Google partners with Roblox on video ads
The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.
Topic: In-game advertising
AdMob policy update: Indirect monetary items can now be offered as rewards
Marketers can now implement incentives like discounts, loyalty points, and complimentary shipping in their ad units to improve engagement.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
Delivering rich and personalized customer experiences within the media ecosystem
Unravel complexity to unleash and deliver personalized experiences.
SearchCap: The Day In Search, March 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10 and Save The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. […]
Google AdSense For Games Beta
Google has announced the beta launch of Google AdSense for Games. Basically, with the acquisition of AdScape, Google is now able to place ads within online games. The ad formats include video ads, image ads, or text ads. How do you sign up for the beta? You need to complete this form and the requirements […]
Microsoft Scores Video Game Ad Deal With EA
Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a video game ad deal with Electronic Arts. Microsoft will feed EA’s games, such as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van Arsdale, chief executive of Massive, a game ad company Microsoft bought last year, said, “The real issue […]
Google Game Ads Patent Sets Off Privacy Debate
Google may use games to analyse net users from The Guardian reports that Google is considering the idea of using gaming behavior to display targeted ads to that user. Privacy advocates are already voicing their distaste for the idea of gleaning information on users based on their gaming behaviors. To me, this is just like […]
GOOG Acquisitions: Trendalyzer & Adscape Media
A quick heads-up on two new Google acquisitions. First, Google has announced the purchase of Gapminder’s Trendalyzer software. Second, it confirms the purchase of Adscape Media, an in-game advertising company, following rumors of a buy last month.
Google Buys Adscape For $23 Million
Red Herring reports Google has bought Adscape Media for $23 million. As suspected, Google wants to begin venturing into placing ads within video games and the like. So when will we see Google ads while playing Madden on your PS3? No one knows for sure, as both sides declined to give any comments at the […]
Google Seeking To Place Ads In Video Games; In Talks To Buy Adscape Media
Google’s Next Ad Frontier May Be Inside Videogames at the Wall Street Journal shows reports that Google is in talks with Adscape Media, an in-game advertising company. This shows that Google is interested in placing ads within video games such as PlayStation, Xbox, Nintendo and other game console units. Since most of the new game […]