Why people hate the Google Analytics 4 user interface
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.
Topic: Janet Driscoll Miller
SearchCap: Google simplifies targeting controls, Google headed back to China & more stories not about Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’ Aug 2, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the […]
SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 1,000 ways to redirectApr 13, 2017 by Patrick Stox What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip […]
SearchCap: Google Home integration, AdWords local extensions & PageRank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an adMar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of Google’s home assistant product. […]
SearchCap: Cutts resigns, DuckDuckGo surges & click-through rates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from Google Jan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with […]
SearchCap: Bing black friday deals, robots & ad customizers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fun with robots.txtNov 23, 2016 by Patrick Stox Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative […]
SearchCap: Bing Counts Yahoo Clicks, Personal Ads & SEO Contracts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo […]
SMX Advanced 2013 – Authorship: The Deep Dive
Authorship: The Deep Dive Presentations from SMX Advanced, June 2013 Just how important is “AuthorRank” to organic ranking? How important is it likely to become? Our experts will provide the answers, and dig into the technical implementation of how search engines are using authorship to trigger author headshots and related rich snippets in search results. […]
Google Authorship Beyond Webpages
In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files appear to infer authorship similar to PDFs and webpages, looking for […]
SMX West 2012: SEO For Google+ & Google Search
Presentations from SMX West, March 2012 It hasn’t even been a year since Google launched Google+ and associated +1 buttons, but they’re already having a dramatic impact on Google’s search listings. Google’s new social network affects search rankings as well as how listings appear. In this session, the latest knowledge and tips on how you […]
SMX East 2011: Schema.org, Rel=Author & Meta Tagging For 2012
Schema.org, Rel=Author & Meta Tagging For 2012 Presentations from SMX East – NYC, NY, September 2011 The search engines have been kind to SEOs recently, adding a number of new tools that when used properly promise to improve visibility and rankings for certain types of content. Schema.org, a joint alliance between Google, Microsoft, and Yahoo […]
SMX East 2010 Slide Video: Tapping Into Google’s Love Of Freshness
Tapping Into Google’s Love Of Freshness Presentations from SMX East, October 2010 Traditional SEO lore has it that high-ranking content typically resides on well-aged sites, changing little over time, exuding authority. While mostly true, the advent of the social web, quickly changing trends and Google Instant has changed the rules for many sites, with search […]