Fans watching the final few moments of the Super Bowl last weekend set a new record for Tweets-per-second (TPS) for a sporting event: 4,064 Tweets were sent at 10:07:16 p.m. EST, according to Twitter. The previous TPS record, of 3,283, was set during Japan’s 3-1 win over Denmark during the World Cup soccer tournament last […]
Every year, advertisers pay millions to air commercials during the Super Bowl. (The price this year is around three million dollars for a thirty second slot.) Advertisers are looking not only for conversions (sure, Hyundia would love for you to run out and buy that new Elantra tomorrow) but also heightened awareness and engagement. The […]
It’s all starting to come together. Yesterday Google announced that it was adding check-ins (and loyalty categories) to Latitude. It also announced the global expansion of HotPot, its recommendations tool. Google Places apps for both iPhone and Android allow people to rate and review businesses (HotPot’s objective). And on Places Pages, in Android, you can […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Homepage Gets More Modular, Customizable Google has redesigned the homepage for its AdWords advertiser interface in an effort to bring more relevant, customized information up front for marketers. The main […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name Here at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, […]
Google has acquired fflick, according to TechCrunch. The price is reportedly $10 million. Is it a talent acquisition, a tool acquisition or both? It’s both. Using Twitter, the fflick service analyzes and organizes comments about movies: overall, most recent, positive, what your friends have said and so on. This is a very interesting service and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google Favoritism In Search Results, Eric Schmidt Steps Down & More The idea that Google might be favoring its own properties and content in search results was a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Preview Tool Gets Mobile-Focused Facelift Ever wonder how your AdWords ads look on different devices in different places? Google has added some features to its AdWords Preview tool in an […]
Google has confirmed that it is preparing a service called “Google Offers,” designed to compete with the popular social buying site Groupon. Google has told Search Engine Land: Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knol Still Alive & Fixed, But Questions Linger About Its Future Google has fixed a bug that temporarily made Knol look like a ghost town this week. And, without exactly […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Plea To Make Your Links More User Friendly Have you noticed that it’s harder to find critical contact information these days? If you have a question about an online order, […]
Last week I wrote briefly about Google’s John Hanke’s move into a new role, based on a Forbes interview with him. Yesterday I got to speak directly with Hanke about his “new gig,” as they say. The former CEO of Keyhole came to lead the “geo team” (Maps, Earth) at Google after Keyhole was acquired […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Improves, Expands Information For Businesses Foursquare is going after local businesses and major brands with an improved and expanded content section that explains how they can take advantage of Foursquare’s […]
Last year at a conference in London I was told by someone that Google Maps’ John Hanke was changing roles and that Marissa Mayer had taken over Local. The latter was obviously proven out by very public announcements. An article in Forbes now confirms Hanke’s role as the head of a new Google “entrepreneurial lab” […]
You’ve had a week to put 2010 in the past and start unpacking 2011. If you’re the type to do so, you’ve probably already made your own marketing resolutions for the new year, or thought about the trends and predictions that might make a difference as the year goes along. You have? Good. So has […]
Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight (source: CDC). After receiving the barrage of emails from brands this holiday season, some who I have done business with before and some I have not, I started to wonder: […]
Last year, I created my first annual Social Media New Year’s Resolutions and am following it up, 2011 style! This list is meant to be a list of goals to accompany your social media plan – not serve as a standalone social media blueprint. Remember that there is no end-all-be-all social strategy for all companies, […]
MediaBistro interviewed Marissa Mayer about her new role at Google and several related issues. Mayer says she’s “no longer working on search.” She’s now got responsibility for a collection of things associated with Google Maps and local products and some of the company’s mobile products. Mayer again mentions development of “contextual discovery” as one of […]
The news broke yesterday that Facebook was getting a whopping $500 million from Goldman Sachs and existing investor Digital Sky Technologies at a valuation of $50 billion. None of this has been confirmed by the company but it’s being very widely reported. Apparently the Goldman investment will enable the company’s most wealthy clients to “get […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Every Search Marketer Needs To Know About Web Security All too often web site security is somebody else’s problem. It shouldn’t be. If you work on websites, you should know […]
Local advertising provider Yext has spearheaded the launch of a Google-like “tags” product that receives distribution across a vast array of local sites including Yelp, Yahoo, Mapquest, Superpages, Topix, Patch, Citysearch and others. It’s being characterized as an “anti-Google alliance.” That’s not exactly correct. As a practical matter it gives advertisers a way to run […]
Google’s Marissa Mayer is profiled in a Q&A interview in Newsweek. It’s both about her past and about women in technology — why there are so few of them in Silicon Valley engineering roles. Mayer says she never really encountered any obstacles as a female computer science/math student at Stanford. She also discusses Google’s early […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Writing HTML Title Tags For Humans, Google & Bing I generally enjoy John Gruber’s writings, but today he’s dishing out SEO advice about HTML title tags. Some of it is bad […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social Signals What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Q&A: Google’s Sengupta On The Chrome OS Cr-48 Laptop Yesterday, after writing my review of the Google Chrome OS Cr-48 notebook, I had a chance to catch up with Google product […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First Day Review: The Google Chrome OS Cr-48 Notebook My Google Chrome CR-48 Notebook has just arrived. For my first day with it, I decided a good torture test would be […]
Yahoo is making a big push today for its new local search (edit: see below) interface, which offers a somewhat dramatic change both in the content it includes and how it’s presented. Greg Sterling actually covered most of this a couple weeks ago here on SEL, but here’s a quick recap: The new desktop beta […]
In case you hadn’t noticed Google is focusing more and more of its energy and resources on local. Let me count the ways: Marissa Mayer’s move to local, Google Place Search, Google Places upgrades, Google Maps for Mobile and Navigation, Google local product search, Google expandable map ads, Click2Call ads, Call Tracking, Google AdWords location […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DecorMyEyes Merchant Vitaly Borker Arrested After NYT Piece On Google Rankings Just over a week ago, the New York Times introduced the world to Vitaly Borker, who boasted of being abusive […]
Groupon has apparently rejected the $5 billion-plus takeover bid by Google, electing to remain independent and probably go public later. AllThingsD is independently reporting that Groupon’s revenues are actually closer to $2 billion than the $500 million previously estimated. I was told several months ago by Groupon President Rob Solomon that the company was on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Improves Copyright Protection Anyone who has found that their content has been stolen (or scraped) online faces the decision of either letting it go (and using best practices that help […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Now Likely Using Online Merchant Reviews As Ranking Signal Earlier this week, the New York Times spotlighted how a merchant with bad reviews nonetheless was ranked well in Google. Today, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Gets New ‘Click Type’ Report If you take advantage of some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, there’s a new report in your […]
Google is sitting on more than $30 billion in cash so maybe $5 billion isn’t so much in that context. But it seems crazy (capital C) to me for Google to pay that kind of premium for the company — making it by far the largest acquisition in Google’s long history of acquisitions — despite […]
Whew. The rumors of a Google-Groupon deal are getting hotter. Yesterday, there was a report the deal was done for $2 billion. Today, there are two reports that negotiations continue with a price of $5 to $6 billion being discussed. Back on November 19, the first report of a Google-Groupon deal came out from Kara […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story The New York Times has a great, detailed story out today about a merchant with an unusual marketing […]
Over the past week, there has been many rumors that Google would be making a buy-out offer to Groupon, the popular local deals site. Those rumors have heated up this morning, with Vator.tv reporting the deal has closed, with Google buying Groupon for $2.5 billion. Google or Groupon has yet to confirm the deal but […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Agency Service Model This week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. […]
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping […]