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SearchCap: The Day In Search, July 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pitches New Small Business Customers, Ignores Existing Ones Google is hitting the streets of San Francisco next week — with at least one high-powered supporter in tow — to talk […]

Barry Schwartz on July 8, 2009 at 5:04 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Pitches New Small Business Customers, Ignores Existing Ones
Google is hitting the streets of San Francisco next week — with at least one high-powered supporter in tow — to talk to small/local businesses about Google products and services. The event is called “Favorite Places,” and Google will have San Francisco Mayor Gavin Newsom and other “San Francisco trendsetters” show their favorite local businesses […]
Google Search’s View PDF Link May Go To Google Docs
Typically, when Google shows a PDF document in the Google search results, you see a link to “view as HTML,” in the snippet. Here is a picture of what you see most of the time:

Now, it appears Google is showing a link that reads just “View” and links you to the PDF within a […]
Citigroup Study Says Google More Relevant Than Bing
Citigroup conducted a study comparing 200 queries on Google, Yahoo and Bing. The study found that Google is much more relevant than Bing, in returning relevant results. Google returned the most relevant result 71 percent of the time, compared with Bing at 49 percent of the time and Yahoo 30 percent of the […]
Improving B2B Search Advertising Results via Ad Scheduling
In the first part of this series, I explained how B2B Marketers can improve the efficiency of pay-per-click (PPC) campaigns via geo-targeting, and why this technique is beneficial, even for national advertising programs. Today’s article will explore a second, proven method of focusing PPC campaigns and improving results: ad scheduling.
Ad scheduling
Basically, there are […]
Do You Sound Like A Broken Record? Get Used To It…
In a world where everything changes at break-neck speed, it seems like not a day goes by where I don’t utter some version of the same words and advice. After a recent chat with a couple of other in-house SEOs, it occurred to me… we sound like a broken record.
Are we destined to repeat the […]
The Google Operating System Is Real: Google Chrome OS Announced.
Ars Technica posted earlier that Google is to unveil its long rumored computer operating system, and now Google confirms this is true in a blog post: Introducing the Google Chrome OS.
The company says that the OS will be released later this year (likely in the fall, I’m told) to developers, designed primarily for netbooks but […]
Yahoo Serves 5 Million Streams Of Michael Jackson Memorial, Most In Yahoo History
Our love affair with celebrity continues, as evidenced by news today from Yahoo that it served about five million streams of the Michael Jackson Memorial ceremony. That makes it the most streamed event in Yahoo’s history, surpassing the inauguration of President Obama in January, when Yahoo served 1.8 million streams.
While watching the event online, many […]
IxQuick Changes Name To Startpage
IxQuick, which bills itself as “the world’s most private search engine,” has changed its name to the much-easier-to-remember Startpage.
Startpage is a meta search engine that’s tried to differentiate itself from the pack by using privacy as a marketing feature. In 2006, shortly before the mistaken release of three months of AOL search data, the […]