SEO: The O Is For Outing
As professional SEOs, we have a responsibility to make the web a better place. Contributor Kerry Dean argues that accusing our peers of wrongdoing may not be the best way to do this.
Kerry Dean is a founding partner at Base3Group, a full-service digital agency that specializes in brand strategy, content and customer experience. In his 13-plus years of experience, Kerry has led SEO strategy and technical execution for retail, travel, hospitality and luxury brands, including as Nike, BeatsByDre, Neiman Marcus, Travelocity, Calvin Klein, RadioShack, Motel6, J.Crew, Madewell, Hurley, Hotels.com and The Sharper Image. Kerry has also been a featured speaker at conferences including SMX, SES and Shop.org. His work on the Nike Store resulted in an SES Award for Best Use of Search Engine Optimization. Follow Kerry on Twitter @kerrydean
As professional SEOs, we have a responsibility to make the web a better place. Contributor Kerry Dean argues that accusing our peers of wrongdoing may not be the best way to do this.
Kerry Dean | Nov 13, 2014 at 12:46 pm ETIt seems like I am always investigating new SEO leads. I’m constantly digging through sites, looking for SEO-related issues and opportunities. Sometimes I find glaring issues. Some SEO issues are really tough to find. It’s like in that Weird Al movie UHF when the kid has to find a marble in a pool full of […]
Kerry Dean | Jul 26, 2012 at 12:58 pm ETSMX Advanced is my favorite conference of the year. Hands down. The sessions are always memorable, and I get to see a lot of the SEO “old timers” – you know…the SEOs who have been in the game for at least 10 years, which is like 70 years in Internet time. In conclusion, SMX Advanced […]
Kerry Dean | Jun 28, 2012 at 12:40 pm ETI’m a big fan of the WWE (formerly WWF), and I’m not afraid to admit it – even though I probably lose all credibility when I admit to occasionally live-tweeting Monday Night Raw or a WWE pay-per-view, such as Summer Slam. The reason I mention the WWE is because awhile back, one of its most […]
Kerry Dean | Jun 8, 2012 at 2:26 pm ETFor the past few months, I have been practically living in an analytics dashboard, constantly monitoring my clients’ organic search data for even the smallest hint of a Google slap. If you haven’t noticed, Google has been busy updating their search products (see: Nov, Dec, Jan, Feb, Mar). On top of those changes that they have publicly […]
Kerry Dean | May 3, 2012 at 1:52 pm ETWe finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, […]
Kerry Dean | Apr 5, 2012 at 6:00 pm ETEvery time I read about social media these days, I end up hearing about how social sharing metrics are becoming a bigger factor in everything from organic rankings to driving additional clicks from visitors already on your site. And it makes total sense. If Google sees that a blog post has a ton of Likes, […]
Kerry Dean | Mar 8, 2012 at 11:58 am ETI’m a fan of SEO. Search engine optimization. Ah, yes. Just writing it makes me happy. It’s what I do. It’s my calling. I can’t think of anything in the past decade that has kept me more enthralled and engaged… besides my wife of course. In the past few years, my interest in SEO has […]
Kerry Dean | Feb 9, 2012 at 9:41 am ETIt’s probably a sign of the times, but lately I have been fielding a lot of questions regarding SEO for mobile websites. Because there are so many ways to build a mobile site and because there are such a variety of mobile devices, one area that really piques my interest is mobile site indexing. There […]
Kerry Dean | Jan 12, 2012 at 9:15 am ETDuring a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember Greg Boser remarking about how search engines have come full circle. First, they gave us meta data. Then they took it away (as a ranking factor). Now, search engines are once again asking us for […]
Kerry Dean | Nov 14, 2011 at 2:58 pm ET