SearchCap: The Day In Search, January 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Plea To Make Your Links More User Friendly Have you noticed that it’s harder to find critical contact information these days? If you have a question about an online order, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- A Plea To Make Your Links More User Friendly
Have you noticed that it’s harder to find critical contact information these days? If you have a question about an online order, finding a phone number so that you can speak to an actual person is a nightmare at times. Some sites are automatically setting ridiculous default options for you (yay spammy and for-sale email […]
- Bing Terminates Relationship With Publisher Doing Tricky Home Page Switch
Is Facebook’s third largest advertiser really a site that tries to trick people into switching to Bing? Apparently not. Still, Bing’s not happy with the tactics and is ending its relationship with the publisher. The site, Make-My-Baby.com, now appears to have gone down. But earlier today, it was suggesting that people needed a plug-in to […]
- European Google Antitrust Questionnaire Revealed
Last week we reported on two extensive questionnaires being used by the European Commission to gather factual information as part of its antitrust inquiry against Google. Agencies, advertisers, ad networks and publishers are being solicited for their input through these documents. We obtained a copy of what appears to be the shorter questionnaire. In it […]
- Unfortunately, There Is No Manual For Multinational SEO
That was the response I gave a few hours ago to a packed room of attendees in a full day workshop on Search Marketing here in Delhi India. During the afternoon workshop that was more of an open Q&A site clinic format, the majority of the questions were about multinational SEO. While I was able […]
- Gazopa Adds Stock Photos To Image Search Engine
Gazopa recently added stock photos to its image search engine. That isn’t exactly huge news in and of itself, but the interesting thing about Gazopa is the multiple ways you can search for images. The company has added a “stock photo” tab on its search results page, so a keyword search for office furniture and […]
- Google Says “Ciao” To Antitrust Claim In Italy
Each day seems to bring new twists and turns in Europe in the unfolding saga of the many investigations against Google going on there. Yesterday, in a bit of good news for Mountain View, the Italian Competition Authority ended an antitrust investigation into Google News. The investigation was initiated in 2009 after complaints by Italian […]
- 5 Questions To Ask Before Jumping Into Quora
In my last post, I suggested that Groupon would be 2011′s Twitter, by which I meant that it would start attracting more and more media attention, as well as big brand dollars. And I stand by that. However, if you’re a frequent reader of Techcrunch or many of the other big tech-blogs, particularly those based […]
- Research: Optimism Fueled SEM Growth in Q4, But ROI Lagged
Spending on search engine marketing (SEM) grew 23% year-over-year in the fourth quarter of 2010, signaling optimism both from marketers and consumers, according to the latest report from Efficient Frontier, a search marketing agency that manages more than $1 billion in annual spend for its clients. The company attributed the strong growth to increases in […]
Search News From Around The Web:
Applications & Portal Features
- Hi, Google. My name is Johnny., Project blog for Johnny Chung Lee
- Perfect Market, news ad firm, lands $9 million in funding round led by Comcast, Los Angeles Times
Local, Maps & Mobile
- Google Looking to Hire a Tech Account Manager with NFC experience, androidcommunity.com
- Google Places to Rollout Repair Option for Merged Listings, Mike Blumenthal
- Can sexy linkbait blog titles backfire?, SEO Copywriting
- How to Get Links from Journalists, Search Engine Watch
Paid Search & Contextual
- Contextual targeting just got easier for your display campaigns, AdWords Agency Blog
- Exclusive: Ad Tech Startups Banding Together To Take On Google And Microsoft, TechCrunch
- Three steps to getting paid on time, Inside AdSense
- Bing Soon To Power Yahoo UK Search Results?, Search Engine Roundtable
- Search Engine Connects You to Your Canadian Roots, thenextweb.com
- Web Search: How much are real time search queries worth?, jimjansen.blogspot.com
- Poll: How Much Does SEO Cost To Learn?, Search Engine Roundtable
- Search Geeks Speak; feat. Danny Sullivan, seotrainingdojo.com
- SearchFest 2011 Interview: Mike Blumenthal, Search Engine People
SEO & SEM
- 18 Ways to Measure a Search Engine Optimization Campaign, KoMarketing Associates
- AdWords Features From 2010 You Should Be Using In 2011, periscopix.co.uk
- Does indexing a mobile website create a duplicate content issues?, YouTube Blog
- Getting a grip on social signals in search, searchnewscentral.com
- Google Drops "Search Within Results" Link, Search Engine Roundtable
- How to Do SEO for Sites and Products with No Search Demand, SEOmoz
- Improvements to Permissions for Address and Mobile Number, Facebook Developers
Video, Music & Image Search
- Ultimate Guide to YouTube Success, Web Analytics World Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Almost 2 years with Bing – Brett Tabke's notes on using Bing for the past 2 years. What he likes, what he doesn't, and how it compares to Google.
- Bing Terminates Relationship With Publisher Doing Tricky Home Page Switch – Is Facebook’s third largest advertiser really a site that tries to trick people into switching to Bing? At least no longer, reveals Danny Sullivan in a follow-up to the story brought up by Matt Cutts and RWW.
- SearchFest 2011 Interview: Mike Blumenthal – Where Mike talks in great depth about many aspects of local search.
- LinkedIn #PPC Personas: Targeting B2B Buyers – A really excellent overview of the features and segmentation available with LinkedIn's upgraded PPC platform.
- Getting a grip on social signals in search – G'day peeps… part of me new years reso was to start adding stuff here while collecting newsletter goodies. First of many. Happy New Year. Oh description, uhm… just a geeks guide to dealing with the hyperbole that often surrounds search and social. WORD!
- What you can do with the Tilde (~) search operator in Real Time Search – There are millions of people tweeting content continuously, telling what interests them at the moment. Rishi Lakhani recommends: Crafting propaganda for tweets based on research of realtime results pulled with the tilde operator gives be the biggest variety of words to use, rather than organic results that consider all the outdated content out there, too.
- What Your Website's Error Page Reveals About Your Company – How are you supporting your web visitors when they encounter an error? Do you make them feel like it's their fault they're at the wrong place?