10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
Topic: Mercedes-Benz
Google search revenue rises 2%, slight dip in total ad revenue
YouTube revenue also fell almost 3% YoY.
Seeking investments from Microsoft & Amazon, HERE signals intent to compete aggressively with Google Maps
Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform.
Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group
According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The company had sought as much as $4 billion for the platform. However, the reported purchase price is roughly $2.7 billion (€2.5 billion). The winning (and perhaps only) bid was made by a German consortium of car manufacturers, which had always […]
Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought AdWords Too
Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are […]
Google Maps “Send To Car” Running Out Of Gas?
There have been a number of comments in forums and tweets that people aren’t seeing the Google Maps’ “send to car” option any longer. The following comment is representative: The send to car option is gone from the Google Maps Beta: there is only a send to email and send to phone option. Is it […]
Bing Scores First In-Car Search Deal With Toyota
Bing has landed its first deal to provide in-car search capabilities with today’s announcement of Toyota Entune at the Consumer Electronics Show in Las Vegas. Entune is Toyota’s new navigation system, a combination in-car hardware and mobile phone application that will be available in select Toyota vehicles later this year. Entune features Bing for Mobile […]
Effectively Managing Multilingual Content Segmentation
No, this is not another top-level domain vs. sub domain article but one that goes more to a deeper problem global companies are having with a haphazard approach to their local language content management. I have seen far too many global companies large and small cobble together local language sites that make Frankenstein look like […]
Land Grab: Google Expands Real Estate Listings
MLS, Zillow, Trulia, Realtor.com, Craigslist, fellow real estate listings sites, newspapers and other classified ad providers … please meet your new neighbor: Google.com. Google has expanded its real estate listings and added extra search functionality for users to find property listings in Google Maps. A Google Maps search for “seattle real estate” looks mostly like […]
SearchCap: The Day In Search, July 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Now The UK’s Top “Superbrand”
Google has moved to the top of another brand survey. This one, in the UK, is based on a consumer survey that involved 1,000 UK brands. Google topped other high-profile consumer brands such as Microsoft, Mercedes Benz, Nike, and BMW. Earlier this year, research firm Millward Brown (a unit of ad agency WPP) named Google […]
Send To TomTom: Google Maps Partners With Personal Nav Device Maker
TomTom, the maker of personal and in-car navigation devices that just won a bidding war ($4.2 billion, 2.9 billion euros) with competitor Garmin for digital mapping provider TeleAtlas, has announced a partnership with Google. Google Maps will now give users the option to send maps or business listings to TomTom devices. Google (and Yahoo) already […]
Send To (German) Car: The New Local Search Front
Google CEO Eric Schmidt said at one point that one of the reasons Google wanted to get into radio advertising was that the company couldn’t reach users during the morning or afternoon commutes. That’s all changing very quickly. Both Google and Yahoo have almost simultaneously announced in-car mapping and local search functionality.