Report: Those Searching For Google+ Are Younger & Have More Income Than Facebook Searchers

In a recent study released by comScore, searcher demographics showed some striking differences between those looking for Google+ vs. those looking for Facebook in July. Surprisingly, Facebook had a larger percentage of searchers over the age of 35, while Google+ trended  younger. 34.2% of searchers looking for Google+ were under 35 years old and only […]

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In a recent study released by comScore, searcher demographics showed some striking differences between those looking for Google+ vs. those looking for Facebook in July.

Surprisingly, Facebook had a larger percentage of searchers over the age of 35, while Google+ trended  younger. 34.2% of searchers looking for Google+ were under 35 years old and only 24% of Facebook searchers were under 35.
Google+ Versus Facebook Demographics
In addition to the younger demographic, Google+ searchers skewed towards higher incomes. Facebook saw 22.8% of searchers with an income of above $100,000 a year, while Google+ had a 32.1% makeup.

ComScore also elaborated on the information used in this report:

Each example analyzes the demographics of searchers that used the branded terms for the month of July, and are based on head of household. The index baselines are the searcher demographics for the entire US search population. Available measures are Age, Income, Location (home/work), Region of the US, Household Size, and Presence of Children in the Household.

For more information, see the full comScore demographic report.


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About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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