The Google product reviews update was a big one; Friday’s daily brief
Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.
Topic: Google
Google Ads to roll out dynamic exclusion lists in coming weeks
Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time and attention ongoing.
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.
Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief
Plus, the business imperative behind inclusion and diversity
Tips from the pros at SMX Create; Wednesday’s daily brief
Plus, competitors and regulators are sounding off on FLoC.
Google Ads rolling out auto-applied recommendations
Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.
Is it time to switch to a new SEO tool?
The biggest factors that influence the decision to purchase a new SEO tool.
Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief
Plus, how inclusion leads to diversity in marketing
Smart bidding updates in Google Ads
When the ad engines change how automation works, an effective toolset can help advertisers minimize the impact.
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’
But ideas differ on how it will affect the day-to-day work for paid search advertisers
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Video: Fay Friedman on duplicate content, featured snippets & people also ask
In part one we spoke about e-commerce SEO vs property management SEO and here is part two.
Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief
Also a bit on Google vs SEOs; the adversarial/evolutionary relationship.
Google Search Console performance report image impression change
Google changed how it counts impressions for image search in the performance reporting, you may notice a drop in impressions.
Google announces product reviews algorithm update
Google has released a new quality algorithm update that promotes outstanding product reviews.
Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief
Plus, Google updates Merchant Center product data specifications
Google updates Merchant Center product data specifications
This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings.
Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
Google Search Console adds regular expression support and more data filtering to Performance reports
More ways to slice and dice your organic search data in Google Search Console.
Google Ads’ continuous audience sharing is now available from sub-accounts
When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager account.
Prabhakar Raghavan, Google’s head of search appoints new leads
Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant.
Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief
Plus, Facebook leaks 500 million users' data
The five critical components of a real-time CX
Make your customer’s dream a reality for your business.
Yelp introduces a searchable Asian-owned business profile attribute
In February, Yelp searches for Asian-owned businesses were up 130% YoY.
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.
What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief
Don't miss the updated information from Google on the core web vitals and page experience update.
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief
Plus, Neeva is in beta testing and Twitter's rumored community page feature.
Google expands its core web vitals and page experience update FAQs
Google explained it "will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar."
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy
The 5 latest Google Ads features and how to make the most of them
A guide to testing the latest Google Ads features and let them work for you.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
Plus, Microsoft proposes feature to submit URLs directly from WordPress
The big Google zero click debate; who is right?; Friday’s daily brief
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls.
Optimize Smart Shopping campaigns: Manage turnover and margin
This method can help you take full advantage of the Google bid simulator.
Microsoft proposes method to automatically submit URLs from WordPress to search engines
Microsoft wants to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines.
Google adds practice problems and math solver structured data and Search Console reports
Online education businesses may want to leverage these new structured data types to get more exposure in Google Search results.
Google Search Console users experience crawl stats report data issue
Between March 10th and March 23rd there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug.
Google announces global launch of property promotion ads for hotels
Property promotion ads help hotels capture demand in users looking online for places to stay