SearchCap: The Day In Search, May 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend
Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing channels. The question is important because it is the first step in the answer to the media mix question: What is the right distribution of budget across TV and online channels to maximize return on investment. This […]
- Confirmed: Panda Update 3.6 Happened On April 27th
Google has confirmed they have pushed out a refresh on the Panda algorithm on Friday, April 27th. I noticed an uptick in Webmaster discussion around Google changes over the weekend, mostly at WebmasterWorld and asked Google to confirm if there was an update. Google confirmed they refreshed the Panda update on the 27th, but it […]
- Adjusting Your SEO Strategies During Panda & Penguin
For the past few months, I have been practically living in an analytics dashboard, constantly monitoring my clients’ organic search data for even the smallest hint of a Google slap. If you haven’t noticed, Google has been busy updating their search products (see: Nov, Dec, Jan, Feb, Mar). On top of those changes that they have publicly […]
- Google News Adds Larger Images, Realtime Updates & Google+ Comments
Google News announced they have added three large changes to Google News. They include larger images on the main page; a realtime coverage page to surface the latest articles and commentary; and relevant Google+ posts for a new social perspective. To me, it pretty much looks like Google is looking for ways to inject Google+ […]
- 6 Targeting Methods To Reach Your Business Audience Via LinkedIn
Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads: https://www.linkedin.com/ads/ LinkedIn Ads is an offering from the popular […]
- Google’s (Not Provided) Impacting More Than Just SEO Sites
Think that (not provided) is only impacting SEO-related websites? Think again. The Poynter Institute, a non-profit journalism school that’s well known in media circles, wrote Wednesday about the growing impact that (not provided) is having on publisher websites. Author Steve Myers shared what he found after checking Poynter.org’s analytics: Keywords were hidden in 29 percent […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Consumers Union Aggressively Challenges Facebook On Privacy
- Who’s Winning The Browser Wars? It Depends On Whom You Ask
- How to Convince Your Management Team To Test And Optimize Your Website
- The Rise Of Local Mobile Pay-Per-Call – 3 Tips For SMBs
- Facebook Launches Open Graph Action Links For Apps
- Yelp Reports $27 Million In Quarterly Revenue But Higher Loss
Search News From Around The Web:
Applications & Portal Features
- Google Wins Interior Department Contract, Wall Street Journal
- Get stuff done in the cloud. Go Google., Official Google Blog
Business Issues
- Demand and Google leave farm fight behind with “premium” YouTube channels, paidContent.org
- Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree, AllThingsD
- Facebook IPO to Seek $85 Billion to $95 Billion Value, Wall Street Journal
- Google Argues for Dismissal of Authors’ Book-Scan Lawsuit, Bloomberg
- Microsoft Hires 14 Yahoo Researchers to Kickstart New NYC Research Lab, AllThingsD
Local, Maps & Mobile
- Google Maps Owner Responses Have "Many Issues", Search Engine Roundtable
Link Building
- Mozscape Update: Our Largest Index Yet, 159 Billion URLs, SEOmoz
- 7 Simple Deep Linking Tactics You Ought to Use, Search Engine Journal
- Building Links Like A Bartender, pointblankseo.com
- Cleaning your links: A step-by-step guide, Branded3
Paid Search & Contextual
- Vungle Raises $2 Million Seed Round for Video App Ads, AllThingsD
- Around the world with AdSense in Your City, Inside AdSense
- Placing ads to prevent accidental clicks in your mobile app, Google Ads Developer Blog
Searching
- Helping students become savvy searchers with our new Search Education hub, Inside Search
- Princeton Review Founder Launches Noodle, A Search & Recommendation Engine For Education, TechCrunch
- Google’s Love Affair with Wikipedia Far More Serious Than Bing’s [Study], Conductor Blog
SEM Industry
- @dannysullivan ShoeMoney.TV replay now live!, Shoemoney
- AdWords Community now available on your phone!, Inside AdWords
SEO & SEM
- Aligning Keyword Strategy with Corporate Goals, outspokenmedia.com
- Are Subdomains Bad for SEO?, SEO Theory
- Exactly How Google’s New Exact & Phrase Match Will Increase Google Profits at the Expense of its Advertisers, Search Engine People
- Google Penguin Update Recovery: Getting Better At Keywords, WebProNews
- How To Check For A Negative SEO Attack?, hobo
- Kia Upset With Google Over Instant Previews, Search Engine Roundtable
- May 2012 Google Webmaster Report: Google Penguin, Panda 3.5 & Possible Saturday Update, Search Engine Roundtable
- Playing SEO Hide and Seek with Anchors and Duplicate Content – 2 Site Structure Problems to Avoid, Search Engine Journal
- SEO Implications of New Matching Approach for Google Ads?, SEO By The Sea
- SEO Questions About Google Penguin, Indexed Pages, Title Tags, Keywords and More!, HighRankings Forums
- The Recipe on the Box – Video Content Strategies for Online Retailers, internetmarketingninjas.com
- Tips On How To Recover From Google’s Penguin Update, Search Engine Roundtable
- Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself, Search Engine Watch
- 12-Week Action Plan for Google Places Visibility, LocalVisibilitySystem.com
- 17 Ways SMBs Can Survive the Google Penguin Update Effect, Search Engine Watch
- 7 Tragic Local SEO Mistakes You Have to Avoid, dreamsystemsmedia.com
- A Guide to Google’s Venice Update, hallaminternet.com
- adCenter API Blog for Developers, Microsoft adCenter API
- Baidu Paid & Organic Search Starter Guide, Search Engine Watch
- Do I Have to Use Keywords in My Domain?, SEO Theory
- May 2012 Google PageRank Update, Search Engine Roundtable
- Penguins, Pandas, and Panic at the Zoo, SEOmoz
- SEO from Another Angle, State of Search
- What A Penguin Ranking Drop Looks Like, Search Engine Roundtable
- What your CEO Needs to Know about Paid Search: Creating a Narrative, certifiedknowledge.org
Social Media
- Facebook Introduces Open Graph Action Links, All Facebook
- Google is making a huge and annoying mistake, WWdN: In Exile
- Try out the new DISQUS 2012, Disqus
Video, Music & Image Search
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