Schema for AI search: How to identify and prioritize entity gaps
Schema markup does more than power rich results. Build a knowledge graph, assess entity coverage, and find gaps in AI understanding.
Topic: Fabrice Canel
Fabrice Canel retires from Microsoft Bing after legendary career
Canel worked at Microsoft for about 30 years and was responsible for indexing, Bing Webmaster Tools, IndexNow and the foundation of Bing Search.
How AI decides what your content means and why it gets you wrong
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.
The push layer returns: Why ‘publish and wait’ is half a strategy
See how AI systems process content through five entry modes — and why relying on crawling alone limits visibility, speed, and revenue
How schema markup fits into AI search — without the hype
Schema won’t guarantee citations, but it helps AI understand entities. Here’s how to use structured data for clarity and cleaner extraction.
5 competitive gates hidden inside ‘rank and display’
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
Why the answer in SEO is almost always ‘it depends’
SEO rarely has universal answers. From schema to domain age and 404s, context determines what actually impacts rankings and visibility.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
The AI engine pipeline: 10 gates that decide whether you win the recommendation
AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements compound.
AAO: Why assistive agent optimization is the next evolution of SEO
Incomplete terminology leads to incomplete strategy. Here’s a clearer framework for optimizing when AI systems recommend and act.
Cloudflare’s Markdown for Agents AI feature has SEOs on alert
Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.
Google & Bing don’t recommend separate markdown pages for LLMs
This is a heated debate now, but it seems that the major search engines are not recommending this "strategy."
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
GEO myths: This article may contain lies
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
Microsoft Bing explains how duplicate content hurts AI search visibility
Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.
From SEO to algorithmic education: The roadmap for long-term brand authority
Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in AI-powered results.
Google: SEM and SEO will need to coevolve with search since SEO is not dead
Gary Illyes from Google also admitted "the change is hard to accept nonetheless."
Microsoft Bing finally supports the data-nosnippet HTML attribute
Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.
Google Search boss: AI Overviews boost click quality
Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.
Microsoft Bing/Copilot use schema for its LLMs
Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.
Optimizing for AI search: Why classic SEO principles still apply
AI-powered search is reshaping SEO, but traditional tactics still hold power. Here's how to optimize for both AI and search engines.
13 digital marketing trends you should plan for in 2025
Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Bing officially removes cache link from search results
This comes after Google removed the cache link in February.
SEO reality check: 13 hard-hitting truths you need to hear
Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills.
How to use the ‘perfect click’ to optimize for AI-assisted search results
Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions.
Google Ads VP dodges questions on AI Search impact to publishers
Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Google disavow link tool will go away at some point
John Mueller said, "At some point, I'm sure we'll remove it," referring to the disavow link tool in Google Search Console.
Bing Search tests removing cache link
This comes after Google Search officially dropped its cache link a couple of months go.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
Microsoft adds controls to disallow content in Bing Chat
This utilizes NOCACHE and NOARCHIVE tag and more features may come in the future.
Bing Webmaster Tools disavow link tool is going away
After about a decade, Bing has decided to sunset the disavow link because it is no longer needed.
Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data
You can filter by web and chat combined, you can filter by news, images, videos and even knowledge panels.
XML sitemaps and SEO: What you need to know
You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.
Bing Webmaster Tools to gain Bing Chat impressions and clicks next month
We will soon be able to see how much visibility and traffic Bing Chat is sending our web sites.
Microsoft fixes data loss within Bing Webmaster Tools API
Make sure to rerun any scripts you have that may be missing data from the Bing Webmaster Tools API.
How should SEO change in the new AI age?
SEO is evolving as it always has, maybe a little faster lately. Learn to leverage AI appropriately, and you can stay ahead of the game.
Bing Webmaster Tools to gain Bing Chat and index coverage reporting
Microsoft said they will be adding reporting and tools to Bing Webmaster Tools to help publishers understand how Bing Chat users interact with their sites.
New Bingbot user-agent now fully live
After a couple years of testing, Microsoft has now stopped using the old BingBot user agent.