Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Class Action Lawsuit Filed Against Yelp Alleging “Extortion” It must be the season for litigation. Two class action law firms have filed suit in Los Angeles federal court claiming that Yelp […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Geo-Targeting For Local Placement: Just How Narrow Is OK? Advertising exists to help merchants sell products and services to people who need those same products and services. Bringing the merchant together […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: When In House Should Opt For Outsourcing There are not too many times when I advocate that an in-house SEO program should turn to outsourcing. Far too many times I have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2010 Biggest Search Geek Demographics The 2nd annual SMX Biggest Search Geek Contest, sponsored by Marin Software, is designed to recognize the most knowledgeable and capable experts in the field of […]
It is absolutely stunning that Toyota is embroiled in such a serious quality crisis. Toyota’s well-earned reputation for quality is legendary and is the envy of carmakers worldwide. Their quality control principles and methods are taught in leading business and engineering schools everywhere. In spite of all that, Toyota’s quality problems are now the subject […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two Simple Rules For Fixing High Bounce Rate Pages Of all the metrics that I struggle and fight with, probably the easiest one I’ve found to correct is a high bounce […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Inkbait”: A Case Study In Linkability In the world of search engine optimization (SEO), the tactic known as “linkbait” is one of the few link building tactics the search engines embrace, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEOmoz Leaves The Consulting Business To Focus On Software SEOmoz, the well-known, Seattle-based SEO agency, is getting out of the agency business. In a blog post today, CEO Rand Fishkin says […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Good Bye Winter, Hello Santa Clara. PPC Marketer’s Dream Agenda I suppose the next best thing to dreaming about leaving the cold New Hampshire winter is to actually do it! Can’t […]
From Search Engine Land: Playing Games With Customers: Is Foursquare The Future Of Local Search? Congratulations! You are now the Mayor of Search Engine Land! If that sounds familiar you are one of the growing number of people using/playing Foursquare, a mobile app that uses the location of your mobile device to encourage users to […]
I test a lot. Different ideas and techniques pour out of my brain; to be honest, some of them are utter crap. I learned the hard way not to take leaps without testing the takeoff and landing first. One step that seems to be overlooked when people are starting to test their own websites is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Beats Estimates With Very Strong Q4: $6.67 Billion Google posted a very strong Q4, given the recession, with $6.67 billion in revenues. This beats financial analyst general consensus estimates. Here […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Search Ad In Response To The China Decision The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Collecting Local Reviews From Non-Traditional Sources In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Shashi Seth Now At Yahoo From AOL, Cooliris & Google Yahoo announced that they named Shashi Seth as the new Senior Vice President of the Yahoo Search Products team. Shashi Seth […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Docs Adds Files Storage, AKA GDrive The Google Docs blog announced a new feature that allows you to upload files and share those files with friends, co-workers and colleagues. Google […]
VigLink is a new service with venture capital backing from Google that aims to make it easy for publishers to earn through affiliate programs. It promises to turn any outbound link on a web site into an affiliate link after the installation of a small bit of JavaScript code. VigLink is in the news today […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Logo The Worst Identity of 2009, According To Brand New Under Consideration’s Brand New devision posted their best and worst identities of 2009. Guess who made the top of the […]
Following October’s release of Google Analytics new features, Google has just released another set of very cool new features. Among them is “Annotations,” a tremendously useful new feature both to analysts as well as executives, who are usually not up to date on granular details about website activity. The annotations feature basically allows users to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: From NORAD Santa Tracker To Twitter: Santa Tracking For Christmas Eve 2009 Merry Christmas! Christmas Eve, that is, and you know what that means. Santa Claus is coming to town! How […]
Factual has analyzed data from 4 million web sites and provided a holiday gift for stats junkies. Did you know 5% of pages have either a Twitter or Facebook link? Or that 28% of sites run Google Analytics? Or 12% of them run Google AdSense? Now you do! The core data comes from CommonCrawl, a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Paying Luggage Fees At Two Bay Area Airports Peace on earth, good will toward holiday travelers. That seems to be Yahoo’s modus operandi today: The company is paying the baggage […]
Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating multiple “personas” that represent multiple users of your site, and using analytics to create a unique experience for each persona group based on observed […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Group Your Keywords; Plus: Q&A With WordStream’s Larry Kim Organizing your paid search keywords into the right ad groups can be a difficult task for even the best search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Showing Local Results On Non-Local Queries Following in others’ footsteps, Yahoo says it’s now showing its local shortcut on certain queries that don’t include a local modifier. When you search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Furor Over Google CEO’s Comments On Privacy One of the big themes of the week is privacy. Facebook just did a major overhaul of its privacy settings to promote more public […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sues To Stop Online Scams Using Its Name Google is fighting back against the get-rich-quick and work-from-home scams that use its name. The company says it’s suing to stop what […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goggles Search By Images Google Goggles, which I wrote about this morning, is actually now live at google.com/mobile/goggles. The Google Mobile Blog announced it, saying: In a nutshell, Goggles lets […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Roundup Of 2009’s Best SEO Books Time was when someone asked me to recommend a good book on search marketing, there were only a few available—Search Engine Visibility, by Shari […]
Here are a couple important areas for Industrial Strength search marketers to focus on right now, both of which are feed-based: Google Product Search and Yahoo! Paid Inclusion. Below I outline why these channels matter more than ever this holiday season, and how they can help you capture substantial traffic and sales. Google Product Search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘New’ Search Ad Formats The Google Blog formally announced the new search ad formats Google has been showing in the search results. The new ads include the relatively old AdWords […]
Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the next level.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pictures: Google México Party, One Republic @ Google & Pineapple 5K In this week’s Search In Pictures, here are the latest images culled from the web, showing what people […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: NAR Changes Its Mind: Google Is Not A Scraper Site Backtracking on a controversial decision earlier this year, the National Association of REALTORS® (NAR) has adopted a new policy that allows […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Switzerland Suing Google Over Street View Switzerland is taking Google to court over privacy concerns related to Google’s Street View service. The BBC reports that Swiss privacy official Hanspeter Thuer is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid I’m hearing more and more about “Real-Time Local Search” – that phrase is popping up everywhere; but I’m just not buying the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Expands Product Ads Google announced they are expanding the product ads within the AdWords listing that they have been testing for a while. Google said, in the U.S., searchers […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Book Search Partners Ask For Four More Days Today is the deadline for Google and its partners in the Google Book Search settlement to submit a new version of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Home Page Promotes Motorola Droid Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that […]
Google has just announced a new enterprise search service called Commerce Search. The name might remind you of Froogle, but this is not that kind of commerce/product search. With Commerce Search, Google has created what is essentially a shopping cart solution for online retailers.