Topic: Internet

Numbers Show Search Has Changed, But Not How You’d Think

If you want to get a snapshot of a specific era in American society, I’d suggest the Yellow Pages industry is a good place to take that picture. The companies and headings listed can provide a footprint in time for people’s needs and interests of the day. In the 130-year history of the Yellow Pages, […]

Are Our Brains Becoming “Googlized?”

Are our brains being rewired by using the Internet? The evidence tends to be pointing that way. As somebody interested in how the mind works, I read with interest the results of a recent study at UCLA that used the sexiest research tool around today, fMRI scanning. fMRI allows researchers to see which parts of […]

PPC

Internet Ads Grow; Google Sees Slight Decline

IDC reports that overall Internet advertising has grown 27% year over year to $25.5 billion in 2007. The fourth quarter of 2007 grew about 28% over the fourth quarter in 2006 to $7.3 billion. Google saw a dip in its share of the US market for the first time in two years, dropping 0.5 percentage […]

SEO

Microhoo: Divining The Probabilities

Yahoo’s board has officially rejected Microsoft’s bid for the company, but that’s likely just a gambit to either pressure Microsoft to sweeten its bid or stall for time while Yahoo explores other alternatives. What’s the likelihood of Microsoft actually succeeding in its takeover attempt? There are many possible scenarios. Will Microsoft have to increase its […]

Isabel Aguilera, CEO of Google Spain & Portugal, Leaving

Isabel Aguilera abandona la dirección de Google España y Portugal from ElPasis.com reports Google Spain and Portugal’s CEO, Isabel Aguilera, is leaving her position at Google as of January 15th. She became Google Spain’s CEO on March 1, 2006. A translated version of the article has Google’s regional director Southern Europe, Mr. Carduner, saying: Elizabeth […]

SEO

The Mobile Internet: Still Years Away?

The New York Times ran a kind of overview article this weekend about the mobile Web and the fact that it may still be far off as a practical matter. The article talks about different efforts, from the iPhone to Yahoo Go and recent Microsoft spin-off Zumobi, that are trying to make “surfing the mobile […]

Online Advertising Continues To Grow: Q3 Worth $5.2 Billion

Online ad revenues recorded 25 percent year-over-year growth for a $5.2 billion dollar performance in the third quarter, according to the IAB. Growth from last quarter was a less impressive 3 percent, however. The Internet is on pace to break $20 billion in ad revenues this year, compared with $16.9 billion for 2006. The first […]

SEO

Search And Online As Influential As TV On Moviegoers

In another piece of research that validates the influence of the Internet on offline consumer behavior, MediaPost writes about a Google-Nielsen study of the behavior of 2,000 summer film goers in the U.S. and the Internet’s impact on their decision-making. According to the survey, exposure to promotion on TV remained (by 2 percent) slightly more […]

Ad Share Shifting To Internet

Henry Blodget’s Silicon Alley Insider has some interesting data and analysis (Q2 2006 vs. 2007) that shows how Internet media are gaining at the expense of traditional media: TV, newspapers and radio in particular. Among traditional media, only outdoor grew in Q2. Everyone knows this intuitively and anecdotally but Blogdet breaks out some numbers. In […]

YouTube Democratic Presidential Debate Airs On CNN

It’s quite clear that then Internet and now online video have changed political marketing. Whether they have changed the nature of political discourse is another thing entirely. Indeed, people will be discussing whether last night’s YouTube-CNN Democratic presidential debate was a watershed moment for American politics or simply a novel mechanism to deliver questions “from […]

Google Anonymizing Search Records To Protect Privacy

Google has announced that it will now anonymize the server log data that it collects after 18 to 24 months, as a way to better protect the privacy of its users. Until now, Google has retained server log data in its original form indefinitely, which made it possible for anyone with access to those logs […]