Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. Similar to other filters like Panda, Google says EMD will be updated on a periodic basis. Those hit by it may […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Rotation Options (Again) And Impression Share In AdWords Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form allowing […]
Google has confirmed with us that on Thursday, September 27th, they released a Panda algorithm update – this would be the 20th Panda update and thus we are naming it Panda 20. This is a fairly major Panda update that impacts 2.4% of English search queries and is still rolling out. Late Friday afternoon, Google […]
There’s been chatter about Google having done some type of algorithm update this week that’s having an impact on rankings. Now it’s finally confirmed, a new change meant to allow more domains to appear in search results. The head of Google’s spam fighting team Matt Cutts tweeted this about it: Just fyi, we rolled out a […]
SERPs.com has quietly launched a SERPs Volatility Index, which aims to work like the MozCast tool to track search results fluctuations and help webmasters know if there was an algorithm update at Google and Bing. While MozCast only tracks Google, SERPs.com tracks both Google and Bing. SERPs.com also shows a 30-day and 90-day volatility charge. […]
Over the past week or so, I’ve been hearing reports via the forums that Google’s search results have been in a state of flux. Typically when I see such a level of discussion about fluctuations in Google, I expect Google to announce a algorithm update. This morning I saw a spike in that communication and […]
Google has confirmed they have pushed out a Panda refresh this past Monday. This updated affected less than 1% of search queries and is a “minor” Panda refresh. We emailed Google, after hearing speculation of a Panda update and Google confirmed it by tweeting it. Here is that tweet: Panda data refresh this past Monday. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother & Monthly Fasten your seat belt, if you’ve been spamming Google. The anti-spam “Penguin Update” will have more jolts in the […]
Dear Google. Please don’t send out any further link warnings to publishers. Your latest round yesterday, intended to clarify the confusion sparked by ones sent last week, is likely going to make things worse, not better. No more warnings, not until you get some fundamental clarity in place. Dear Publishers. Here’s our latest news on […]
Google doesn’t always penalize you for bad links, they sometimes and very often, will ignore links completely that they find to be against their guidelines. Back in 2007, Google started penalizing sites for selling paid links and over the years they have penalized many sites for buying links. Recently, Google has stepped up their notifications […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official Google Panda Update Version 3.8 On June 25th Google has announced they pushed out a new refresh to the Panda algorithm recently. This update “noticeably affects only ~1% of queries […]
Is it a penalty? Or is it just a change to Google’s algorithm? That’s been one of the hot topics in search marketing in recent months thanks to the Panda and Penguin updates, and it was one of the topics of discussion tonight at our SMX Advanced conference in Seattle. During the annual “You & […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Search API Now On Paid Platform About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing […]
Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own. What Was Penguin? The Penguin Update launched on April 24. It was a change to […]
Move over Panda, there’s a new Google update in town: Penguin. That’s the official name Google has given to the webspam algorithm that it released on Tuesday. What’s An Update? For those unfamiliar with Google updates, I’d recommend reading my Why Google Panda Is More A Ranking Factor Than Algorithm Update post from last year. It explains […]
Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines. Going live today, Google says the “Penguin Update” will impact about 3% of search queries. From the company’s posts […]
We finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, […]
Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel approach of using Twitter to make this announcement: Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: goo.gl/mTKCH — A Googler (@google) March 23, 2012 As the […]
Yesterday, I made an assumption that Google would put all Panda updates on hold until after the holiday season. Google tweeted yesterday afternoon that there would be “no major Panda updates until the new year.” The last Panda update we had was labeled a “minor” update on November 18th and since then, it has been […]
Google tweeted that they have pushed out a minor update to the Google Panda algorithm this past Friday afternoon. The update impacts less than one-percent of searches, which is why Google labelled this a “minor” update. There have been a number of updates since the 2.5 update on September 28th. We have been calling those […]
On around September 27th, Google launched what’s being called 2.5 of its Panda algorithm. On October 5th, Google’s Matt Cutts tweeted: “Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).” Panda-related flux? Indeed, this seems to be the case, with site owners reporting Panda-related […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Low PageRank & Bad Spelling May Go Hand-In-Hand; Panda, Too? If your website and/or web pages have low PageRank, it’s possible that they also suffer from poor spelling and grammar. […]
Google has confirmed that the latest iteration of its Panda algorithm update is live. Based on our tracking of the algorithm changes, this is Panda Update 2.5. Google declined to share any specifics about what types of sites, pages or content this update targeted, instead only sharing the company’s default statement: We’re continuing to iterate […]
Google is calling for help in identifying a long-running problem: scraper sites in its search results — and particularly scraper sites that are ranking higher than the original page. Matt Cutts, the head of Google’s spam fighting group, put out the call for help on Twitter this morning: Scrapers getting you down? Tell us about […]
Yesterday, there were early rumors floating around at WebmasterWorld that there was yet another Panda updating taking place, possibly Panda 2.4. I covered it at the Search Engine Roundtable and asked Google for confirmation. Google informed me that there is no Panda update taking place currently. Google told us, “no Panda update is currently occurring.” […]
Google has given us confirmation that they have run an update to the Panda filter recently. We have been expecting the Panda 2.2 update based on news coming out of the SMX Advanced conference. Matt Cutts told SMX attendees that Panda 2.2 has been approved, hasn’t been rolled out yet, but that should happen soon. […]
One of the bigger pieces of news — certainly for webmasters and SEOs — from our SMX Advanced conference this week is that Google will soon be releasing version 2.2 of the Panda algorithm update. Google’s Matt Cutts confirmed that during Tuesday’s keynote question-and-answer session with Danny Sullivan. Cutts said that the update has been […]
On February 23, 2011, the day that Google’s Panda update was released, a significant shift in search algorithms and SEO in general happened. For the first time, user experience and content quality became ranking factors in SEO for Google. Google clearly liked the impact of that change, since they followed more recently with an update, […]
It’s only been 48 hours since Google expanded the Panda/Farmer update to all English language searches outside the US, and we’re already seeing reports about who the early winners and losers are. In some cases, the names are familiar if you followed the original reports when the algorithm change first hit in the US in […]
An amazing amount of great information came out of SMX West this week. Below is a summary of some of what I found to be the most actionable and useful. Google’s Own Words About the Farmer/Panda Update Google’s Matt Cutts said that while the change isn’t 100% perfect, searcher feedback has been overwhelmingly positive. He […]
It has been a little over two weeks since “hell broke loose” with Google’s Farmer/Panda algorithm update. Some sites that had been relying heavily on organic traffic saw that traffic plummet, while others gained. The changes impacted roughly 12 percent of US search results according to Google. The Online Publishers Association estimated that the changes […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Farmer Panda Impact Nobody Is Talking About I’ve seen a few hundred articles and columns and blog posts about the GFP update, ranging from small SEO blogs all the way […]
Ah, another SEO is dead post from a non-SEO to get the blood rushing on an otherwise calm weekend. I’ve been ignoring these more and more lately, but in the wake of Google’s Farmer Update, it looks like everyone could use some history lessons. Don’t depend solely on SEO, but don’t neglect it, either.
Below are Search Engine Land’s 10 most popular stories from February 2011:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Make A Great First Impression With Ad Copy + Landing Pages A good referral may still be the best way to find a consumer driven business. However, with more […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Forecloses On Content Farms With “Farmer” Algorithm Update In January, Google promised that it would take action against content farms that were gaining top listings with “shallow” or “low-quality” content. […]
Welcome to our live blogging coverage from SMX Advanced in Seattle. Google’s Matt Cutts, head of the web spam team, is doing his traditional keynote that ends the first day of the conference. He’ll be sitting down with Search Engine Land’s Danny Sullivan for a “You & A” conversation that’s due to start at 5:00 […]
Back in the ‘old days’ of Google and the SEO industry, “Google Dance” was a term used often in the industry. Back then, a “Google Dance” referred to the about monthly updates Google pushed out to their index. Every month or so, SEOs and Webmasters waited for the “Google Dance” to see if their rankings […]