Kerry Dean

Kerry Dean

Kerry Dean is a founding partner at Base3Group, a full-service digital agency that specializes in brand strategy, content and customer experience. In his 13-plus years of experience, Kerry has led SEO strategy and technical execution for retail, travel, hospitality and luxury brands, including as Nike, BeatsByDre, Neiman Marcus, Travelocity, Calvin Klein, RadioShack, Motel6, J.Crew, Madewell, Hurley, and The Sharper Image. Kerry has also been a featured speaker at conferences including SMX, SES and His work on the Nike Store resulted in an SES Award for Best Use of Search Engine Optimization. Follow Kerry on Twitter @kerrydean

Google algorithm updates

Just When You Think You Have All The Answers

I’m a big fan of the WWE (formerly WWF), and I’m not afraid to admit it – even though I probably lose all credibility when I admit to occasionally live-tweeting Monday Night Raw or a WWE pay-per-view, such as Summer Slam. The reason I mention the WWE is because awhile back, one of its most […]

Google algorithm updates

Adjusting Your SEO Strategies During Panda & Penguin

For the past few months, I have been practically living in an analytics dashboard, constantly monitoring my clients’ organic search data for even the smallest hint of a Google slap. If you haven’t noticed, Google has been busy updating their search products (see: Nov, Dec, Jan, Feb, Mar). On top of those changes that they have publicly […]

Google News

In This Bright SEO Future, Don’t Forget The Basics

We finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, […]


The Internet: It’s Like Real Life, Only With Buttons

Every time I read about social media these days, I end up hearing about how social sharing metrics are becoming a bigger factor in everything from organic rankings to driving additional clicks from visitors already on your site. And it makes total sense. If Google sees that a blog post has a ton of Likes, […]

Google Analytics

The Golden Age Of SEO

I’m a fan of SEO. Search engine optimization. Ah, yes. Just writing it makes me happy. It’s what I do. It’s my calling. I can’t think of anything in the past decade that has kept me more enthralled and engaged… besides my wife of course. In the past few years, my interest in SEO has […]


5 Tips For Optimal Mobile Site Indexing

It’s probably a sign of the times, but lately I have been fielding a lot of questions regarding SEO for mobile websites. Because there are so many ways to build a mobile site and because there are such a variety of mobile devices, one area that really piques my interest is mobile site indexing. There […]


SEO Best Practices For HTML5: Truths, Half-Truths & Outright Lies

During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about tags. More specifically, I remember Greg Boser remarking about how search engines have come full circle. First, they gave us meta data. Then they took it away (as a ranking factor). Now, search engines are once again asking us for […]

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