This day in search marketing history: January 17
The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more.
Google Speed Update: New ranking algorithm designed for mobile search
In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year.
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.Google’s Zhiheng Wang and Doantam Phan, Using page speed in mobile search ranking
Starting in July 2018, Google said it would be looking at how fast mobile pages are and use that as a ranking factor in mobile search.
Read all about it in: The Google Speed Update: Page speed will become a ranking factor in mobile search.
Google also answered several questions for Search Engine Land, which we published in: FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages.
Also on this day
2022: The report offered metrics, such as the percentage of URLs with good page experience and search impressions over time, to quickly evaluate performance and see what improvements were needed for specific pages.
2020: DuckDuckGo, anyone? The new search engine would serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies.
2019: The aggregate link data, using 27,000 queries, showed a strong correlation between links and ranking.
2019: The extended partnership would make all Yahoo search inventory available through the Bing Ads platform. Bing Ads would continue to serve all AOL search inventory.
2019: These 11 tips were largely established best practices – a good refresher, rather than new approaches.
2018: The study suggested there are about 40 million devices in US homes.
2017: Making calls, searching, texting and map lookups were the most common use cases for voice.
2014: Google said it pulled more than 350 million bad ads from its systems.
2014: 1-800-Flowers saw the overall conversion contribution from AdWords rise 7% when counting orders that started on one device and ended on another.
2014: The emails got a similarly clean look-and-feel to the card-style layout that had become prevalent in Google search results, Google Now, on Google’s mobile apps and elsewhere.
2014: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
2013: This included Facebook status updates, comments and shared links in addition to the Facebook content already present (Likes, photos, etc.).
2013: Paid search as a whole had a good holiday season, Adobe found, with spend by online retailers up 16% year-over-year.
2013: The ideal candidate: someone who combined a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.
2013: They were not the first company to suggest you Google something to click on the first result. But they seemed to be the first to send out personalized messages in this fashion.
2012: Previously, impression share metrics were available only at the campaign level, which didn’t help when advertisers were trying to determine which particular ad group should be allocated more budget.
2012: While Google wouldn’t go dark, Google did link to anti-SOPA information on its homepage.
2012: Yang, who co-founded the company in March 1995, officially stepped down from its Board of Directors and all other positions with the company.
2011: Google began showing links to different video sites and search engines in its search results. The links appeared next to YouTube videos, but only on music-related searches.
2011: Microsoft’s use of its popular portal MSN as a traffic driver for Bing was compromising some of MSN’s partner relationships, angering internal sales staff and even costing the company revenue.
2011: The Spanish data protection authority demanded that Google remove links to articles online (e.g., newspaper articles) that contain defamatory content.
2011: Seznam called the news “misleading” and said they were based on “a rather unobjective interpretation of Toplist statistics.”
2011: Google had a special Doodle on Google.com for Martin Luther King Jr. Day.
2009: Microsoft CEO Steve Ballmer met with Yahoo chairman Roy Bostock, restarting speculation about the on-again, off-again merger/deal talks.
2008: Americans viewed nearly 9.5 billion online videos during the month and Google was the leading destination, with 3 billion videos viewed (31.3% share of all videos viewed), 2.9 billion of which were on YouTube (30.6%).
2008: Yahoo’s 248 million registered users became part of the Open ID system.
2008: The Flickr community was asked to tag photos to help users search for those pictures and give the Library of Congress a more complete and comprehensive method of organizing those photos.
2008: $25 million in new grants and investments to initial partners.
2008: It collected candidate videos as well as commentary and news footage.
2007: Gabe talked about the service, how it had grown, how it operates and future plans.
2007: A rundown on a few linkbait articles and the “to linkbait” or “to link bait” decision we had to make.
2007: Running anything in an ad unit that resembled the AdSense ad unit appearing anywhere on the same site became against the terms.
2007: New Google Checkout customers got $10 from Google to spend at Google Checkout merchants.
2007: From not buying Google, to Panama and more.
2007: It was a bug. Yahoo fixed the issue about a week later.
2007: Yahoo allowed users to vote for their favorite questions by adding a star next to interesting or high-quality questions.
2007: Peter Horan was the About.com CEO until its acquisition by the New York Times. and then headed up small business portal AllBusiness.com
2007: It was built using Google’s Custom Search Engine to find interesting and useful mashups.
2007: It combined aspects of computer automation with community and social commentary and ranking systems to create “box sets” of web-based content for specific topics.
2007: A look at the top stories, along with tips, takeaways and suggestions.
From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2020: Google desktop favicon search results study by Richard Falconer
- 2019: 25 tools to streamline YouTube SEO optimization by Diana Ford
- 2019: Get more conversions by deconstructing your PPC ads by Frederick Vallaeys
- 2018: Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work by Andrew Shotland
- 2018: The technology behind AI in PPC by Frederick Vallaeys
- 2017: How to build links without creating content: 5 examples by Andrew Dennis
- 2017: Mind the store: Using AdWords to drive offline sales by Matt Lawson
- 2014: 4 Go-Tos To Make Online Reviews Work For Your Business by Chris Marentis
- 2014: Tax Season: Plan Now For Great Advertising Returns by John Cosley
- 2013: 4 Trends That May Surprise Online Marketers In 2013 by Matt Lawson
- 2013: Are You Getting These SEO Fundamentals Right? by Trond Lyngbø
- 2013: Is Google Hijacking Semantic Markup/Structured Data? by Barbara Starr
- 2012: A New Year, New Markets & New Keywords by Bill Hunt
- 2012: Linking Strategies For Google Plus Your World by Eric Ward
- 2012: Rich Snippets & Learning To Love Not Being #1 by Byrne Hobart
- 2011: 5 Keys To Reselling Search Engine Marketing To Small Businesses by Brooks McMahon
- 2011: Questioning Paid Search Benchmarks by George Michie
- 2011: Case Study: How Negative Keywords Can Pump Up Paid Search Performance by Matt Lawson
- 2010: One Small Step For Marketers, One Giant Leap In Profit by Adam Goldberg
- 2008: Four Reasons To Avoid Using Dates In URLs by Aaron Wall
- 2008: Twitter: What Are You Thinking? by Todd Mintz
- 2008: Why The SEO Industry Needs Small Business by Matt McGee
- 2007: Google Billboard & Google Kiosk Coming? by Bill Slawski
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