How nonprofits can build a digital presence that actually drives impact
From domain ownership to analytics and mobile donations, here’s how you can build a secure digital presence that drives mission impact.
Topic: Google Grants
Google Ad Grants now lets nonprofits optimize for shop visits
You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.
How to use Google Ads to get more donations for your nonprofit
Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals.
SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to manage the consent process on […]
SearchCap: Google My Business update, AdWords ad grants & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musicianMar 20, 2018 by Amy Gesenhues Designed by Google doodler Sophie Diao, the image leads to a search for Spring […]
[UPDATED] Google Ad Grants policy changes include 5% CTR minimum
Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
Google’s premium-level Ad Grants program no longer accepting applications
The Grantspro program offers non-profits up to $40,000 per month in search advertising grants.
SearchCap: Real-time search, SEO changes & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google ch-ch-ch-changes. How they’re affecting publishers and SEOsMar 17, 2016 by Kristine Schachinger Is Google’s relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate […]
PSAs To Be Phased Out Of AdSense
Publishers running AdSense will soon see fewer public service announcement banners on their sites, as Google has announced changes to phase them out of back-up ad options. Previously, publishers were able to choose to show PSAs, to redirect to another URL, or to show a solid color when Google couldn’t find an ad to match with […]
SearchCap: The Day In Search, August 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Oracle Sued Google Over Patent Infringement Of Java Within Android Oracle has filed suit against Google for allegedly infringing on patents they hold for Java, which Oracle acquired last year. Karen […]
Google Loses A(nother) Top Online Ad Executive
David Fischer, who’s had his hands in Google’s AdWords, AdSense, and Book Scanning programs (among others), is on his way out. Silicon Alley Insider is reporting from an internal Google memo that Fischer will take a sabbatical later this month and return to Google “at the end of the year” in a new role that […]
Google Gives Presentation On Search Engine Optimization
The Google Grants Blog posted that they have given a presentation in their D.C. office on search engine optimization. The presentation was to help educate a group of “issue campaign managers” on the principles of SEO. Galen Panger from the Google for Non-Profits team posted the 31 slides they presented to this group. Here they […]
SearchCap: The Day In Search, April 3, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
HP Promoting T-Shirts Promoting YouTube Videos, Yahoo Nixes “The 9,” Craigslist Reaching For $100 Million, Google Grants, & More
Given that we were unwittingly ensnared by Mike Blumenthal’s authentic sounding April Fools post earlier this week, we’re being a bit more careful and reading items more closely these days. However, one article from Bloomberg that almost reads like an April Fools item discusses a novel program on Google’s YouTube in which computer and printer […]
Facebook’s New Chief Operating Officer, Ex-Google VP, Sandberg
Facebook announced Sheryl Sandberg as the new Chief Operating Officer of Facebook. Sandberg worked at Google for six years as Vice President of Global Online Sales & Operations. Sandberg will join Facebook on March 24, 2008 and is responsible for helping the company scale its operations and expand its presence globally.
SearchCap: The Day In Search, April 4, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: