This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
Topic: Italians
Budget Flexibility: Accounting For Regional Differences In AdWords
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how online consumers search and convert. How you approach the issue […]
Google Must Censor Google Instant In Italy For Derogatory Suggestions
ZDNet UK reports the Court of Milan has ruled that Google has to filter the auto-completions that Google Instant provides in Italy. The issue is that someone was searching for a particular name and Google offered search completions for the name with con man or fraud. The individual sued forcing Google to filter out those […]
Microsoft Comes Out Of Shadows With EU Antitrust Complaint Against Google
In the past Microsoft has been accused of orchestrating third party legal complaints against Google like some behind-the-scenes Cardinal Richelieu or puppet master. But now Redmond has come out of the shadows and joined the list of companies that have filed formal complaints against Google in Europe. “Microsoft is filing a formal complaint with the […]
SearchCap: The Day In Search, March 24, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo And you thought Google favored its own properties? Check this out: In Yahoo’s new Search Direct feature, 21 of the […]
Italians Issue Another Dubious Anti-Search Decision
Earlier this year the Italian Communications Authority decided that YouTube was effectively a TV broadcaster and imposed the same rules and restrictions that apply to TV in Italy — and potential penalties for their violation — on Google. It said that Google is now legally responsible for any content appearing on YouTube. Now an Italian […]
5 New Years Resolutions For Those Who Want To Do Business In Europe
There are many resolutions, eat less, stop smoking, win the lottery, you name it. All over the world most new years resolutions are the same, or at least similar. Most posts you read are from writers writing about their own new years resolutions. For 2011, I would like to give you some resolutions. I’ve written […]
Forget Domains & Hosting: International Web Content Management Is King!
Is your international search marketing suffering from content avoidance syndrome? Are domains and hosting top of the list with a little dabbling in managing duplication? It's not too late - if you've recognized the problem you're halfway to solving it and focusing more on content investment!
SearchCap: The Day In Search, December 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Group Your Keywords; Plus: Q&A With WordStream’s Larry Kim Organizing your paid search keywords into the right ad groups can be a difficult task for even the best search […]
Google Battles French, Italians In Court, Loses Copyright Case
Google will probably be fighting legal battles in European courts and appearing before EU regulators for some time to come. For the time being Google has lost (at least for now) a copyright case in France arising from book scanning. According to Reuters: The court found against Google after the La Martiniere group, which controls […]