SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last chance: Save $450 on a seat at SMX WestNov 12, 2018 by Search Engine Land Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Last chance: Save $450 on a seat at SMX West
    Nov 12, 2018 by Search Engine Land

    Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join them January 30-31 in San Jose for: 30+ tactic-rich sessions and inspirational keynotes Networking events where you’ll meet speakers and peers Guaranteed white-hat tactics from trusted practitioners Top-shelf amenities that make attending productive and convenient, including hot meals, WiFi, and […]

  • When exact match isn’t exact anymore: A script to regain control
    Nov 12, 2018 by Daniel Gilbert

    Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they appear.

  • Google PageSpeed Insights tool gets a major update with more data from Lighthouse
    Nov 12, 2018 by Barry Schwartz

    Version 5 is out for Google PageSpeed Insights, and it provides a wealth of information.

  • 3 signs it’s time to make the switch to account-based analytics
    Nov 12, 2018 by Sponsored Content: Terminus

    If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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