SearchCap: The Day In Search, August 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Dominates Online Video, In Hunt For Hulu
By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video site, Vevo. It also sees more than five times the monthly minutes of Vevo. Only Hulu approaches YouTube in terms of time spent or engagement. However Hulu is the most heavily and […]
- Hot At Sphinn: Impact Of 12-Pack Sitelinks, Google+ – Twitter Comparison & More
There were several good discussions last week on our sister site, Sphinn, but Google’s recent launch of jumbo-sized site links in search results was the hottest topic of all. Our “discussion of the week” asked, The Impact of Google’s 12-Pack of Sitelinks?, and we had a variety of responses — many concerned with the usability […]
- Google’s Street View Gets OK To Launch In Israel
Google’s Street View service is headed to the Middle East. As expected, the Israeli government has given Google a green light to begin driving through the country and placing panoramic images online. The Ministry of Justice’s decision comes after months of discussion with Google about how to allow Street View in the country while still […]
- Tips For Spying On Your PPC Competitors
Spying is such a loaded word, isn’t it? Spying evokes images of stakeouts on dark streets, dumpster diving to dig up old phone records, elaborate electronic eavesdropping and bugged lampshades. In the corporate world, we prefer to use the softer, more professional reference to competitive intelligence gathering. What ever you prefer to call it, keeping track of competitors is […]
- Network at SMX East – September 13-15 in NYC
We’ve already highlighted the exceptional content and highly qualified presenters at Search Engine Land’s conference SMX East. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn […]
- Recent Trends Should Guide How Businesses Grow Local Search Strategies
When it comes to online and mobile advertising, many local businesses are still getting their feet wet. Even for those who have dove head-first into opportunities online or via mobile, the rules and solutions are changing so fast, it’s often difficult to keep your head above water and stay ahead of the competition. As we […]
- Study: 27% Of Referral Traffic To Facebook Pages Comes From Google
A study by PageLever, an analytics tool for Facebook, showed that search engines are major traffic drivers for Facebook pages, making up 34% of all external referrals. Google was the leading search engine sending 27.57% of all external traffic to pages. This study analyzed 1000 pages, with a minimum of 10,000 fans each. Surprisingly, Yahoo! is sending […]
- What’s The Difference Between Mobile & Desktop SEO?
One of the questions I get most often about mobile SEO is this: I’m already doing SEO– do I really need to do mobile SEO separately? What’s the difference between the two? There are some who would say that there is no difference between desktop SEO and mobile SEO. It’s a topic that often garners […]
- Bing’s Streetside Now Appearing In The UK
In April of this year Microsoft announced that its visual mapping feature, Streetside, was making its way to Europe. The BBC reported at the time that cars mounted with the now familiar 360 degree cameras were driving around London collecting images. The fruit of that effort has now begun to appear. Microsoft previously said that […]
- Google Begins Verifying Google+ Accounts
Google has started adding small verification badges to certain Google+ accounts. The badges initially appear as a small, gray, circular checkbox to the right of the account name, and then expand on mouseover to say “verified name.” Our Editor-in-Chief Danny Sullivan is among the first group of accounts to be verified like this, and here’s […]
Search News From Around The Web:
Applications & Portal Features
- An accessibility survey for blind users, Official Google Blog
Business Issues
- Google fined in Brazil for refusing to reveal bloggers’ identities, thenextweb.com
- Hulu Ponders Its Next Move, Wall Street Journal
Local, Maps & Mobile
- Channel your inner explorer: Introducing city pages for Charlotte and San Francisco, Google Places Blog
- Google Maps now available on 40+ new country domains, Google LatLong
Searching
- Google Product Search Failing?, Search Engine Roundtable
SEO & SEM
- 5 Reasons Why Your Website Doesn’t Show Up in Google | web marketing for small busines, flyte blog
- Prepare for the Next Release of Microsoft Advertising adCenter: Upgrade Your Browser to a Fully Supported Version, adCenter Blog
- Is Optimizing Photos More Important Than You Think?, SEOmoz
- Better SEO Copywriting: Lose the SEO Lingo and Optimize for Customers, Online Marketing Blog
- Google Expanded Sitelinks: Optimize Opening Text in META Description Tag, Adam Sherk
- Google News Publishers Selling Rankings, Search Engine Roundtable
- Panda 2.4 and Analytics Session Update Rolled Out Simultaneously, SEOmoz
- Panda, The Big Google Data Purge, Search Engine Roundtable
- Searcher Demographics – We Are What We Search, Search Engine Watch
Social Media
Video, Music & Image Search
Web Analytics
- Microsoft to stop powerful ‘supercookie’ Web tracking, seattlepi.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Discussion: How Do You Determine SEO Pricing? – We all know it's not as simple as taking your hourly rate and multiplying by X hours. Some niches simply take more time then others to get results. So the question is, how do you determine your pricing on a monthly basis for each client?
- Google Begins Verifying Google+ Accounts – Google has started adding small verification badges to certain Google+ accounts. The badges initially appear as a small, gray, circular checkbox to the right of the account name, and then expand on mouseover to say “verified name.”
- Germany vs. Facebook: Like Button Declared Illegal, Sites Threatened With Fine – German websites have until the end of September to remove Facebook‘s ‘like’ button or face a fine of up to 50,000 Euro.
- “Reclaim Blogging”: Why I’m giving up Twitter and Facebook – Hugh Macleod of GapingVoid explains why he's "reclaiming" his blog: "Besides, even if they’re very good at hiding the fact, over on Twitter and Facebook, it’s not your content, it’s their content. The content on your blog, however, belongs to you, and you alone. People come to your online home, to hear what you have to say, not to hear what everybody else has to say. This sense of personal sovereignty is important."
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