SearchCap: The Day In Search, August 3, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Maximize The Impact Of Your Top Performing Keywords Behavior is unique for these high volume/value keywords and as a result, steps need to be taken to make these terms […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Maximize The Impact Of Your Top Performing Keywords

    Behavior is unique for these high volume/value keywords and as a result, steps need to be taken to make these terms more visible for daily account management and analysis. The first step is to identify and isolate these top terms in order to help prioritize where to focus.

  • Is Googlebot Skewing Google Analytics Data?

    A few days days ago, I noticed some strange Google Analytics data: Googlebot appeared as a browser in the reports. Although this might sound like a not-so-important fact when it comes to SEO, it is a major change in the Web Analytics field. As Avinash Kaushik and I wrote in the SEMJ journal article Web […]

  • Can Yahoo Really Compete In Search By “Owning The Interface”?

    During the Yahoo-Microsoft conference call with CEOs Bartz and Ballmer and subsequent discussion with Microsoft’s Yusuf Mehdi and Yahoo’s Hilary Schneider we heard repeatedly that although the two engines would share a single index and Microsoft would incorporate elements of Yahoo Search (e.g., Search Monkey) into Bing, Yahoo would continue to be different and vital […]

  • Google Kicks Off “Going Google” Ad Campaign

    Google is launching a billboard campaign in four major cities named “Going Google.” There is a ton of buzz around the campaign, being that Google typically does not conduct traditional forms of advertising and that this is a direct shot at Microsoft.
    First, here is a video of some of the billboards:

    As you […]

  • Google’s CEO, Schmidt, Resigns From Apple’s Board

    Apple, Inc. announced today that Google’s CEO, Eric Schmidt, has resigned from Apple’s board of directors. Schmidt has held the position since August 2006, as you can see by August 29th, 2006 announcement of him joining the board.
    Why did Schmidt resign? “Eric’s effectiveness as an Apple Board member will be significantly diminished,” due […]

  • PPC Lessons From The Catalog Industry

    Research suggests that geography plays a role in response rates similar to what is seen in the catalog industry. If the engines can give us the tools we need it will be a win for everyone.

  • Can Locally-Focused Display Ads Make The Phone Ring?

    Display advertising and local search have been key points of emphasis for major online search engines and networks in earnings calls over the last several weeks. This raises an interesting question about the interplay between local search and display ads: Can local spend help drive display advertising over the near or medium term? While we […]

  • Yahoo Testing New Search Results Layout

    A sign of things to come, perhaps? Based on this screenshot posted today on Flickr, Yahoo appears to be testing a new layout for its search results pages.

    It looks very much like the new Yahoo homepage that launched a couple weeks ago, which suggests this may be soon become the default layout for Yahoo’s […]

  • Google’s “Show More Results” Link Goes Contextual

    It seems like Google has changed the way they handle the “show more results from” feature, by removing the simple HTML link to a site command feature and by dynamically opening up several more results, within the same search results page. They are using an AJAX (JavaScript) driven plus sign box that adds an […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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