Ted Ives

Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers.

Google Analytics

How To Drive PPC And SEO Synergy In Large Enterprises

I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and often one can […]

Content Marketing

White Papers: Key To B2B Enterprise SEO Power

Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition. The company's thought leaders, although happy to pontificate, are often afraid of committing to a writing schedule - and the marketer, admittedly, is trying to get others to "squeeze in" content, essentially "off the books". With no reward, why should anyone help with the difficult, thankless work of writing articles? The trick is for the marketer to take advantage of three key tactics...

Apple

Public Relations For SEO: How To Target Journalists

A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged. In the first part of Public Relations For SEO: The Complete Guide, we talked about how to convince journalists that your topic […]

Content Marketing

Public Relations For SEO: The Complete Guide

This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will get much less exposure than one […]

Content Marketing

Public Relations For SEO: How To Pitch Journalists

A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged. In Part 1 and Part 2, we talked about how to convince journalists that your topic is newsworthy,  the basics of […]

PPC

How To Use The Keyword Funnel To Understand Searcher Intent

Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I've developed, which are organized around a "problem/solution" mental model.

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Consider The Ends To Justify The Means In PPC

“En toute chose il faut considérer la fin.” (In everything one must consider the end) –    Jean de La Fontaine, 1668 It seems that every initial conversation with a prospect, or a new client, seems to start out as follows: Me: “What are your business goals?” Client: “I want more {clicks, actions, conversions} at […]

Amazon

What Is A Link Worth? Part 1: Valuing PageRank

This posting is the first in an occasional series that will attempt to quantify the value of links - in this case, by measuring the value of links in terms of other links PageRank (i.e. how many PR4 links is a PR5 link worth). A later posting will cover market pricing of links with statistics from the various paid link markets, and other postings will cover what links are worth in terms of effort and resulting traffic. By the end of this series, a complete model for valuing linking activities and determining their ROI should then be possible.