New Year, New Look For Search Engine Land’s SMX Search Marketing Conference
Search Marketing Expo gets a new logo, site makeover and a new tagline: "Obsessed With SEO & SEM"
Topic: Elisabeth Osmeloski
VIDEO: WebCertain TV Gets The Scoop On The Search Engine Land Awards
Learn more about "The Landy Awards" - Search Engine Land's program to celebrate the search marketing industry with awards for SEO, PPC, Local, Retail and mobile search marketing campaigns.
US Search Awards Names Search Engine Land Best Blog Of 2013
Last night, Search Engine Land had the honor of being named Best Blog of 2013 by the US Search Awards during the first annual search awards event hosted in Las Vegas. The ceremony was held in association with PubCon and recognized leading organizations, agencies and individuals in the search industry. With more than 22 different […]
SMX Advanced 2013 – Authorship: The Deep Dive
Authorship: The Deep Dive Presentations from SMX Advanced, June 2013 Just how important is “AuthorRank” to organic ranking? How important is it likely to become? Our experts will provide the answers, and dig into the technical implementation of how search engines are using authorship to trigger author headshots and related rich snippets in search results. […]
SMX Advanced 2013 – From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO
From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Presentations from SMX Advanced, June 2013 Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. Panelists will demonstrate […]
Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Search Engine Land, Marketing Land
We’ve filled three positions on our editorial team and it’s a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She’ll be covering a variety of search- and marketing-related stories for us on both Search Engine Land […]
Congrats Elisabeth Osmeloski & Monica Wright, New Director Of Audience Development & Director Of Community
Along with our new writer and editor hires announced today, more news: Elisabeth Osmeloski and Monica Wright are gaining new titles, reflecting their work on growing and working with our Search Engine Land community. Elisabeth started with Search Engine Land as our managing editor in September 2008, then became its Executive Features Editor in December […]
SMX Social Media Marketing 2012: SEO For Social Media Managers
SEO For Social Media Managers Presentations from SMX Social Media Marketing, December 2012 Integrating your search and social media efforts can dramatically improve your marketing results and ROI. Learn how to effectively work with your SEO team to uncover new audience segments, grow your community through targeting keyword interests, use social media for effective link […]
SMX East 2012: Schema 101: Why The New Meta Data Matters
Schema 101: Why The New Meta Data Matters Presentations from SMX East, October 2012 Schema.org is a joint alliance between Google, Microsoft and others to provide a common foundation for microdata standards. In other words, provide trusted meta data that allow site owners to express important “facts” about their businesses that both inform searchers and […]
SMX Advanced 2012: Schema & Authorship: 1 Year Later
Schema & Authorship: 1 Year Later Presentations from SMX Advanced, June 2012 It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the […]
SMX West 2012: Building Buzz On Twitter: Getting Followed & Retweeted
Presentations from SMX West, March 2012 Twitter isn’t just for fun. It’s big business, being used to drive traffic and generate buzz and conversions for companies. Aside from driving direct traffic, tweets can also be links that search engines measure for ranking purposes. Tweets also are social signals that may be taken into account for […]
SMM 2011: Boosting Business With Twitter Marketing
Boosting Business With Twitter Marketing Presentations from SMX Social Media Marketing, December 2011 We’re sorry! Unfortunately the first 10 minutes or so did not record correctly. Please feel free to watch the remaning 66 minutes and download our presenter’s slides. Twitter isn’t just for fun. It’s big business, being used to drive traffic and generate […]
SMM 2011: Marketing Campaigns Gone Viral!
Marketing Campaigns Gone Viral! Presentations from SMX Social Media Marketing, December 2011 The right content, done the right way, can go "viral" on social channels, spreading like wildfire. This session looks at some case studies, exploring the elements of successful viral campaigns, how they catch fire, and the best channels for different types of content. […]
SMX East 2011: Link Building: Why You’re Doing It Wrong
Link Building: Why You’re Doing It Wrong Presentations from SMX East – NYC, NY, September 2011 Face it: even though link building is one of the most important things you can do to achieve search engine visibility, it’s also one of the most mind-numbingly boring SEO tasks. And the truth is, most link building "best […]
SMX Advanced 2011 Video: Tough Love: Link Building For The Real World
Tough Love: Link Building For The Real World Presentations from SMX Advanced, June 2011 Want to do well on Google and Bing? Just have great content and watch the links roll in, they’ll tell you. But outside the land of unicorns, getting links can be tough work. This panel looks at fresh ideas plus helps […]
SMX Advanced 2011 Slide Video: Facebook Ads, Meet Search Ads
Facebook Ads, Meet Search Ads Presentations from SMX Advanced, June 2011 You know search ads cold. But do you know Facebook ads, and how they can get you into the pre-search cycle? There are many synergies between them. In this session, how to tap into Facebook ads to help your search marketing efforts. [flv:https://searchengineland.com/video_assets/advanced11/ppt/Facebook-Ads-Meet-Search-Ads.flv 364 […]
Video: 12 Days Of Googlemas Carol From Google & Search Engine Land
Some of the members of the Search Engine Land team spent some time at Google last week. They put together a 12 Days of Googlemas Carol for all to listen and watch on YouTube. Sitting in front with the laptop and yellow shirt is Google’s Matt Cutts. In the blue shirt in front is Danny […]
Welcome, Pamela Parker! Congrats, Elisabeth & Matt!
I’m happy to welcome Pamela Parker to the Search Engine Land team! Pamela is a new corresponding editor who will focus on paid search coverage as well as search news coverage in general. Pamela has been covering digital marketing since 1998. She’s worked as managing editor of ClickZ and moved on to help monetize independent […]
SMX East 2010 Slide Video: Facebook SEO: Free Ways To Be Found On Facebook
Facebook SEO: Free Ways To Be Found On Facebook Presentations from SMX East, October 2010 Within Facebook, your pages are increasingly acting as a parallel universe to your public web pages. And increasingly, Facebook profiles are turning up in Google search results. Now, there are numerous steps you can take to enhance your visibility both […]
SearchCap: The Day In Search, January 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Welcome New Search Engine Land Editors!
The Search Engine Land team is growing. We’ve gained two new editors this month, Matt McGee and Elisabeth Osmeloski, plus Melissa Cormier came on as our editorial assistant in August. Below, an update on the entire team, and what we each do.
Congratulations, Elisabeth Osmeloski & Matthew Ostrander
Elisabeth Osmeloski is well known within the search marketing industry, especially for having started and run the Search Engine Watch Forums for three years. Today, she tied the knot with Matthew Ostrander. Best wishes from all of us here at Search Engine Land! Some more pictures are below:
Happy 10th Birthday, Search Engine Watch – A History Of The Site
Ten years ago today, I created Search Engine Watch. Now I’m here at Search Engine Land, but since I ran SEW for 95 percent of its existence, I thought it would be nice to look back and cover how it evolved and changed over the years. So here’s a stroll down memory lane. Some of […]
Best Wishes, Elisabeth! Search Engine Watch Editor Osmeloski Leaves
Elisabeth Osmeloski, editor of Search Engine Watch, is leaving to become director of online media for the Zonder.com Vacation Rentals site. Her last day will be this Friday, and she has a departure announcement here. Elisabeth and I worked together to get the Search Engine Watch Forums launched nearly three years ago, then she became […]