SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
  Mar 23, 2018 by Greg Sterling

  Publishers are being asked to manage the consent process on behalf of Google.

• AdWords now shows ad version history
  Mar 22, 2018 by Ginny Marvin

  Compare old ad variations in the new AdWords interface.

• The power of podcasting: How to boost your reputation and search engine rankings
  Mar 23, 2018 by Sherry Bonelli

  Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

• Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’
  Mar 23, 2018 by Greg Sterling

  Penalties will be stronger, and there will be an individual right of action.

• The new Google AdWords interface is coming soon. Are you ready?
  Mar 23, 2018 by Mona Elesseily

  Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.

• Community Corner: Spotlight on Search Engine Land Award Winner DAC Group
  Mar 23, 2018 by Amy Gesenhues

  An interview series highlighting 2017’s award winners: A look at the work they accomplished and the results they achieved.

• Search in Pics: Google Home donut truck, alligators at the GooglePlex & celebrating St. Patrick’s Day
  Mar 23, 2018 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Home Mini donut truck: Source: Twitter Alligators at the GooglePlex: Source: Instagram A cheesy Google […]

• How machine learning gives search and digital marketers an advantage
  Mar 23, 2018 by Digital Marketing Depot

  This e-book from Acquisio describes the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology. After reading this e-book, you’ll understand: The theory behind the emerging fields of data science. How machine learning martech can help […]

• Giants collide: Google’s impending showdown with Amazon
  Mar 22, 2018 by Andreas Reiffen

  With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Building an AI mindset: Time to identify and develop skill sets now
• Why marketers finally stopped talking about ABM (and started practicing it)
• Brands strive for authenticity as audiences turn a skeptical eye toward ads
• Facebook quietly removes ad filter to target users based on their relationship preferences
• Giants collide: Google’s impending showdown with Amazon
• What’s different about digital marketing in the cannabis industry?
• Connatix launches Stories for Publishers to bring native Story units to mobile sites
• Google Ad Grants changes and your PPC strategy: Where to go from here
• Stop! Think twice before using nofollow on your website
• 5 easy but smart SEO wins to boost content and link-building efforts
• SEO Ranking factors panel: SMX West session recap
• Snapchat bulks up location-based ad targeting & launches in-store analytics tool
• 4 concrete ways to use images to build links

Search News From Around The Web: