Ted Ives

Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers.


Are you changing keyword bids too often?

It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid...


Public Relations For SEO: The Complete Guide

This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged...


What Is A Link Worth? Part 1: Valuing PageRank

This posting is the first in an occasional series that will attempt to quantify the value of links - in this case, by measuring the value of links in...