Live Blog: Right Time, Right Place – Location Services & Marketing
I’m at TWTRCON today, where the “Right Time, Right Place” panel will look at location services and marketing. We’ve got both Foursquare and Gowalla taking part.
Topic: Mobile marketing
Mobile Apps: Search By Another Name
Responding to Apple CEO Steve Jobs’ declaration that on mobile devices “search hasn’t happened,” we’ve now written several times about how mobile apps of various sorts are essentially search by another name. Just to refresh your memory, here’s Jobs making that statement in April of this year: [youtube]https://www.youtube.com/watch?v=YuQWPGTBVE4&feature=player_embedded[/youtube] The specific app he references (in case […]
SearchCap: The Day In Search, May 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo-MSFT Advertiser Transition To Start This Summer Yahoo and Microsoft have both shared updates on their plans to transition advertisers as part of the new “search alliance” between the two companies, […]
Panel: “The Big Picture With The Big Local Players”
At the Where 2.0 event in San Jose yesterday afternoon, Danny Sullivan moderated a panel entitled “The Big Picture from the Big Players.” In addition to Danny it featured Blaise Agüera y Arcas (Microsoft), Tom Wailes (Yahoo!), John Hanke (Google, Inc.), Dylan Swift (Yelp). The session sought to cover a lot of ground in a […]
The Big List: 2010 Marketing Predictions & Resolutions
Here we are, starting the second full week of 2010. Chances are good that you’ve already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you’re not alone; there’s been a lot of thinking about the new […]
Google Creates Local “Favorite Places,” Connects Online And Offline With Mobile Barcodes On SMB Window Decals
Google is using a range of strategies to engage local, small businesses and get them to claim and update their information through the Local Business Center (LBC). In a provocative new effort, Google has identified 100,000 “Favorite Places” based on “how many times Google users looked for more information about those businesses.” Right now this […]
SEMPO Says Time To Get Serious About Mobile Search
SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies […]
Google Mobile Evangelists Argue For “Best Practices” On Widely Read Publications
Google developed and launched Android for a range of reasons, both selfish and “altruistic.” As I wrote at the time the G1 came out: It’s now almost a cliche to call mobile phones the most personal piece of technology. And it’s equally simplistic to point out that there are many times the number of mobile […]
The Big List of 2009 Marketing Predictions
If you’ve been thinking about what’s in store for 2009, join the crowd. The start of a new year always brings out the proverbial crystal ball, but perhaps this year more than most, online marketers are trying to figure out what’s around the corner. To that end, here’s a big list of articles and blog […]
The Mother Of All SMX Local/Mobile Recaps
Did you miss our SMX Local & Mobile show in San Francisco last week? If so, no worries, as David Mihm has an excellent roundup of the highlights of the conference. Even though I’m obviously biased, I have to say the event was one of the best I’ve had the privilege and honor to be […]
Local Mobile Search Takes Center Stage As Next-Generation Format Of Yellow Pages: Industry Panel Weighs In
The importance of valuable mobile content and services is undeniable—just observe the sea of people talking, text messaging, and searching on mobile devices in nearly every personal and business setting these days. What remains to be seen, however, is which local mobile services and companies will rise to the top with the most relevant offerings […]
The Million iPhone Question
Let me preface this by saying that I am pretty tired of talking about the iPhone. But given that Apple recently sold the one-millionth unit, it’s generating more buzz around the office than ever and I have no choice. I’ve spoken more about the iPhone to clients and colleagues alike in the past two months […]
Text Messaging: Where The Volume And The Dollars Are Today
In case you hadn’t noticed mobile marketing is generating lots of buzz these days. And with buzz usually comes revenue forecasts. Indeed, various research firms are throwing out numbers for mobile advertising, music and video that make online advertising look like a fly on the butt of an elephant by comparison. There’s a certain logic […]
Will Paid Search Conquer The Mobile Internet?
To say there’s a lot going on with mobile right now is to state something more than obvious. The carriers, the handset makers and the mobile content providers are in what amounts to a frenzy of competition and business development as they try and position themselves for what they see as the next really big […]