SearchCap: The Day In Search, June 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official Google Panda Update Version 3.8 On June 25th Google has announced they pushed out a new refresh to the Panda algorithm recently. This update “noticeably affects only ~1% of queries […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Official Google Panda Update Version 3.8 On June 25th
Google has announced they pushed out a new refresh to the Panda algorithm recently. This update “noticeably affects only ~1% of queries worldwide,” said Google on Twitter. There were earlier rumors of an update over the weekend but Google said the rollout started today and not over the weekend. The previous Panda update was on […]
- How Social Signals Could Potentially Influence Local Search Results
For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results. A lot of smaller local businesses aren’t blessed with an extremely large marketing budget and could have potentially resorted to tactics […]
- Workshops at SMX East – Best Rates Available Now
Attend a comprehensive workshop conducted by leading experts in internet and search marketing at SMX East. Workshops will be held on October 1, immediately preceding SMX East on October 2-4 in New York City. Here’s workshop lineup: Advanced AdWords Training: Boost your PPC campaigns with this full day of AdWords best practices and advanced strategies. […]
- Bing Maps Introduces 38 Million Sq Kilometers Of New Satellite Imagery
As the “mapping wars” heat up Microsoft is introducing a huge new body of satellite imagery into Bing Maps. It’s not clear whether any of this will extend to mobile given the apparent substitution of Nokia Maps for Bing in Windows Phone 8. The new imagery covers vast amounts of land on almost every continent. […]
- 100% Search Topics, Speakers & Community: Search Marketing Expo SMX East in NYC, October 2-4
Search Marketing Expo – SMX East provides expert insight and real-world-proven tactics on paid search, SEO, local search, mobile and more. Immerse yourself in exceptional content and networking, October 2-4 in New York City. Six intensive workshops also available October 1. Register by July 28 and pay just $1395 for a 3 day All Access […]
- The Domino Effect Of Links & Relationships
Link building can, and should, be a domino effect. A good solid link should lead to more good, solid links, but do we always pursue links with this in mind? I confess that I don’t always. Sometimes a link is just a link, and that’s where it ends, but moving forward in the wake of […]
- Why Google Should Retire The Global Market Finder
Does Google really “get” international? There are clearly some very clever people within Google who do — but the corporation’s behavior bizarrely still tends to suggest a silicon valley tech company that’s a little insulated from the non-English speaking world. Take, for example, the “Global Market Finder” tool which you can find here. This tool […]
- Start Getting Your Business Ready Now For Apple Maps, Google+ Local
The battle to dominate the local search space intensified these past few weeks as Apple and Google both announced new initiatives designed to capitalize on this rapidly growing market. The headlines – Apple introduces new Maps feature and Google Places becomes Google+ Local – sparked great interest: not only in what the moves mean for the industry, […]
- SEO In 10 Minutes & Many New Google Webmaster Videos
Maile Ohye, Developer Programs Tech Lead at Google, posted a video on the Google Webmaster Blog about how to learn the “essential” SEO techniques for your web site. It is targeted specifically at sites with under 50 pages or so, that want to rank for their company name and related keywords, and want to be […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Why Your CEO Doesn’t Care About Content Marketing
- Google +1 Recommendations Rolling Out To All Sites Sporting A +1 Button
- Battling Baffling Search Marketing Afflictions
- New On Google Analytics Pages Reports – Entrance Metric
- Social Media Metrics That Matter
- Instagram Unleashes New “Explore” Tab In Version 2.5
- Facebook Changes Displayed Email Addresses To @facebook.com Versions
- Confirmed: Microsoft Acquires Yammer For $1.2 Billion In Cash
Search News From Around The Web:
Business Issues
- This Exec May Have The Hardest Job At Google, And His Colleagues Are Tired Of Seeing Him Get Trashed In The Press, Business Insider
Local, Maps & Mobile
- Best Sources for Local Citations by City (U.S.), GetListed.org
Link Building
- New Link Industry: Link Removal Companies, Search Engine Roundtable
Paid Search & Contextual
- Atlas Providing Ad Tracking on Facebook, Atlas Blog
- Become a DFP expert using our new DFP Academy, Inside AdSense
- SheKnows editors suspended, Panera drops ads over emails encouraging click fraud, JIMROMENESKO.COM
Searching
- Become a Google power searcher, Official Google Blog
- How to solve impossible problems: Daniel Russell’s awesome Google search techniques, johntedesco.net
- In a Big Network of Computers, Evidence of Machine Learning, New York Times
- On Orbitz, Mac Users Steered to Pricier Hotels, Wall Street Journal
SEO & SEM
- AdWords Examples – Targeting your keywords, Inside AdWords
- Decrease Spend, Increase Conversions [Case Study], distilled
- How to turn your in-house team into motivated Panda fighting content Ninjas, State of Search
- HOW TO: SEO’s Guide for Buying Website Content, internetmarketingninjas.com
- The Problem with SEO: Mistaking Causation for Correlation, Search Engine Journal
- Why Article Spinning Can Cost You Dearly, Search Engine People | Toronto
Social Media
- Why Small Businesses Shouldn’t Be Afraid of Google+ Local, Search Engine Journal
Video, Music & Image Search
Web Analytics
- NEW Google Analytics ‘(not provided)’ Research, blog.hpgroup-seo.co.uk
- Workflows Simplified – Introducing Flow Viz PDF Export and Alerts Widget, Google Analytics Blog
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