SearchCap: Google simplifies targeting controls, Google headed back to China & more stories not about Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’
  Aug 2, 2018 by Digital Marketing Depot
  While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.
• Google is deprecating adsenseformobileapps.com to exclude apps from Google Display campaigns
  Aug 2, 2018 by Ginny Marvin
  It will not be possible to keep mobile Display ads from showing on apps. There are fine tuning options to control what kinds of apps ads show in.
• Do you have a leaky lead generation funnel?
  Aug 2, 2018 by Janet Driscoll Miller
  Want your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and avoid lost lead and SEO opportunities.
• Report: Google plans to re-enter China with government-approved search app
  Aug 2, 2018 by Greg Sterling
  Company reportedly has been meeting with officials and developing prototype search apps that comply with Chinese censorship demands.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Square opens platform to third-party developers to create new payment experiences
  Aug 2, 2018 by Greg Sterling
  The tools enable the company to expand into new verticals and move further into e-commerce.
• Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
  Aug 2, 2018 by Barry Levine
  The new integration brings the technology giant’s voice agents and real-time agent support to a major contact center provider.
• SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace
  Aug 2, 2018 by Barry Levine
  The newly issued standards specify identifiers within the audio track of any video program or ad, whether shown on TV, OTT or online.
• New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
  Aug 2, 2018 by Robin Kurzer
  Extreme Reach’s video benchmark report also shows that viewability rates continue to rise.
• Facebook launches playable ads, tests retention optimization for app advertising
  Aug 2, 2018 by Ginny Marvin
  App marketers will also soon have the option of using minimum ROAS bidding.
• Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
  Aug 1, 2018 by Amy Gesenhues
  The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app.
• Send your hybrid marketers to MarTech to stay on the cutting edge
  Aug 1, 2018 by Marketing Land
  Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and connect with others.
• Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position
  Aug 1, 2018 by Greg Sterling
  Company is regarded by some as an agent of the Chinese government.

Search News From Around The Web:

• 3 Strategies to Align PPC Campaigns to Sales Funnel Stages, Acquisio
• Does AOL Add Value to Your Bing PPC Account?, PPC Hero
• How to make the most of Google Shopping’s reduced CPCs, Econsultancy
• SERP Tracking: Keyword Tracking in 2018 –, Raven Tools
• The 5 Best Hacker Movies of All Time, Elephate