Topic: Electronic publishing

Introduction To Placing Ads On Your Site

So you finally did it – you made your very own website and are now hoping that fame and riches will follow. Unfortunately, it’s not as easy as just sitting back and waiting. There is still plenty you need to do to grow your site, as well as make money from it. To make money […]

Sweden The Latest To Consider Google “Link Tax” For Newspapers

A member of the Swedish parliament, Niclas Malmberg, wants Google to help fund Swedish news publications along the lines of the French model established last year. Threatened with a “link tax,” Google agreed “to create a €60 million Digital Publishing Innovation Fund to help support transformative digital publishing initiatives for French readers.” Google also agreed […]

5 SEO Audit Considerations For Publishers & News Sites

SEO site audits should all be at least a bit unique. Everyone has their own process for pricing and conducting SEO audits, but one of the important things to keep in mind is the different needs of different types of sites. The core issues and focuses in auditing a twenty page B2B lead gen site […]

Google’s Think Quarterly: An Online Magazine Done The Google Way

Google has published its first edition of Think Quarterly, a 64-page online magazine/book that comes from the company’s UK & Ireland offices. The first issue is dedicated to “data” as a topic and features a series of articles written by guest authors and Google employees. Hal Varian, the company’s chief economist, writes about “data obesity” […]

Once Condemned Google Now Hailed By Publishers For “One Pass”

Earlier this week Apple introduced its long-awaited in-app subscription service for publishers. As part of that arrangement Apple wants its standard 30 percent cut of iTunes/app revenue. However it threw a bone to publishers by allowing all revenue from subscriptions initiated outside the iTunes environment to be kept by publishers. Many publishers are now angry that […]

Google One Pass: Publisher Payment System

The Google Blog announced a new tool to help news publishers earn money online with their content. The system is called Google One Pass and it enables publishers to use Google to charge for content and subscriptions to their content. Google said, “publishers can maintain direct relationships with their customers and give readers access to […]

Going Head-To-Head With Amazon, Google Launches eBooks

Google has rolled out its long awaited digital ebooks program, the next step in the company’s ambitious but controversial project to scan and make searchable the estimated 130 million books that exist in print versions. “The next logical iteration for us is to open up a bookstore,” said Scott Dougall, product management director for Google […]

Google AdSense Tests General Category Blocking

The Google AdSense blog announced they are testing an expanded version of category blocking called general category blocking. Google explained: General category blocking will allow you to block even more categories of ads from appearing on your site. We’re testing this feature with 170 more specific categories, including finance, travel, job, and automotive. This feature […]

SEO

The Thirteen Best Online Travel Guides

Virtually all of the famous print travel guides have online counterparts. Most are just as packed with information, photos and maps as their print versions. Most also have planning tools, community, deals and other online-specific features. Surprisingly, for sites that offer information about travel and moving around the world, many don’t have mobile versions of […]

Science Fiction Writer Le Guin Launches Petition Against Google Book Settlement As Opt-Out Deadline Looms

Renowned science fiction and fantasy writer Ursula K. Le Guin has launched a petition to “exempt” the US (US authors) from the terms of the Google Book Search Settlement. The text of the petition says that “Ireland, India, South Africa, and New Zealand (countries with active publication in English) protested the settlement and have been […]

Google Editions: Online E-Bookstore Coming in 2010

At the Frankfurt Book Fair, Google revealed its plans to launch Google Editions, an online store to sell e-books. The company says the store will launch in the first half of 2010 with about half a million e-books. The e-books will come from publishers with whom Google already works, and unlike Amazon’s Kindle e-reader/store, the […]

Google Flipper: A Visual Version Of News?

TechCrunch is reporting that “Flipper” is a visual version of Google News, enabling people to see images of publications — and presumably “flip” through the pages accordingly. Immediately I was struck by two thoughts, this is somewhat like Google’s News Timeline, which offers a more visual presentation than the current News, and that it bears a […]

Will Google Book Search Help Or Hurt Libraries And Book Sales?

The NY Times runs a longish article about Google Book Search, its outlook and some fears surrounding its further development. Book Search was freed from legal entanglements when Google settled a class action suit against it. That opened the door for a range of new services and the expanded scanning of out-of-print and copyrighted material.

Yahoo: How Open When You Compete With Others?

Yahoo had a press day yesterday designed in part to pump up the media about the company’s prospects and progress post the Microsoft-fiasco. As someone who’s been positive about Yahoo, I oddly found the day leaving me less reassured, not more. In the end, ironically it might have been the Open! Open! Open! mantra that […]

Google AdSense Launches Newbie Central

Google AdSense has announced the launch of Newbie Central, a location for new publishers to go and get started with AdSense. The glorified help page gives instructions on how to sign up with AdSense, when to expect payment, information on ad implementation techniques, reporting tips, other AdSense products, and much more. If you are new […]

Google AdSense For Video Goes Mainstream

AdSense For Video, the closed pilot program that Google launched back in May, has now been made into a regular program that any publisher can take part in. Introducing video units from Google’s Inside AdSense blog has more about the program, which allows publishers to carry video from YouTube and earn from ads shown within […]