This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
Topic: Jerry Yang
This day in search marketing history: February 26
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
This day in search marketing history: February 3
How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.
This day in search marketing history: January 17
The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more.
Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.
The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close
For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo shared the news today, a […]
SearchCap: The Day In Search, July 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Making The Case For Adding Keyword Segmentation To Your SEO Repertoire Last month in The Forgotten SEO Strategy: Targeting Striking Distance Keywords we talked about how search professionals could approach their […]
No CEO News Emerges From Yahoo Shareholder Meeting
You can’t blame Yahoo’s board for being a little bit gun shy. After all, eight out of 11 directors are new this year — three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit […]
SearchCap: The Day In Search, January 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s 5th “Doodle 4 Google” Contest Opens For K-12 Students Google has launched its fifth annual “Doodle 4 Google” contest, and this year’s version appears to be bigger than ever and […]
SearchCap: The Day In Search, January 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s Co-founder Jerry Yang Resigns Yahoo announced its co-founder Jerry Yang has formally resigned after 17 years on the job. Yang co-founded the company in March 1995, and has been on […]
Yahoo’s Co-founder Jerry Yang Resigns
Yahoo announced its co-founder Jerry Yang has formally resigned after 17 years on the job. Yang co-founded the company in March 1995, and has been on the Board of Directors since. 17 years later, he has officially stepped down from its Board of Directors and all other positions with the company. And he has done so […]
SearchCap: The Day In Search, November 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11 More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent […]
Search In Pics: Yahoo Octoberfest, Google +1 Plate & Angry Birds At Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Yahoo Now A Pawn In Google-Microsoft Proxy War As Both Seek Ownership Stake: Report
According to stories that ran on Friday and Sunday in the Wall Street Journal, both Microsoft and Google are potentially going to bid for Yahoo. Various unnamed sources and “people speaking on condition of anonymity” told the WSJ that Microsoft is planning to act as source of financing for others in exchange for preferred stock […]
SearchCap: The Day In Search, October 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Growing Need For SEO In Political Campaigns It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, […]
SearchCap: The Day In Search, September 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How You Can Build Links Easily With Product Reviews The art of building links to increase search rankings has been a big topic in the SEO community for a long time. […]
SearchCap: The Day In Search, September 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare: More Than Fun & Games, A Potent Local Search Tool About a year ago, I was feeling Foursquare fatigue. Why on earth was I checking in? The badges were harder […]
With Carol Bartz Out As CEO, Yahoo Needs To Find Its Own “Steve Jobs”
The not-so-shocking news came yesterday afternoon that embattled Yahoo CEO Carol Bartz was fired. When Bartz came to power in January 2009 I compared her to then newly elected Barak Obama. Both confronted crises and high expectations. Both have seen goodwill erode and give way to disappointment. Low Employee Approval The task of both chief […]
SearchCap: The Day In Search, March 2, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Make A Great First Impression With Ad Copy + Landing Pages A good referral may still be the best way to find a consumer driven business. However, with more […]
Yahoo Turns 16 Years Old
On March 1st, Yahoo turned 16 years old – celebrating their sweet 16, as they put it. Yahoo was founded by Jerry Yang and David Filo in January 1994 but was incorporated on March 1, 1995 in Santa Clara, California. Since then Yahoo has been through CEOs, including Terry Semel who was replaced by founder, […]
Google Turns To Page: The Day Two Narrative
Google’s co-founders have long admired Apple CEO Steve Jobs, even though they now compete directly with his company. So I couldn’t help thinking that Jobs helped inspire yesterday’s announcement that Larry Page was taking over the helm at Google. (Jobs himself turned over the reins of his company this week to COO Tim Cook out […]
How Google Could Have Bought Baidu And Other Fascinating Details About China’s Largest Search Engine
BusinessWeek has published a terrific and lengthy article on Chinese search engine Baidu, how it “won” China and its global aspirations. The following is the CliffsNotes version. Baidu holds a 73 percent market share in China, the world’s largest internet market. The company is worth $38 billion and is 57 percent larger than Yahoo. Its […]
Once The Most Powerful Person In Search, Srinija Srinivasan Leaves Yahoo
Back in the mid-to-late 1990s, the most powerful person in search was arguably Yahoo’s Srinija Srinivasan. If Yahoo’s was the “gateway” to the web in the way some think Google is today, Srinivasan was the chief gatekeeper. And now after 15 years, she’s leaving Yahoo. Srinivasan was Yahoo’s “Ontological Yahoo,” among other titles including being […]
Yahoo’s CEO, Carol Bartz, Always Having To Defend Herself
Yahoo Chief Defends Her Site, Strategy from the Wall Street Journal is one of the latest in an ongoing pattern of Yahoo’s CEO constantly having to defend herself to investors, reports and users. Carol Bartz became Yahoo’s CEO one year and five months ago. And if you read through the stories mentioning her name, you […]
Yahoo’s Bartz Takes In $47 Million, Yang Gets One Dollar
paidContent reports on Yahoo’s executives salaries for 2009. Yahoo’s CEO, Carol Bartz earned $47 million in 2009, with a salary of $969,872 and $13 million in stock, almost $30 million in options, and some other earnings. Yahoo clarified that $42 million was not actually realized in the year and the amount Bartz will actually realize […]
SearchCap: The Day In Search, March 2, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bartz Says Yahoo Would Consider Buyout Speaking today on CNBC, Yahoo CEO Carol Bartz said that Yahoo would “absolutely” consider a buyout offer from “any company at the right price.” According […]
Happy Birthday, Yahoo: 15 Years Old Today
Although its web site launched in 1994, Yahoo is celebrating its 15th birthday today — that’s in honor of the company being incorporated on March 1, 1995. The story of Yahoo’s founding is well known: Stanford graduate students Jerry Yang and David Filo created a directory of web sites originally called “Jerry and David’s Guide […]
SearchCap: The Day In Search, February 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: We May Remove Buzz From Gmail Google says it may end the marriage between Buzz and Gmail. That may be a welcome move from users of both products, especially in […]
Yahoo Founders To Sell Up To 5 Million Shares
paidContent.org reports Yahoo’s founders will be selling up to 5 million shares of Yahoo stock. The SEC filing shows that Jerry Yang, the former CEO, will be selling 3 million shares and David Filo will sell up to 2 million shares. Overall, in the scheme of how many shares both own, 5 million shares of […]
10 Year Retrospective: Search Engine Strategies To SMX: Search Marketing Expo
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to generate traffic from […]
Carl Icahn “Activist Investor” Departs Yahoo Board
When “activist investor” Carl Icahn forced his way onto Yahoo’s board in the middle of last year the company was resisting a takeover attempt from Microsoft. Icahn wanted to see a deal and was trying with all his might to broker one between the two companies. He initiated a very public bid to oust Yahoo […]
Live Blog: Qi Lu Speaking At Web 2.0
Microsoft’s Qi Lu announced two new partnerships today at the Web 2.0 Summit in San Francisco. Here’s a transcript of his chat with Tim O’Reilly. Qi Lu I was at Yahoo for 10 years, and I always told Jerry, after 10 years I’m going to try something new. I went to Microsoft because I wanted […]
Yahoo’s New Advertiser Campaign: Bigger Is Better
With a penis joke, AllThingsD previews a major new ad offensive from Yahoo, which will have distinct but related messages for advertisers and consumers. On the advertiser side of the campaign, Yahoo will reportedly stress its reach and scale in an IAB event keynote next week, coinciding with Advertising Week in New York: The main […]
MicroHoo Search Deal Faces DOJ Scrutiny, CEO Bartz Would Have Let MSFT Buy All Of Yahoo
Bloomberg is reporting this morning that the US Department of Justice has decided to look more closely at the MicroHoo search deal. Microsoft and Yahoo are to provide more information on their “ad pricing and product plans, a person familiar with the matter said.” This is not a surprise. The companies must convince regulators that […]
SearchCap: The Day In Search, September 1, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Organizing Your PPC Account For Maximum Success Account organization is the first and most important step in the optimization process – it’s the foundation for success. Google News Gets Search Suggestions […]
Yahoo Board Member Icahn Trims Stake, Bartz Wants Wants To Stop “Navel Gazing”
Investor and Yahoo board member Carl Icahn has reportedly reduced his holdings in Yahoo by roughly 12 million shares, according to a recent regulatory filing with the US SEC. Icahn became a board member last year after a prolonged and very public episode that involved heavy criticism of then Yahoo CEO Jerry Yang and an attempt […]
Bartz Continues Torpedoing Yahoo Search
Yahoo CEO Carol Bartz has been talking a lot over the past two weeks about Yahoo and how it competes against Google and Microsoft. Each time she does, I feel like she’s digging the hole even deeper for Yahoo’s prospects in search. Rather than communicate a clear search strategy — which you’d better have if […]
State Of Search: Google Will Stay Strong Despite Bing & Yahoo
Just because a product — toothpaste, laundry detergent, whatever — calls itself “new and improved” does not mean consumers will abandon a brand that they already use and like. Microsoft’s new search engine Bing faces this same challenge in taking on Google. Google’s not broken; people like it, and there’s no compelling reason for them […]