SearchCap: The Day In Search, November 10, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search Engine Market Share Remains Steady In October, comScore Says

  There wasn’t much change in U.S. search engine market share during October based on the latest numbers that comScore is reporting for the major/general search engines. The figures haven’t been posted on comScore’s website yet, but they have been distributed to industry analysts already. Here’s a look: Google: market share in October was 65.6%, down […]

• How Celebrity & Authority Change Link Building In SEO

  Search engines want to populate the results with quality content written by experts as acknowledged by other Internet users. Documents with links from websites that have lots of links and documents with links from websites that have high quality links get rewarded. It is no wonder that when you ask a search engine reps how […]

• 8 Ways Landing Pages Are Like A TV Sitcom

  Dan Harmon is the creator of the quirky quirky TV show Community (NBC). Harmon uses a unique circular device he calls an “Embryo” that defines the story arc of every show he writes. It maps the “hero’s journey” of the primary character through his or her 22 minute sitcom quest. It ensures that each episode of his […]

• Search Engine Land’s SMX Social Media Marketing Show Rates Increase Saturday – Register Now!

  Created your Google+ corporate page? Clients asking for theirs? What are the best practices? Will +pages impact AdWords campaigns? The introduction this week of Google+ corporate pages illustrates that constant change is the norm. Keep up; attend Search Engine Land’s SMX Social Media Marketing. You’ll get proven, actionable tactics from the marketers pioneering the field. Early […]

• Mobile Will Be 22 Percent Of Search Revs Next Year — Report

  Efficient Frontier (EFF) and Macquarie Capital have released a new report containing a metric that should get everyone’s attention: the firm is projecting US mobile paid search spending (including tablets) could account for up to 22 percent of total search revenues by the end of 2012. The firm’s report also contains a “less aggressive” projection […]

• Key Microsoft Executive Yusuf Mehdi Leaves Bing Division For XBox

  Yusuf Mehdi, who reportedly is the ” longest-running executive in Microsoft’s Online Services Division,” (which houses Bing) is heading over to the company’s Xbox division. Reasons for the shift aren’t entirely clear. But Mehdi is a key executive for “OSD” and was instrumental in the creation and successful launch of Bing. According to the internal […]

Search News From Around The Web:

Applications & Portal Features

• Improving themes in Gmail’s new look, Official Gmail Blog

Business Issues

• Google Dominates List of Most Effective TV Ads by Dot-Coms, ClickZ
• Google’s Chief Works to Trim a Bloated Ship, New York Times
• Google offers support to Android firms in lawsuits, TODAY.com
• Katango acquired by Google, s3.amazonaws.com
• Twitter wins dispute over highly trafficked typo domain Twiter.com, fusible.com

Local, Maps & Mobile

• Hey Bing Business Portal: Nice Update Postcard!, Small Business SEM
• Yahoo set to boost Android visibility in Japan with new app store, thenextweb.com

Link Building

• Selling Links In a Free Internet Market, Search Engine People
• Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy, Search Engine Watch
• What happens when links don’t matter anymore? [SEO Theory], Search Engine People

Paid Search & Contextual

• Ad serving explained, Inside AdSense
• Discover v201109: Changes to accounts identification, AdWords API Blog
• Expect Google AdSense Reporting Delays On November 10 from 11am – 1pm PDT, Search Engine Roundtable
• Yahoo Stops Selling Ads To "Retargeting" Firms, allthingsd.com

Searching

• Beyond A Barrel Roll, The Geek’s Companion
• Personalized Travel Search Engine Room 77 Now Allows You To Book Hotel Rooms, TechCrunch

SEM Industry

• Best of PubCon 2011, managinggreatness.com

SEO & SEM

• 8 Tips to Maximize Your Branded Presence in the Google Local Search Results, Mike Blumenthal
• Do brands need an exact match domain?, Search Engine Journal
• Four ways the SEO industry could kill itself, Econsultancy
• Google Bottom Ad Placements Eroding CTR, PPC Hero
• Google Freshness Update : The real winners & losers, BlogStorm
• Matt Cutts Says, 302 Hijacks Have Not Worked On Google For Years, Search Engine Roundtable
• Multi-Page SEO Technique, ammonjohns.com
• SEO vs PPC: Quit Renting Your Website Traffic and Start Owning It!, hoodwebmanagement.com
• Set It and Forget It SEO: Chasing the Elusive Passive SEO Dream, SEOmoz
• Video SEO in 4 Simple Steps, Search Engine People
• Was More Personalized Search Google’s latest trick or treat?, SEER Interactive

Social Media

• Facebook Restores News Feed To Previous Design, All Facebook
• Fox News to use Google+ Hangouts for GOP candidate interviews, The Verge
• New “Listen” and “Read” Buttons Appear on Facebook’s Ticker, Inside Facebook
• Facebook Adds Another Nail To The Proverbial RSS Coffin, Kills Off ‘Import’ In Notes, TechCrunch
• Facebook to make all sharing related privacy settings ‘opt-in’ instead of ‘opt-out’, thenextweb.com
• Fortune 500 Companies Have Room to Grow on Social, eMarketer
• Google+ adds a ‘Games’ section to your homepage, thenextweb.com
• Google+ Isn’t Going Away, New York Times
• Google+ Pages: connect with all the things you care about, Official Google Blog
• Using Google+ Ripples to Connect with Influencers, SEOmoz

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• 8 Tips to Maximize Your Branded Presence in the Google Local Search Results – Professor Maps (Mike Blumenthal) offers a list of ideas/tips that might help local businesses rank well in Google's new local search results layout.
• Holiday PPC Account Structure – Some solid tips on how to structure your paid search account to maximize your holiday ROI.
• Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People – You want to be persuasive.  The power to influence people to get what you want is sometimes all it takes to be successful. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities.
• 20 Stunning Social Media Statistics Plus Infographic – These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites.