Is link building dead? Depends on who you talk to
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?
Topic: Debra Mastaler
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.
Search Engine Land’s Community Corner: Introducing the ‘Ask the #SMXpert’ series
A new Q&A series launches this week featuring answers to your questions from our community of SMX speakers and contributors.
Search Engine Land’s Community Corner: Staff changes at SEL, a new Google Twitter account to follow, and an awards reminder
This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards and more honors for the search marketing community. Search Engine Land staff changes Good night and good luck, Jess Jessica Thompson […]
Search community mourns loss of veteran link builder Eric Ward
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a “link builder,” and he gave the first comprehensive presentation I ever saw on the topic — at a Search Engine […]
SearchCap: Google bad ads, photos in Google My Business & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business revamps photo management for Google Maps listingsJan 25, 2017 by Barry Schwartz Google aims to make it easier for business owners to manage their photos within Google My […]
Naturally Generated Links? Hey, Google Might Still Hate Them!
Let’s say you have a manual penalty… not a nice way to open a post, I know, but it’s the reality for many site owners. What if Google shows you an example of one of your problematic links, and it’s one that sends you some really great converting traffic? What if, upon conducting a link […]
SMX East 2012: Conversation: Is There Really "Advanced" Link Building?
Conversation: Is There Really "Advanced" Link Building? Presentations from SMX East, October 2012 Despite all the recent changes in search engine algorithms, garnering great links remains one of the single most important components of an effective search marketing campaign. But how can you gain an edge? Are the tools available to analyze competitor links effective? […]
SearchCap: The Day In Search, October 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask CEO Doug Leeds Proclaims Search Wars “Over,” Says Yahoo Can Be Great Again Ask.com has 3.5 percent of the search market according to comScore. Ask.com CEO Doug Leeds told Bloomberg […]
Link Building Fundamentals
Link Building Fundamentals [flv:https://searchengineland.com/video_assets/bootcamp/link-building.flv 364 264] Ever since Google created PageRank more than a decade ago, every good search marketer’s motto has been “I link, therefore I am.” In fact, links are cited as four of the top five factors in a recent Search Engine Ranking Factors survey. They’re important! Though linking seems easy, it’s […]
Search Marketing Boot Camp: Training Videos
Get up to speed on the basics of search marketing with our special training videos that cover the fundamentals: Keyword Research and Copywriting Search Engine Friendly Web Design Link Building Fundamentals Paid Search Fundamentals Keyword Research and Copywriting Christine Churchill The first step to success with any marketing campaign is to know your message. With […]
SMX East 2011: SMX Boot Camp: Link Building Fundamentals
SMX Boot Camp: Link Building Fundamentals Presentations from SMX East – NYC, NY, September 2011 Ever since Google created PageRank more than a decade ago, every good search marketer’s motto has been "I link, therefore I am." Though linking seems easy, it’s a far more subtle art than most realize, and there are right and […]
SMX East 2011: SMX Boot Camp: Keyword Research & Copywriting For Search Success
SMX Boot Camp: Keyword Research & Copywriting For Search Success Presentations from SMX East – NYC, NY, September 2011 The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, […]
3 Common Link Building Questions Answered By 4 Experts
I’m a forum rat, I visit several on a daily basis as a way to keep up with what’s going on. If there’s an update, cool new tool or SEO controversy brewing, chances are I’ll read about it on one of the forums before anywhere else. Conversely, if I have a question or want to bounce a theory […]
15 Link Building Predictions & Recommendations For 2011
Happy New Year and welcome to the first Link Week of 2011! Just like last year, Julie Joyce, Eric Ward and I have compiled our link building predictions, recommendations, tips and trends for 2011. As you’ll see, our thoughts are as different as we are and cover a wide range of topics and sites. When […]
Link Building Trends For 2010
Happy New Year and welcome to the first Link Week of 2010! Eric, Julie, Garrett and I wanted to share our thoughts and recommendations on what we think will “work” in regards to link building in 2010. Last year was one of the most algorithmically significant years our industry has seen in awhile and we […]
Tell Me Why I Should Click & Link
I’ve noticed something interesting on Twitter: the #followfriday craze has spawned loads of users saying “that’s great, but tell me WHY I should follow this person.” In the interest of cramming in those precious 140 characters, many people choose to just fill the space with people to follow, rather than explaining the reasoning behind saying […]
Cool New Link Tools And… SEO Discounts!
I’ve come across some cool tools to use in your link building efforts and have a handful of discounts I wanted to share so let’s get right to it! Groundswell profile tool All link building tactics have one thing in common—they need relevant pages to secure the links from. Notice I didn’t say “authority pages” […]
Sir, Would You Like Fries With Those Links?
Recently in several SEO forums I noticed a number of threads discussing ways to find and build “economical” links. The forum participants wanted to know how they could initiate “safe” reciprocal linking as well as “fast” submissions to free article directories. They reasoned these tactics were worth doing because both linking methods were “economical” and […]
It’s Hip To Be Link Square
We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference should they budget to attend and what new tools were out there. […]
Holiday Links Come In Lots Of Different Packages
Did you know there’s only 261 shopping days left before Christmas? That might seem like a crazy thing to worry about in April but you know what they say, the early bird gets the link. Using the holidays to attract links is fun, good for trend watching, and an excellent opportunity to generate positive publicity. […]
Building Referral Links While You Sleep
Most webmasters have two goals for their online businesses: to be financially successful and to be self-sustaining. Ideally, webmasters want to be fully established and top of mind so the business they have supplies all the business they need. A sweet scenario if you can get it, but the reality is, you have to work […]
Need More Link Building Advice? Here Are 12 Experts
Pole Positioning Marketing has compiled yet another link building advice article. This one is very good — it asks 12 link building experts to provide a link building tip that you might not find elsewhere. The advice comes in both short and long form from Patrick Altoft, Hamlet Batista, Jim Boykin, Rand Fishkin, Peter van […]
How To Be The Elvis Of Linking
Elvis Presley is credited with being one of the first pioneers of rock and roll. He launched his career in 1955 by popularizing black and bluegrass music and scandalized many with his suggestive pelvis moves. A lot of musicians have become famous since then, but none have defined rock and roll like Elvis. When you […]
The Seven Habits Of Highly Effective Link Builders
After attending the recent Search Engine Strategies conference and listening to a number of panels discuss the relationship between content and links, I couldn’t help but notice similarities between what was being said and the principles highlighted in Stephen Covey’s book The 7 Habits of Highly Effective People. Covey’s work suggests people can be successful […]
Foundational Links Don’t Split, Crack Or Get Dugg Up
A lot of business owners I work with understand they need inbound links but aren’t sure how to get started or prioritize their efforts. I suggest they begin by establishing a base of links from authority sites that work toward building their business reputations. I refer to these as foundational links and believe they are […]
Linking In The World of Web 2.0
The new social media sites popping up in the wake of the Web2.0 revolution are providing us with unique opportunities when it comes to link building. Since I’m always on the look-out for resources that attract and target specific demographics, I’ve hit the linking jackpot on more than one occasion by developing promotions that take […]
Link Sense & Sensibilites
Last week Danny had a great write up on the new anchor text reporting feature Google added to its Webmaster Toolbox. According to Google, they’ve “enhanced the information we provide and will show you the complete phrases sites use to link to you, not just individual words. And we’ve expanded the number we show to 100”. […]
What’s So Different About Being Small?
Let’s get this out of the way right now: Hands-on SEO and SEM for small businesses is no different than it is for large corporations. Small businesses need to develop great content around targeted keywords and get quality inbound links… just as any other business does. On the PPC front, small businesses need to write […]