You deliver results daily, but keeping up is a challenge. And you know staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Agree? Then Search Engine Land Summit is for you. Invest a day hearing from thought leaders in search and internet marketing addressing […]
ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile users. Ipsos conducted the online survey of 4,500 consumers across […]
The Search Marketing Expo West show this year has just ended. Three days of jammed packed content and tips on search, social, display and more. If you missed it or you want a recap of what happened, below are a listing of live blog coverage from the event over the past three days. #SMX: The […]
Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to identify trends and offer insight on the industry. With two separate tracks of questions for advertisers […]
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago. Yet, here it was, already preloaded as an app in […]
Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local information, 84 percent of them take action based on their search results. This shift in consumer behavior is redefining the approach advertisers take when engaging with their mobile customers. Not only are […]
As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of survey respondents said that “click […]
I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we’re moving some of our columns from Search Engine Land to Marketing Land, so we want to let you know where you’ll be able to find […]
Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos. While almost all the mobile and tablet users doing research on these devices are highly qualified purchasers, there are differences in the consumer behavior […]
Google has been pumping out research and speaking at industry trade shows trying to educate advertisers and agencies about the growing importance of mobile in the consumer path to purchase. One of the “best practices” advocated by Google, as well as those experienced with mobile paid search, is to separate PC and mobile campaigns. However […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Loses Australian Defamation Case, Awaiting Decision On Damages Google is awaiting a judge’s decision on damages before it decides what to do after losing a defamation case over its search […]
iConvert: Landing Pages & Conversion In A Smartphone & Tablet World Presentations from SMX Advanced, June 2012 Well-designed mobile landing pages and sites can mean the difference between consumer engagement or abandonment, with corresponding consequences to your brand. But can mobile sites and landing pages actually drive conversions? Should marketers plan that mobile users will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches Back in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, […]
Susan Wojcicki, Google’s SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. The conversation covered many different topics — not just the advertising side of Google where Susan is most heavily involved — from privacy issues to mobile marketing […]
SMX West day one is just about over and I wanted to post the live blogging I have found throughout the day. Here are some of the sessions that were live blogged today. Creating Conversion Friendly Mobile Landing Pages, Search Engine Roundtable Creating Conversion-Friendly Mobile Landing Pages, outspokenmedia.com Does Google Favor Brands? An In-Depth Look, […]
Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.” One more time: 62 percent of all US-based national chain restaurant queries were coming from […]
With the holiday season winding down and 2012 just around the corner, it’s time to take a deep breath and get ready to plunge into the new year. When marketing teams get back from the New Year’s weekend, you can be sure that new found vigor and excitement will be in the air. For B2B […]
SoLoMo: Social, Local & Mobile – A Crossroads Of Opportunity Presentations from SMX Social Media Marketing, December 2011 For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Seven Mobile SEO Myths Exposed Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is […]
Yesterday Euclid Elements, a relatively new firm founded by some of the people behind the product that became Google Analytics, announced a $5.8 million first round of funding. The company is seeking to enable retailers and business owners with physical locations to measure things like foot traffic by time of day, average customer time in […]
Performics is anticipating mobile to be a significant platform in holiday shopping for US consumers. The firm said that “Google search clicks from mobile devices are now 14.2 percent of all search clicks.” Performics expects the paid clicks coming from mobile to grow to 17.3 percent this December. For its part, Google has projected that […]
Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB’s recent report. But paid search has also been significant in driving mobile advertising revenues. Source: IAB A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 […]
Google is increasingly trying to send advertisers a message about how critical mobile is becoming. As an example the company recently estimated that a huge percentage of last-minute shopping search (44 percent) this holiday will be on smartphones and tablets. Despite predictions like this and recent survey data showing enterprises are pouring money into mobile […]
At the recent SEMPO LA Mobile Event (sponsored by AT&T interactive) moderator Danny Sullivan told a story about the early days at Google. As early as 2000, Sergey Brin was telling everyone who would listen about the incredible applications of his search engine on cell phones. Even for a forward thinker like Danny, this seemed […]
About two weeks ago, I started a new chapter in my professional life as the VP and “Conductor” of Marketing at BlueTrain Mobile, an award-winning technology start up company in Cambridge, MA. This is an exciting career move for me in so many ways, and will push me to ramp up on my “mobile SEO” […]
A new IAB-sponsored survey of 300 US-based corporations shows that branded apps and display advertising trump search marketing in mobile. According to the just-released survey almost twice as many marketers used mobile display advertising as used mobile search. Percent Using for Mobile Advertising I’m somewhat surprised by these findings. However the survey sample consisted of […]
In New York, at the Mobile Marketing Association forum, Google presented sponsored research on global smartphone user and marketer behavior. The data come from two related studies. The first is an “an online survey of thousands of mobile consumers in 30 countries.” The second is based on “a telephone survey of 1,000 marketing decision makers,” […]
There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with “location based services.” Those studies tend to narrowly focus on Foursquare, Gowalla and mobile check-ins. They tend to miss the larger point about the importance of location on mobile devices. A new study from […]
After months of deliberation the Yellow Pages Association has changed its name and brand identity to the “Local Search Association.” The name change reflects the transformation of yellow pages organizations from publishers of primarily print directories to multi-platform providers of leads, calls and clicks to local businesses. The organization is also reaching out to new […]
Consumers who’ve updated their Foursquare mobile apps are already using the many new features of Foursquare 3.0. Starting tomorrow (Friday, March 11), businesses that are marketing via Foursquare will also get access to a new suite of behind-the-scenes tools. Here’s a look at what Foursquare has in store for local businesses. Foursquare For Business: What’s […]
Mobile carrier AT&T is introducing location-based “ShopAlerts” with Placecast in four US cities: NY, SF, Chicago and LA. This is opt-in “push” marketing via SMS or MMS tied to “geo-fences.” Privacy is a non-issue because of the opt-in dimension. Once a user has opted-in, which can happen on AT&T’s site, Facebook or many other places […]
I’m pleased to join you with my first installment for the new Mobile Mondays column. As a long time Analyze This columnist, I appreciate SEL making space for the mobile marketing conversation. Mobile marketers love the data Google announced recently at the “Think Mobile” event. First, they shared that one in seven queries (15%) now […]
When the digirati descend on Austin for the SXSW interactive conference next month, Google is hoping their smartphones will brim with local listings and reviews on Places and Hotpot. To that end, the company today began a promotion to get local businesses, along with Austin visitors and residents, on board with the search giant’s local […]
You’ve had a week to put 2010 in the past and start unpacking 2011. If you’re the type to do so, you’ve probably already made your own marketing resolutions for the new year, or thought about the trends and predictions that might make a difference as the year goes along. You have? Good. So has […]
Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages, Local.com, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp, YP.com, […]
Been checking in to the gym on Foursquare? That activity could earn you a free SoBe Lifewater, the next time you swipe your loyalty card at a Vons grocery store. The chain has partnered with Foursquare so that check-in activity generates rewards, provided by Pepsico. Linking Your Accounts Vons is a supermarket chain that’s big […]
Last week, I attended SMX East and spoke about “Facebook SEO: Free Ways To Be Found On Facebook”. One hot topic within the panel was how exactly to leverage one’s user base and get them to take the action steps on social sites. Whether it be “likes,” “check-ins,” or “followers” you are looking for, one […]
Anyone who cares about “local search” should pay attention. Yesterday at SMX East Agency TMP Directional Marketing/15Miles and comScore released their fourth annual Local Search Usage Study. A veritable cornucopia of data, the study continues to document the migration of local business lookups from traditional media to online. But the data also show the growing […]
You actually don’t have to be a mobile expert to do mobile marketing. Believe it or not, you actually don’t even need mobile-specific technology to do mobile marketing. You just need to be creative and use existing mobile platforms—especially social networks—to distribute your mobile marketing message. One of the coolest things about mobile social networking […]
At this point is there anyone who questions that the “mobile internet” has arrived? While marketers and many search marketers in particular are still “experimenting” with mobile, consumers are checking in, accessing social networks and searching on their handsets in stores. A trio of new reports released in the past two days confirm the growing […]