PPC
SEO: The O Is For Outing
As professional SEOs, we have a responsibility to make the web a better place. Contributor Kerry Dean argues that accusing our peers of wrongdoing...
Kerry Dean
Kerry Dean is a founding partner at Base3Group, a full-service digital agency that specializes in brand strategy, content and customer experience. In his 13-plus years of experience, Kerry has led SEO strategy and technical execution for retail, travel, hospitality and luxury brands, including as Nike, BeatsByDre, Neiman Marcus, Travelocity, Calvin Klein, RadioShack, Motel6, J.Crew, Madewell, Hurley, Hotels.com and The Sharper Image. Kerry has also been a featured speaker at conferences including SMX, SES and Shop.org. His work on the Nike Store resulted in an SES Award for Best Use of Search Engine Optimization. Follow Kerry on Twitter @kerrydean
SEO
SEO Baggage: From Account Managers To SEO Account Janitors
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SEO
Reliving Favorite Moments From SMX Advanced 2012
SMX Advanced is my favorite conference of the year. Hands down. The sessions are always memorable, and I get to see a lot of the SEO “old...
SEO
Just When You Think You Have All The Answers
I’m a big fan of the WWE (formerly WWF), and I’m not afraid to admit it – even though I probably lose all credibility when I admit to...
SEO
Adjusting Your SEO Strategies During Panda & Penguin
For the past few months, I have been practically living in an analytics dashboard, constantly monitoring my clients’ organic search data for...
SEO
In This Bright SEO Future, Don’t Forget The Basics
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SEO
The Internet: It’s Like Real Life, Only With Buttons
Every time I read about social media these days, I end up hearing about how social sharing metrics are becoming a bigger factor in everything from...
SEO
The Golden Age Of SEO
I’m a fan of SEO. Search engine optimization. Ah, yes. Just writing it makes me happy. It’s what I do. It’s my calling. I...
SEO
5 Tips For Optimal Mobile Site Indexing
It’s probably a sign of the times, but lately I have been fielding a lot of questions regarding SEO for mobile websites. Because there are so many...
Content
SEO Best Practices For HTML5: Truths, Half-Truths & Outright Lies
During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember Greg Boser...