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SearchCap: The Day In Search, July 6, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search Makes SafeSearch Toggle Switch Quicker Google Image Search has made it a bit easier to toggle between the three levels of SafeSearch. SafeSearch is the adult image filter […]

Barry Schwartz on July 6, 2009 at 4:59 pm | Reading time: 6 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Image Search Makes SafeSearch Toggle Switch Quicker
Google Image Search has made it a bit easier to toggle between the three levels of SafeSearch. SafeSearch is the adult image filter Google uses to help prevent adult content from showing up in the image search results. The new toggle switch allows you to click on the filter type and then […]
Automated Keyword Bidding? More Like Automated Money Sink
Search Engine Marketing agencies scale not by creativity or innovation but by overhead. This is a fact that many agencies deny but is the cold hard truth. This is true even for agencies that have developed in-house technology or license technology from others. Even the “advanced” agencies are not very sophisticated – they will use […]
Matching Local Advertising to Consumer Intent
The adage “time is money” often proves true in business, however, these days, most of us feel like we don’t have nearly enough of either.
A few months ago, I attended an industry conference and happened to strike up a conversation with the owner of a small travel agency. As I was expressing my enthusiasm over […]
Land Grab: Google Expands Real Estate Listings
MLS, Zillow, Trulia, Realtor.com, Craigslist, fellow real estate listings sites, newspapers and other classified ad providers … please meet your new neighbor: Google.com. Google has expanded its real estate listings and added extra search functionality for users to find property listings in Google Maps.

A Google Maps search for “seattle real estate” looks mostly like it […]
Google, Yahoo, Bing & Others Do 4th Of July Logos
It’s the 4th Of July! Happy 4th to those celebrating today, and here’s a look at how search engines are recognizing the holiday in logos:
Google went with a cookout theme for its logo:

Yahoo had a small eagle next to its logo, which produced fireworks-stars if you hovered over it:

Bing went with fireworks exploding behind the […]
US Justice Dept. Formally Confirms Google Books Inquiry
It’s not really a surprise or even news that the US Department of Justice (DOJ) confirmed yesterday it was formally investigating the terms of the Google Book Search settlement. This was known as far back as April and essentially confirmed last month by various publications reporting that formal requests (called “civil investigative demands”) had been […]
The 3 SEO/SEM Conference Personas
I recently returned from the successful SMX-Advanced search engine optimization and advertising conference, and I had an epiphany: as a speaker, usability principles are applicable to these conferences. Which usability principle, you might ask? Before usability professionals create an information architecture and corresponding interfaces, they must identify and address various personas or profiles.
The primary persona […]
FriendFeed Joins The Real-Time Search Race
Add FriendFeed to the long and growing list of players who are trying to win the race for comprehensive and quick real-time search. FriendFeed has always had a real-time element — the ability to track social activities almost as they happen. But the company has announced the addition of real-time search today.

If you’ve used search.twitter.com, […]