SearchCap: The Day In Search, November 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them
Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping marketers prepare to maximize their 2010 holiday season mobile results. I’ve covered mobile landing page optimization tactics, and how to calculate mobile’s business impact across marketing channels. With that foundation behind us, and Black Friday now just […]
- Report: Google May Buy Groupon
Kara Swisher reports Google is looking at Groupon as a possible acquisition. She said she has “multiple sources” close to the deal that say Google is very interesting in making a bid on Groupon. Google did not confirm the rumors but did reply to Kara’s press request in Google fashion: Per usual, we don’t comment […]
- New Wave Of Paid Search Tools Coming: Q&A With BoostCTR’s David Greenbaum
Astoundingly, eMarketer projects U.S. online search spending to reach over twelve billion dollars this year which is almost half of all advertising dollars spent online (most of that is in paid search). So forget the advancements made in mobile, social, email, and display! In 2011 and beyond, search marketers will surely be able to continue […]
- Vons Loyalty Card + Foursquare Check-Ins = Pepsico Rewards
Been checking in to the gym on Foursquare? That activity could earn you a free SoBe Lifewater, the next time you swipe your loyalty card at a Vons grocery store. The chain has partnered with Foursquare so that check-in activity generates rewards, provided by Pepsico. Linking Your Accounts Vons is a supermarket chain that’s big […]
- Growth In High Gear: Google Hiring, Building Like Crazy
Against the backdrop of continuing gains in market share and revenue growth, which could see Google make $30 billion this year, the company is adding employees and physical space at a perhaps unprecedented rate. Reuters reports that Google has more than 2,000 open positions around the world. The world’s largest Internet search engine, whose finance […]
- The Twitter Alphabet: From A Googler To Jay-Z, Recommended Users From A-Z
Twitter is rolling out a directory to share suggestions for new users to follow, but it’s not a traditional A-to-Z directory of user listings. There is, however, a prominent search box atop the who-to-follow directory, and … just our luck … it accepts single-character searches. An alphabetical user directory wouldn’t really tell us anything, would […]
- Twitter Launches A “Who To Follow” People Directory
The next time you login to Twitter.com, you might see a new tab at the top of the page called “Directory” or “People” or “Who to Follow.” Different names for Twitter’s latest tool for helping users find new accounts to follow. And it’s their best attempt yet at facilitating user connections. Here’s a screenshot of […]
- Bing Maps Overhauls Interface, Exposes Map Apps To All
Bing has announced a series of updates to the Bing Maps interface, including a very welcome move to make its collection of Map Apps easier to find. Map Apps is a growing collection of tools that expand the capabilities of Bing Maps; some — like the Taxi Fare Calculator and Parking Finder — are extremely […]
- Google’s Search Share Continues To Inch Higher, comScore Says
Google inched slightly higher in search engine market share during October, according to the latest monthly report from comScore. The October report is the second one since comScore began separating out what it calls “explicit core search,” a measurement that takes into account the automatic display of search results in Google Instant Search. ComScore gives […]
Search News From Around The Web:
Business Issues
- A Look Back at Yahoo!’s 2010 Search Innovation, Yodel Anecdotal
- Google’s Arora On The World Of Tomorrow: Facebook And Google Won’t Dominate, paidContent.org
- A New Fund Helps Facebook Employees Exercise Stock Options, Wall Street Journal
- Carol Bartz at Web 2: Yahoo! In The Midst of Transition, John Battelle’s Searchblog
- Google scrutiny to come to Washington with Blumenthal, The Hill’s Hillicon Valley
- Mark Zuckerberg at Web 2 – A Maturing CEO, John Battelle’s Searchblog
- Paychecks: Google’s Great but Facebook’s Fantastic, thenextweb.com
- PriceGrabber President Resigns, comparisonengines.com
- The Final Web 2 Conversation: Evan Williams, John Battelle’s Searchblog
- Wanted: more than 2,000, in Google hiring spree, Reuters
- Web 2 Conversation: Eric Schmidt, John Battelle’s Searchblog
- What might be on Google’s holiday shopping list?, news.cnet.com
Link Building
- 31 New Link Building Resources: Roundup for 11/5-11/18, ontolo.com
- 4 Link Building Success Stories, Vertical Measures
Local, Maps & Mobile
- Google’s own office blurred out on Street View, CNET News
- Oodle Buys Grouply: Moving the Social Graph Beyond (Just) Friends, networkedblogs.com
Paid Search & Contextual
- Delivering Converting UK Customers, Right to Your Door, Microsoft Advertising Blog
Searching
- Build and Manage Custom Google Search Engines with this Cool FireFox Addon, Search Engine Journal
- Could A New Technique Change How Search Engines Work?, Search Engine Watch Blog
- Google Now Powering Yahoo Japan For Some?, Search Engine Roundtable
SEM Industry
- Video Recap of Weekly Search Buzz :: November 19, 2010, Search Engine Roundtable
SEO & SEM
- 5 Reasons NOT to Delete Negative Reviews, outspokenmedia.com
- Bing Search Update: November 2010, Search Engine Roundtable
- Building a Monthly SEO Action Plan! – Whiteboard Friday, SEOmoz
- Google Instant Previews: The First Things You Need To Know, [meta]marketer
- Rejected By Google News? When Do You Apply Again?, Search Engine Roundtable
- Should You Buy An Exact Match Domain Name?, SEO Book
- Will Exact Domains Always Rank Well in Google? Some Will, Search Engine Roundtable
Social Media
- Chinese woman jailed over Twitter post, BBC News
- LinkedIn DirectAds, SEM Geek
- Should you trust Facebook with your email?, Reuters
Video, Music & Image Search
- Amazon.com Adds New Visual Search Capability To Its Online Shoe Stores, TechCrunch
- Happy Birthday Automatic Captions! Celebrate with more videos and higher quality, youtube-global.blogspot.com
- Yahoo! Connected TV store will let developers start charging for apps in March 2011, Engadget
Web Analytics
- How To Stop Google Preview From Being Counted In SiteCatalyst, Web Analytics Land
- Scribd Stats: A ‘Google Analytics For Documents’, TechCrunch
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- SEO Advice for Bootstrapped Startups – SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. If your new product can rank for terms that potential customers are searching for, it can allow you to turn your startup into a success and can send you traffic that you may not be able to justify using AdWords for. Having said all of that though, the most important piece of advice for a bootstrapped startup (or any startup) is, sadly, this: Do not rely on SEO to market your product!
- Deals.com and MyType Profile Coupon Lovers & Avoiders [STUDY] – Having surveyed over 8,500 consumers on questions related to online coupon use, Deals.com together with MyType have released a very interesting study profiling the demographics and psycho-graphics of both coupon "lovers" and coupon "avoiders." One of the more surprising findings was that six-figure earners are actually twice as likely to actively seek and use online coupons than consumers with a lower income. Read more (including the actual profiles of coupon "lovers" and "avoiders") in my post…
- Usability. It’s Not Just for Hippies. – The next time you’re in a rush to push out that website: Just remember, one wrong design mis-step can really cost you ($12m). Asking users for feedback, can save more than just a few dollars.
- Real Life Link Building: Leveraging Real Relationships – Great, in-depth post that drives home the concept "link building IS relationship building."
- Google Launches New Fashion Site, NoIndexes Entire Domain – Perhaps Google is human after all? Despite a major PR blitz in the run up to the launch of their new fashion retail site, they have made a schoolboy error by excluding all robots from indexing their website.
- Comparing SEO & Social Media as Marketing Channels – One more piece on the SEO vs. Social Media that we've been featuring here, and others have been discussing elsewhere. Rand Fishkin weighs in with some data from SEOmoz's website and some recent studies, too.
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