SearchCap: The Day In Search, August 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother & Monthly

  Fasten your seat belt, if you’ve been spamming Google. The anti-spam “Penguin Update” will have more jolts in the coming months, as Google continues to adjust it. In contrast, updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly. Speaking yesterday at […]

• The Financial Justification For Search Engine Optimization

  Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high […]

• Multi-Touch Attribution & Conversion: Does It Matter?

  When it comes to multi-touch attribution, I recently realized that most advertisers have pretty much the same questions: How does one know whether it is worth digging into the conversion funnel? What are common patterns from a multi-touch standpoint? How can one actually leverage the conversion funnel? Based on my conversations, here are some answers […]

• Bing Previews Rich Search Experience For Windows 8

  Windows 8 is almost ready to hit the market. When it does it appears that it will deliver a new more “immersive” search experience, via Bing. In the video at the bottom of this page, Microsoft’s Stefan Weitz demonstrates that new experience on a Microsoft Windows 8 tablet (presumably a Surface device). Windows 8 Bing […]

• Google Search Descriptions Now Say If GoogleBot Is Blocked

  When you block GoogleBot, Google’s web crawler, the page that is blocked can still show up in the Google search results because of links pointing to the page. When that happens, the search listing looks awkward, because Google isn’t able to crawl the page and make a title and description. Instead, Google will make a […]

• Free No More: Blekko’s SEO Tools Are Now A Paid Product

  Blekko has changed its previously free SEO tools into a paid service, putting it in competition with the likes of SEOmoz.org, Ahrefs.com, MajesticSEO.com, SEMrush.com and other SEO data/tool providers. There’s been no official announcement of the change, but Blekko CEO Rich Skrenta confirmed to us that the company’s SEO tools and data now require a […]

• Learn from the Pros: See Who’s Speaking at SMX East

  More than 100 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX East, October 2-4 in New York City. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. See who’s speaking. Get insight and real-world-proven […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Enhanced User Profiles & Photo Maps Highlight New Instagram 3.0 Release
• Square’s Game-Changer: Mobile Credit Card Processing With One Monthly Fee
• Mobile Users: Consumers Are Buying, But Behavior Varies By Vertical
• Writing Effective Facebook Copy
• “Explicitly Shared” Facebook Actions Aim To Drive Visibility To Prominent Sharing

Search News From Around The Web:

Business Issues

• Apple bashes Amazon and proposed ebook settlement, paidContent.org
• Facebook stock slumps as first lockup for insiders ends, CNN Money
• Germany Reopens Investigation of Facebook’s Photo Archiving, New York Times
• Robin Li, Chairman of China’s search engine Baidu, chinadaily.com.cn

Link Building

• Crush Link Prospecting With Free Tools, www.seerinteractive.com

Local, Maps & Mobile

• 500 Error When Verifying Your Social Local Google+ Page, Search Engine Roundtable

Paid Search & Contextual

• Are Traffic Levels Holding Up During the Google Shopping Transition?, Rimm Kaufman
• From adCenter with Love – Ad Rotation Function Has Arrived, community.microsoftadvertising.com
• PPC Account Structure & Organization, PPC Hero

Searching

• Reference: ProPublica Launches National Nursing Home Inspection Database, www.infodocket.com

SEM Industry

• Building Your SEO Dream Team, Search Engine Journal

SEO & SEM

• 4 Best Mobile Apps for SEO, dailyseotip.com
• 9 (more) questions writers ask about SEO copywriting, SEO Copywriting
• Can’t Set Google Webmaster Tools Notifications To Forward Via Email, Search Engine Roundtable
• Does Google News Index HTTPS Pages? Yes., Search Engine Roundtable
• Does your website pass the SEO Turing test?, VerticalLeap
• Google Launches New Webmaster Tools “Summary Message”, seoconsult.com
• How to Conduct Keyword Research, certifiedknowledge.org
• Indexing Recent Content in Search Engines, SEO By The Sea
• This is how Googlebot’s behaves when you change to a new domain, RocketMill
• Trusted Authority Sites – Do You Have One? Can You Get One?, SEM Clubhouse

Social Media

• New Data: The Correlations Between Social Sharing and Inbound Links, SEOmoz

Web Analytics

• How To Set-Up Analytics Funnels & Use Them For Conversion Rate Optimization, PPC Hero