Google Ads Editor 2.13 brings AI Max support to Shopping campaigns

Google Ads Editor 2.13 is rolling out with support for AI Max in Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, and several workflow improvements for advertisers managing campaigns offline.

The update also adds new reporting capabilities and AI compliance tools while retiring support for creating new Video Action campaigns.

What’s new. Google Ads Editor 2.13 introduces a broad range of new features, with several aimed at helping advertisers adopt Google’s latest AI-powered campaign capabilities.

Highlights include:

• Full support for AI Max in Shopping campaigns, including automated text generation, URL expansion controls, brand lists, and URL exclusions.
• Support for Customer Retention Goals in Performance Max campaigns, allowing advertisers to optimise toward re-engaging existing customers.
• New Business Name and Business Logo fields for responsive and non-skippable video ads.
• Maps placement support for Demand Gen campaigns.
• Native Channel Performance reporting, bringing Editor closer to the reporting available in the Google Ads interface.
• AI-generated content disclosure controls through a new User Attestation field for image and video assets.

The release also includes several new best-practice warnings for video campaigns, improved column management, resume download support, and updates to bidding strategy management.

Why we care. AI Max for Shopping is the standout addition for PPC advertisers, bringing feature parity between Shopping, Search, and Performance Max campaigns within Google Ads Editor. Advertisers who rely on Editor for bulk campaign management can now configure AI-powered features without switching back to the web interface.

Between the lines. Much of this release centres on bringing Google Ads Editor in line with features already available in Google Ads. As Google expands AI-powered campaign management, Editor continues evolving from a simple bulk editing tool into a platform capable of managing nearly every major campaign feature offline.

The update also signals Google’s ongoing migration away from legacy campaign types, with support for creating new Video Action campaigns now officially removed following their transition to Demand Gen.

Bottom line. Google Ads Editor 2.13 delivers one of its more substantial updates in recent releases, adding support for AI Max in Shopping, expanding Performance Max capabilities, and giving advertisers more tools to manage Google’s latest campaign features at scale.