SearchCap: Real-time search, SEO changes & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google ch-ch-ch-changes. How they’re affecting publishers and SEOs
  Mar 17, 2016 by Kristine Schachinger

  Is Google’s relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned.

• Why real-time search algorithm updates may be bad news
  Mar 17, 2016 by Patrick Stox

  With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.

• St. Patrick’s Day Google doodle turns the logo green with a leaping shamrock
  Mar 17, 2016 by Amy Gesenhues

  Leading to a search for “St. Patrick’s Day,” today’s Google logo was designed by Irish artist and animator Chris O’Hara.

• SMX Advanced agenda is up! Secure your place today and save $500.
  Mar 16, 2016 by Search Engine Land

  Get ready for Search Engine Land’s SMX Advanced, which returns to Seattle June 22–23. Two exceptional days of professional-level tactics, keynotes and networking await you! The agenda is now up, and SMX Advanced provides the latest, professional-level tactics and best practices in PPC, SEO, local and mobile search, social media marketing and more. Look forward to groundbreaking […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• RIP TweetDeck for Windows: App to sunset on April 15
• FTC continues its influencer marketing crackdown with Machinima order
• 6 strategies to build links for your small business website in 2016
• How advertisers should respond to fewer ads showing on Google
• Tumblr looks to repair ad biz with blogless ads, sales team’s return
• How to build an in-house marketing team for conversion optimization
• Now entering… the age of cognitive marketing
• The new performance creative: Where emotion, data and technology converge
• MarTech Today: Reactions to Google’s new Analytics Suite, Instagram’s feeds go algorithmic & HTTPS sites
• Report: Spending on corporate websites exceeds TV, mobile growing fastest

Search News From Around The Web:

Industry

• Should SEOs Be More Respectful To Google Webmaster Trends Analysts? Yes., Search Engine Roundtable

Link Building

• WordPress Plugin to Easily NoFollow Links, thesempost.com

Searching

• Google Expands “People Also Search For” On Mobile, Mike Blumenthal
• How Google’s AMP Will Influence Your Online Marketing, Moz

SEO

• 5 Common Misconceptions About Google’s Algorithm, Search Engine People
• Spider Traps: Find out how to identify & fix spider traps, stateofdigital.com
• What is mobile-friendly? A look from the user perspective, State of Digital
• What is SEO Copywriting and Why Is It Important?, seocopywriting.com

SEM / Paid Search

• 3 Ways To Improve Your Bing Reporting Skills, PPC Hero
• Advanced PPC Targeting for B2B Advertisers, Metric Theory
• Google Ad Grants in 2016: Give and Take, Marketing Mojo
• Google Displaying Domain In Some AdWords Ad Titles?, Search Engine Roundtable
• Should you bid on non-branded keywords that you already rank organically for?, Certified Knowledge