Topic: Comscore

Search Engine Market Share Remains Steady In October, comScore Says

There wasn’t much change in U.S. search engine market share during October based on the latest numbers that comScore is reporting for the major/general search engines. The figures haven’t been posted on comScore’s website yet, but they have been distributed to industry analysts already. (Update: They’ve been posted now.) Here’s a look: Google: market share […]

Rhetoric vs. Reality: Schmidt Plays Up Mobile Competition In Written Senate Testimony

Is Google is a malevolent monopolist or merely the beneficiary of consumer choice in an intensely competitive environment? Has Google created a “network effect” that locks people in or is competition truly just “one click away”? These opposing views are on display in a PR war between Google and its opponents, such as anti-Google coalition FairSearch.org (which includes […]

Eric Schmidt Tells Congress That Google Doesn’t Have ‘Separate Products & Services’

Google’s universal search results — things like videos, news, images and local business listings — aren’t “separate ‘products and services’ from Google,” according to company chairman Eric Schmidt. He makes that claim, and many others, in a lengthy written response submitted today to the U.S. Senate’s antitrust subcommittee — a required follow-up to Schmidt’s in-person […]

Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11

More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device.” This is based on data analyzed by IBM and collected from the 500 leading US […]

Smartphones Now Over 50 Percent For Under 44 Crowd

Nielsen has released new smartphone data this morning reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago. (comSore’s official smartphone penetration number is 36 percent.). Nielsen says that 43 percent of US smartphone owners have an Android handsets compared to 28 percent who […]

PPC

Tips For Checking Your Holiday Retargeting List Twice

Every holiday season for retailers is filled with trepidation. There’s what retailers know. And then there’s what they think they know. This year, retailers know e-commerce sales will be up. What they think they know (or admit they can’t predict) is how the huge shadow of the sluggish economy will impact their season. It’s the […]

SEO

Ask.com Returns To TV With Spot Emphasizing Q&A

Ask.com has a long history in TV advertising; some of it has been entertaining and some of it controversial. But the IAC-owned search engine was on a TV hiatus of sorts during the past couple of years. Now, according to AdWeek, the company is running new TV ads in San Francisco and Los Angeles. The […]

SearchCap: The Day In Search, October 20, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Growing Need For SEO In Political Campaigns It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, […]

Forty Million Mobile Users Access Social Nets Daily — comScore

In the US roughly 40 million mobile users access social networks (broadly defined to include blogs) on their handsets on a daily basis, according to comScore. The large number of mobile-social users comes as no surprise. Facebook previously announced it had 350 million active mobile users globally. Google also sees mobile as a strategic front […]

As Yahoo Struggles Can It “Bring Sexy Back”?

Yesterday Yahoo released Q3 revenues. While they generally met expectations, and operating income came in at the “high end” of Yahoo’s guidance, overall revenues and profit declined: Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,072 million for the third quarter of 2011, a 5 percent decrease from the third quarter of 2010. Income from operations […]

Why You Can’t Compare Google+ User Figures To Facebook & Twitter

Google announced that Google+ has 40 million users today. Woo-hoo! That’s nearly half what Twitter claims, right? And while it’s below Facebook’s 800 million, Google’s getting there, right? Wrong. The number simply can’t be compared to Facebook and Twitter. Active Users Vs. Sign-Ups Let’s start with Facebook. At various points, Facebook has given out a […]

SearchCap: The Day In Search, October 11, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pitches Google+ Hangout With Full Page New York Times Ad How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to […]

Report: Google Dominates Paid Search, Yahoo-Bing Offers Better ROI

Efficient Frontier released its Q3 Digital Marketing Performance Report this morning. The document covers a range of trends from search marketing to Facebook and display advertising to mobile and tablets. However the report is primarily focused on paid search trends. Here are some of the bullets from the report: Search spend increased 20 percent year […]

Android Has More Market Share, But Apple’s iOS Sends More Traffic

At the iPhone 4S launch last week Apple CEO Tim Cook projected a slide that showed Apple dominating Android in terms of mobile Internet usage. Upon seeing that slide, people tweeted remarks like: “Where is he getting his numbers?” Indeed, they seemed made up given Android’s surge over the past six months. Android Has Larger […]

SearchCap: The Day In Search, October 10, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out Another New Deals Product Bing has put considerable effort in the past several months into building out its deals content. First Bing introduced third party deals via its […]

SearchCap: The Day In Search, October 5, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Low PageRank & Bad Spelling May Go Hand-In-Hand; Panda, Too? If your website and/or web pages have low PageRank, it’s possible that they also suffer from poor spelling and grammar. […]

Report: Android Nears 50% US Smartphone Market Share

Metrics firm comScore released new US mobile data today. Google’s Android has increased its market-share lead over everyone else. Now at nearly 44 percent, Google could reach 50 percent US smartphone market penetration by the end of Q4 this year. The only other smartphone platform to show growth is the iPhone, but it’s less than […]

SEO

As Buyers Circle Yahoo, Will It Be Carved Up?

Now that it’s for sale, there are several reports indicating multiple buyers are interested in some or all of Yahoo. Among the names mentioned are Silver Lake Partners, a private equity firm, Yahoo search partner and former suitor Microsoft, News Corp. and Jack Ma of China’s Alibaba, in which Yahoo owns a multi-billion dollar stake. […]

Compete.com: Google Slowly Losing Market Share, Bing Slowly Gaining

Compete.com has weighed in with its US search engine market share statistics, and the results mirror what others have been reporting in recent months: small, slow losses in Google’s market share, and correspondingly slow gains for Bing. According to Compete’s research, Google-powered search (which includes both Google and AOL) had 68.3% of the US market […]

SearchCap: The Day In Search, September 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why So Many Blogs Fail (And What to Do About It) It’s a safe bet that right this minute, someone, somewhere, is advising a small business owner to start a blog. […]

Do The Majority Of Americans Think Google Is Unfair?

Fairsearch.org has released findings from a new study that raises serious and important issues about Google, its influence on searcher behavior and whether the search giant’s actions are deliberately hindering competition. Unfortunately, the study results are tainted by flawed methodology and a blatant anti-Google bias, implicitly favoring the agendas of the companies that sponsored the […]

Bing Still Seeking Magic Formula To Challenge Google & Turn A Profit

Despite making incremental gains in market share, Bing is still searching for the “secret sauce” that will help it challenge Google’s dominance more quickly. That phrase — “secret sauce” — is how a CNN Money article explains what Microsoft thinks will ultimately set it apart from Google. The article describes a recent meeting in which […]

SEO

Yahoo Rolls Out New SERP, Will People Notice?

In the wake of the firing of Yahoo CEO Carol Bartz and amid the growing speculation surrounding a possible sale of the company, work continues for the Yahoo rank and file. (The employees must have a kind of PTSD.) But in the spirit of “life goes on,” Yahoo search engineers announced that the company is […]

SearchCap: The Day In Search, September 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Gets More Personal With Adaptive Search Bing has announced at SMX East today a new personalization feature named adaptive search. It seems a lot like Google’s previous query feature but […]

Google Search Share Plateaus, BingHoo Gains, AOL Drops

The comScore search market share numbers for August are out. What they show is Google seeming to hit a kind of plateau. Over the past year it seems to be bumping up against a market share ceiling of around 65-66 percent. By contrast Yahoo and Bing gained slightly and now have a combined 31 percent of […]

SEO

Pew: 58 Percent Use Geosocial And Location-Based Services

Pew has released some new survey findings showing that roughly 58 percent of smartphone owners use what Pew is calling “geosocial and location-based services.” There’s a mix of activities and applications grouped under these headings, including maps & directions and sites like Yelp and Foursquare among other things. Pew data reflect that 35 percent of […]

SearchCap: The Day In Search, August 30, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Tightens Relevancy And Quality Requirements In AdCenter Microsoft has announced changes that tighten up its adCenter Relevancy and Quality policy for ads served to the U.S. and Canada. Changes are […]

ComScore: Android Continues Gains, RIM Tanking

Today comScore released its latest mobile market share figures. Once again the smartphone story is the same: Android showed strong quarterly growth while the iPhone saw modest growth and all others saw declines, especially RIM. Among handset OEMs (all mobile devices), Samsung leads the pack with 25 percent of the US market. Motorola, which Google […]

SearchCap: The Day In Search, August 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Dominates Online Video, In Hunt For Hulu By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video […]

Google Dominates Online Video, In Hunt For Hulu

By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video site, Vevo. It also sees more than five times the monthly minutes of Vevo. Only Hulu approaches YouTube in terms of time spent or engagement. However Hulu is the most heavily and […]

SearchCap: The Day In Search, August 19, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook’s ‘Like’ Button Declared Illegal In Germany Citing violations to the countries strict privacy laws, the Independent Center for Privacy Protection (ULD) called for all Facebook ‘like’ plugins to be removed […]

Bing’s Facebook Fans Do 68% More Searches Than Average Bing Users

Bing’s Facebook fans really “like” searching. And they like searching on Bing, it appears. According to a recent comScore white paper, Bing’s Facebook fans do 68% more searches (on Bing) than the average Bing user. And it extends out a bit further, too: The friends of those fans do 27% more searches than regular Bing […]

SearchCap: The Day In Search, August 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update Made To Definition Of A Google Analytics Session Google Analytics announced a change on the way a sessions are calculated on the tool. While this change will not affect the […]

SEO

QR Code Scanners (Searchers) Are Affluent, 18-34 Males: comScore

A question that has not yet been answered is whether 2-D barcodes, also known as “QR codes,” are here to stay or whether they’re an interesting experiment on the way to something else, such as NFC-based marketing. In Japan and elsewhere around the world QR codes are more well established and have been in use […]

SearchCap: The Day In Search, August 10, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gives Image Search A New Look Yahoo’s Image Search is sporting a fresh look today that presents the image results in a cleaner, more organized fashion. Do a search and […]

Yahoo Up, Google Down, Bing Flat: comScore

It’s that time of month. The financial analysts are publishing the comScore search market share data again, just ahead of comScore’s own press release. Last night Business Insider had the numbers up first, which I then confirmed with comScore directly. Below are the July market share figures, as well as those for the past two […]