Topic: Google Analytics

SearchCap: The Day In Search, June 12, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Considers Bing A Search Engine As promised, Google Analytics is now logging traffic from Microsoft’s new Bing search engine into the “search engine” traffic source category, rather than […]

Google Analytics Now Considers Bing A Search Engine

As promised, Google Analytics is now logging traffic from Microsoft’s new Bing search engine into the “search engine” traffic source category, rather than in the “referring sites” category. As a result, Google Analytics users can now see for themselves whether all of Microsoft’s Bing marketing is producing more traffic for Bing, which in turn is […]

SearchCap: The Day In Search, June 11, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images Quietly Adds Creative Commons Filter A couple weeks after Yahoo Images added the creative commons search filter, Google quietly added their own to Google Image Search. The option is […]

SearchCap: The Day In Search, June 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics To Speak Bing Soon The Google Analytics Blog announced that they are currently adding support for Bing in the search referral reports. I actually noticed Bing showing up in […]

Google Analytics To Speak Bing Soon

The Google Analytics Blog announced that they are currently adding support for Bing in the search referral reports. I actually noticed Bing showing up in the Google Analytics search referral reports this morning, on a limited basis. Google added that if you want Bing to show up now, you can add a custom configuration to […]

SearchCap: The Day In Search, June 2, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internet Explorer 6 Forces Bing As Default Search Provider It appears that Bing is overriding the default search provider set by users of Internet Explorer 6. Several IE6 users have complained […]

Study: Google Tracking 88% Of Domains In Study

A new study published by graduate students at University of California, Berkeley showed that Google is the leading footprint on the top 100 sites in their study. As you can see from the chart below, Google Analytics was found on 81% of the top 100 sites, while DoubleClick (owned by Google) was in second place, […]

Google Local Business Center Adds Detailed Analytics

The Stone Temple Blog noticed the Google Local Business Center has started adding detailed analytics to each business profile. Let me start off by explaining that I personally do not see it for my business, but they posted screen captures on the blog. If you go to the Google Local Business Center and you see […]

SearchCap: The Day In Search, May 29, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Finally, Yahoo 360 To Be Shuttered In July More than 18 months after first saying that Yahoo 360 would close, the company has finally announced a date: July 13, 2009. Why […]

SEO

SearchCap: The Day In Search, May 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Helping Newspapers Sell More Ads Online Here’s a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the […]

SEO

SearchCap: The Day In Search, May 20, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Blog Targets YouTube’s Big Brands & Advertisers Google has launched a new blog, the YouTube Biz Blog, that continues its effort to “help partners and advertisers find a home […]

New Google Blog Targets YouTube’s Big Brands & Advertisers

Google has launched a new blog, the YouTube Biz Blog, that continues its effort to “help partners and advertisers find a home on YouTube.” It’s a theme we’ve written about recently when YouTube signed deals with major TV studios and announced plans to create the “Hulu” of music videos. YouTube is trying to transform from […]

SearchCap: The Day In Search, May 19, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo: We’re Moving From Web Of Pages To Web Of Objects Yahoo held a search event today in San Francisco at which the company connected the dots among a number of […]

SearchCap: The Day In Search, May 15, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wolfram Alpha Live Review: The Un-Google The already much discussed Wolfram Alpha official launch is Monday May 18, though the company has said they plan a “soft launch” starting tonight, with […]

SearchCap: The Day In Search, May 14, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Employee Required To Hand Over AdWords Account Details We obtained documents on a court order, where the judge issued in the Jeremy Schoemaker case against a Google employee for trademark […]

SearchCap: The Day In Search, May 13, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New York Times To Restore Links To IHT Stories In Coming Weeks Over the weekend, the New York Times was once again ridiculed for how links to its former International Herald […]

Google Webmaster Tools Gets Major Overhaul

Google has announced a major overhaul of Webmaster Tools that’s filled with both major and minor design and functionality changes. The most obvious change is the new dashboard that now shows Top search queries, Crawl errors, Links to your site, and Sitemap information — saving users what used to be several clicks to get this […]

SearchCap: The Day In Search, May 12, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize For Conversion In Organic Search Results In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved […]

SearchCap: The Day In Search, May 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To ‘Integrate’ Microblogging? While Twitter is looking at ways to be more search-ey, Google is apparently thinking about ways to be more microbloggy. Buried in a Reuters article about Google’s […]

SearchCap: The Day In Search, May 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Adds Photosynth To Virtual Earth Microsoft’s innovative Photosynth technology has been integrated into Virtual Earth, marking the first time Photosynth has been available for commercial use. Photosynth is a tool […]

Google Analytics Adding Two Advanced Features

Against the backdrop of this week’s eMetrics conference, Google has announced a pair of advanced features that are coming soon to Google Analytics. And they’re specifically warning that these are for advanced users. The first, Pivoting and Secondary Dimensions, is described this way: “You can use these new power features to do in-depth, on-the-fly analysis […]

Google Asks Publishers For Site Metrics With Ad Planner

Four different Google blogs announced the launch of the Publisher Center for Ad Planner. The AdWords Blog, AdSense Blog, Analytics Blog and Agency Blog all made the announcement at the same time. The Publisher Center gives publishers a way to validate and update the data found within Google Ad Planner. Google Ad Planner shows advertisers […]

SearchCap: The Day In Search, May 5, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Opens Up Trademarked Bidding To Most Countries BrandVerity tipped me off to news that Google has modified their AdWords trademark policy to allows bidding on trademarked terms in 190 […]

Using Analytics For Local Search Optimization

Many businesses seek to target local searchers for their products and services, and careful review of a site's analytics is one of the key weapons in a local business's competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.

Google Analytics Adds AdSense Integration

After months of testing AdSense data in Google Analytics, Google has announced on both the AdSense Blog and the Analytics Blog that all AdSense publishers can now integrate their AdSense data directly into Google Analytics. To link up your AdSense account with Google Analytics: Log in to AdSense Click the link that says “Integrate your […]

Google Analytics Opens API

Google Analytics announced the public availability of the new Google Analytics API. The API gives developers, webmasters, and SEMs the ability to pull data from Google Analytics to use as they wish. Clearly this can be useful for SEMs who want to integrate analytics data with their SEM systems, plus developers or webmasters who have […]