Topic: Generative engine optimization

Mobile Answer Engines Battle Search Engines

A class of mobile “help” or “answer engines” has arisen as an alternative to traditional search engines. They hold out the promise more efficient, relevant or direct responses to queries than search engines can provide on the small screen. In several cases they involve the use of live human agents or a community of users […]

SEO

ChaCha Goes Mobile With TextChaCha

Social search engine ChaCha, which has struggled to gain traction and usage on the desktop, is introducing a new text-based mobile service called “textChaCha” (short code: 242242). The same human “guides” who provide assisted search on ChaCha.com answer potentially any question from mobile users. Accordingly, it’s broader and more flexible than free directory assistance (DA) […]