With Google’s exact match change rolled out, here’s what advertisers are seeing
What's the impact so far? Are advertisers rethinking campaign structure and management?
Topic: Google
Google launches portal to help developers build modern web sites
A new Google tool at web.dev measures your site's performance as well as its compliance with standards for progressive web apps, best practices, accessibility and SEO.
SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last chance: Save $450 on a seat at SMX WestNov 12, 2018 by Search Engine Land Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join […]
Google PageSpeed Insights tool gets a major update with more data from Lighthouse
Version 5 is out for Google PageSpeed Insights, and it provides a wealth of information.
SearchCap: Google seller ratings, complex SEO & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows Seller Ratings by country, changes eligibility requirementsNov 9, 2018 by Ginny Marvin Businesses must have 100 reviews per country to be eligible for Seller Rating. Solving complex SEO […]
Google now shows Seller Ratings by country, changes eligibility requirements
Businesses must have 100 reviews per country to be eligible for Seller Rating.
Report: ‘Incentivized reviews’ effective for consumers and brands
While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.
SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing YouTube movie trailer videos in ads on Google.comNov 8, 2018 by Ginny Marvin The videos appear in a carousel ad unit. Google Search Console experiments with domain propertiesNov 8, […]
Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit.
Google Search Console experiments with domain properties
As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking how properties should be organized.
Cortana loses its chief after only 8 months
Microsoft is an AI leader but Cortana lags its rivals in distribution.
Google Ads intros new ad position metrics
Four new metrics provide better indications of where your ads appear on the search results pages.
SearchCap: Go Vote, Bing crawler, Bing Ads targets & Google local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches Performance Targets to track goals across campaign groupsNov 6, 2018 by Ginny Marvin Monitor how campaigns are performing against shared performance targets in the Bing Ads UI. Verdict […]
Verdict is in for CEO involved in forging court order over reputation attack
This case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies.
Google local reviews study shows 74% of businesses have at least one review
Check out this new study on Google local reviews from the BrightLocal team.
Election 2018: Social media trolls, Google touts search, video ads get ugly
Gone are the days when the internet was simply a tool to learn more about candidates and issues.
Google details how to set up lazy loading for best SEO results
SEOs are excited about the new lazy loading documentation from Google.
Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.
SearchCap: Google News update coming, local features & Search Console stats
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Digital work crisis — take the survey…Nov 5, 2018 by Search Engine Land You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey […]
Google tests multifaceted featured snippets in desktop search results
Keep an eye on these featured snippet changes in Google.
Changes coming to Google News to help publishers ‘find their sites’
The company's move comes after months of complaints from publishers, but Google wouldn't say what exactly it was changing.
Google My Business rolls out feature for new businesses, updates local service area settings
Here are two changes that happened in local search over the weekend.
Google Search Console stats show directly in search results for site owners
Google is aiming to drive more awareness about Google Search Console with this new feature.
SearchCap: Google Assistant GMB setting, voice assistance & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The age of voice assistance and a new input paradigmNov 2, 2018 by Eric Enge SMX East’s opening keynote from Google’s Naomi Makofsky outlined how marketers can find opportunities for the […]
Google asks SMBs if they’ll accept calls from Google Assistant
Google is testing business owner interest in receiving calls from an AI robot.
SearchCap: Google SEO feedback, fake local reviews & Google walkout
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google employee walkout followed by call for Google blackout at 11:10 am Pacific timeNov 1, 2018 by Greg Sterling There is a call to users to stop using Google services for […]
Google employee walkout followed by call for Google blackout at 11:10 am Pacific time
There is a call to users to stop using Google services for short period to show support for the walkout.
Google wants to hear from SEOs on the search result listings
Here is how to give Google your two cents on the search result listings.
SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The impact of ‘close variants’ in exact match typesOct 31, 2018 by Frederick Vallaeys A look at 4 ways Google Ads Scripts can help restore control for some advertisers. Bing Ads […]
Google Home Hub: An SEO perspective
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.
Now you can segment Google Ads store visits by ‘new vs. returning’ visitors
Get a better understanding of the types of visitors campaigns are driving in-store.
SearchCap: Bing features, Amazon sponsored ads and link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds election information, redesigns image search, provides NFL answers, and word of the dayOct 30, 2018 by Barry Schwartz Bing highlights some search features that are popular during the upcoming […]
How to boost search rankings using only your internal linking strategy
Three examples of site architecture modifications that offer big SEO gains in digital marketing.
SearchCap: Google home page, hotel redesign and Bing intelligent search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new design for hotel search resultsOct 29, 2018 by Barry Schwartz After months of testing, Google has released a new design for the hotel search results. Google.com mobile home […]
Google launches new design for hotel search results
After months of testing, Google has released a new design for the hotel search results.
Google.com mobile home page no longer just a search box, now shows Google Discover feed
Your mobile Google home page now shows Google Discover by default.
Tips to be more productive in Google Ads, Bing Ads interfaces
Julie Friedman Bacchini and Ted Ives shared their advice at SMX East.
SearchCap: Google Maps follow business, local voice survey & link building tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link building tool roundup: Site crawlersOct 26, 2018 by Julie Joyce Link building is hard work! Here’s how to utilize site crawling tools to make sure your effort pays off. Google […]
Google Maps ‘Follow’ button gives businesses a new way to connect with users
Users can get updates from businesses in the "For You" tab.
Survey: 88 percent seek driving directions after a local voice search
9 out of 10 consumers use a voice assistant on their smartphones; 41 percent say they use it daily.