Server-side rendering: What SEOs need to understand
A guide for search marketers on how rendering JavaScript impacts search results.
Topic: Google
Google Search may be showing featured snippets less often
The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results.
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.
A few pointers from the pros during SMX Report; Wednesday’s daily brief
Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.
Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements
The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits
Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief
Plus, how has your martech stack changed with COVID--a survey
The brand name conundrum: to buy or not to buy (your brand name)?
This is a question as old as the business: is there any point in buying one's own brand in Google Ads? Or should I leave that to SEO?
Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences
Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing
Google Search Console adds ‘associations’ so you can link with other Google accounts
These can give you a better and wider view of your data across your various Google services.
Facebook unfriends Australia and Maryland passes ad tax; Monday’s daily brief
Plus, Google's Search Central Live conference is right after SMX Report
Video: Eli Feldblum on the SEO industry maturing through the years
In this three part series, we go way back into the early days of the SEO industry and walk you through how it matured over the years.
Passage based rankings, core web vitals and responsive search ads; Friday’s daily brief
I hope you like SEO rants...
Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and YouTube.
Responsive search ads now the default in Google Ads
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Google updated metric boundaries for core web vitals in Search Console
You may see more green scores in your core web vitals report in Search Console.
6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief
Plus, breaking down President Biden’s social media strategy
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
Google to transition to parallel tracking for Video ads by April 30
Marketers should check with click tracking providers to ensure data continuity.
Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief
Plus, Bing launches misspelling interpreter
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
Google goes dark theme and passage ranking sees the light: Friday’s daily brief
Plus, making the case for more Google Search Console data.
Google My Business adds messaging to desktop interface
Businesses can now message with customers through their web browser, not just the mobile app.
A Google Ads setting allowed advertisers to exclude people of ‘unknown gender’
Employers, landlords and credit providers could keep their ads from showing to people of "unknown gender," enabling discrimination against nonbinary individuals.
Google Image Search update reduces duplicate image results
Google said this launched in November, so it seems Google is November but is just announcing this now.
Google passage ranking now live in US English search results
Google said this can have a 7% impact on search queries - so this might feel like a big update.
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers
Is Google moving toward being search marketing’s point of singularity: Thursday’s daily brief
Plus, we’re looking for speakers for SMX Create
Google Search dark theme mode expands but search ads are hard to distinguish
Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background.
In-SERP lead forms convert Google Ads users without a click-through
Lead form extensions are available for Google advertisers in Search, Video, and Discovery.
Google might have to subsidize journalism, but not like this…; Wednesday’s daily brief
Plus, Microsoft is replacing CPC with eCPC by the end of April.
Google officially displays years in business in local pack
After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation.
Quest for more coverage: Making a case for larger exports from Google Search Console’s Coverage reporting
Google Search Console's Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites.
Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief
Plus, Google News and Discover penalties
Google’s updated phrase match simplifies keywords and worries advertisers
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained
Google publishes new manual actions aimed at Google News and Discover penalties
Google has not yet announced the addition of these new manual actions but they are all visible in the help documents.
Ways You Can Recover From A Google Penalty
Contributed by Scarlett Erin – SEO Expert, Social Media Marketer and Blogger If you have been wondering how you can recover from a Google Penalty then keep reading. When you are struck with a Google penalty, your website’s traffic and earning potential could seriously suffer. Unfortunately, it can be hard to even determine if you […]
Google expands phrase match to include broad match modifier traffic
Broad match modifier will be phased out as part of the change.