I wrote earlier about Ask’s guerrilla marketing campaign now underway to raise awareness of the search engine in the UK. I’ve now talked with Ask CEO Jim Lanzone, who explained more about how the campaign is designed to unfold. He said it’s all meant in good fun, not to be negative about Google, but rather […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
In a comment left at the Stepforth blog, Jim Lanzone, Ask.com’s CEO, has said that he considers paid inclusion a “dis-service”. Jim explains that he finds it “hypocritical to charge for something we need to do anyway,” i.e. crawl the web to find quality pages to present to the searcher. In addition, Mr. Lanzone explains […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Peter Horan, who was the About.com CEO until its acquisition by the New York Times and then moved west to head up small business portal AllBusiness.com, has now been appointed CEO of IAC Media & Advertising. According to the company, “The CEOs of the Media & Advertising businesses will now report to Mr. Horan, including […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Spotted via Marketing Pilgrim, this interview with Ask.com CEO Jim Lanzone by Donna Bogatin at ZDNet on his vision and his role within both Ask and parent company IAC: “We are a world-class technology company and we are able to take ingredients from our sister companies, luckily in many cases premium ingredients because they are […]