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SearchCap: The Day In Search, October 7, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East ‘08 Day Two Live Coverage Below is live coverage from day two of the 2008 Search Marketing Expo East conference. Enhanced Listings, Search Engine Roundtable YouTube Now Monetized With […]

Barry Schwartz on October 7, 2008 at 8:05 pm | Reading time: 6 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

SMX East ‘08 Day Two Live Coverage
Below is live coverage from day two of the 2008 Search Marketing Expo East conference. Enhanced Listings, Search Engine Roundtable
YouTube Now Monetized With Affiliate Links To Amazon & iTunes
The Google Blog and the
How Social Media is Invading Traditional Media
Over the last few years we have seen a real explosion of social media sites and services, influencing the way we network, read, and search the web. With sites like Reddit, Facebook, Twitter, StumbleUpon, and Delicious, social media is here and it is here to stay. The success of social media really shouldn’t a mystery as […]
Search Illustrated: Article Optimization
The strategy behind the addition of articles to a website is typically two fold: provide insightful information for current / potential clients and create valuable content for search engines. This week’s infographic illustrates some simple tips for making certain your articles have the best potential for being found both by readers and search […]
Facebook Adds Microsoft Live Search
Extending a partnership that dates back to 2006, Facebook today added Microsoft’s Live Search to its offerings, giving users in the U.S. a way to search the web without leaving Facebook.com. An announcement on the Live Search Blog also says Microsoft adCenter will display paid search ads next to those web search results. Microsoft has […]
SearchBiz: Google Talks About Yahoo Ad Deal; Open Source Community Upset With Google; Has Microsoft Lost It?; Vakili Leaves Yahoo
Google’s paid search chief, Tim Armstrong, talked about the company’s Yahoo ad deal today during a keynote interview with Danny Sullivan at SMX East. The deal — which was originally set to begin this coming Saturday — has been postponed (voluntarily) to give the U.S. government time to review it. Wired.com’s Epicenter blog covered today’s […]
Defending Brands from Squatters, Plagiarizers and Devious Domainers
An interesting byproduct of the improvements that the search engines have made in cleaning out spam from their indexes is that the spammers had to go and find something else to do. Many of the global marketers that we work with at Agency.com are constantly barraged by people all over the world looking to […]
Search in Uncertain Times
Successful paid search marketing is an ever-moving target: bid prices and placements are constantly changing, auction rules shift from one day to the next, and your keyword mix is constantly in flux due to seasonality, new promotions, and changing campaign needs. It’s no wonder your search engine marketing ROI also fluctuates with all this confusion. […]
Small Business Alert: Claim Your Google Local Business Listing Before Someone Else Does!
Imagine going to the Post Office to check your post office box to discover that all of your mail and receipts for the past few weeks had been forwarded to an unknown party. The Post Office informed you that there was no chance of getting your receipts back and if you wanted to start receiving […]
Google Webmaster Central Hosting “Link Week”
This week at the Google Webmaster Central blog, Google has a series of blog posts all about links. The first two blog posts are live and are named:

Links information straight from the source Importance of link architecture

Google explains that they will be writing about three main topics this week. (1) Internal links, the links that you […]
Report: AOL-Yahoo Merger Talks Get Serious
Against the backdrop of economic meltdown Yahoo and AOL are reportedly continuing their merger talks in earnest. We wrote about the potential combination several times during the initial wave of MicroHoo negotiations, when Yahoo approached TimeWarner as an alternative to Microsoft, and more recently again. Based on back and forth discussions with both Yahoo and […]