Topic: Netscape

SEO

Propeller.com: New Home For The Netscape Social News Site

Last week, it was announced that the social news site Netscape had been transformed into a year ago was going way, with Netscape becoming a more classic news portal and "social Netscape" to be moved elsewhere. Now we know where elsewhere is: Propeller.com (not currently live). Social News Update from the Netscape Blog informs people […]

Netscape “Classic” To Return As Default View

Netscape has announced that the social news site it transformed into just over a year ago will be dropped from the Netscape home page in favor of the more traditional news portal site it released last month. Netscape made it clear that the social news site will continue, though the new future location hasn’t been […]

AOL Having Second Thoughts On Netscape As Digg Clone?

Netscape is now pitching a “classic” version of its former portal site, which appears to be a way to woo back some of those who dislike the Digg-style social news site that Netscape was transformed into back in June 2006. But Netscape also says that despite the “alternative” experience, the social news version will continue.

History Of AOL Search

In preparation for those trying AOL tomorrow as part of our first Google-Free Friday, I thought it would be helpful to give some background on AOL in search. AOL has long offered search — and even owned several web crawling technologies — over the years. Don’t forget to read AOL: Tomorrow’s Google Free Friday Alternative […]

SEO

Searcharazzi: Calacanis & The Case Of The Mystery Search Project

Sherlock, get out your magnifying glass. Clues have been scattered everywhere and there is a mystery to be solved. This is no Whodunnit; Jason Calacanis, founder of Weblogs, Inc., is clearly the mastermind. While there are no bodies on the ground yet, Calacanis has marked July 14, 2007 as the day that SEOs will supposedly […]

PPC

From My Inbox: More Defense Of SEO

I spent about a half-hour today defending SEO privately in an email to someone questioning it. Upon reflection, I thought those responses should go into a public post. After all, the discussion involved Stephen Colbert, the great Jason Calacanis mystery project that will kill SEO as well as those scumbag SEOs themselves. So I’ll end […]

SEO

SEO Is Easy? Let’s Look At The Hard 5 Percent

The SEO world has always had its supporters and its detractors, and it’s never made a great deal of difference. The bigger battles often waged within the community between the whitehats and blackhats. The whitehats would rant and rave about how the blackhats could get clients in trouble and how blackhat tactics generally junked up […]

Social Media Marketing for Small Business

While some in the search marketing industry debate the linkability of even the most unsexy Web sites—and by “unsexy”, they often mean “small business”—there’s an important element missing from the discussion: return on investment. The Investment: No one debates that an investment is required; viral marketing through social media demands a big chunk of your […]

Microsoft’s “Third Era” Of Search Begins With Departure Of Search Chief Christopher Payne

Microsoft’s top search executive leaving company from the Seattle PI covers Microsoft’s Christopher Payne reportedly leaving the company. The AP also reports similar news from its sources. Payne took over search efforts at Microsoft back in 2003. He oversaw what I’d call Microsoft’s "second era" of search, that of developing a crawler-based search engine to […]

Why The SEO Folks Were Mad At You, Jason

Jason Calacanis is riled up about SEO today, telling the world that "90% of the SEO market is made up of snake oil salesman" and still confused over why the "SEO folks" were mad at him when he said "SEO is bull" during our keynote conversation at SES Chicago last December. I love Jason. I […]

Let’s Get Social: New Column From Search Engine Land

Our third Search Engine Land column has now been launched, Let’s Get Social. This comes out Tuesday and covers issues relating to social media sites, such as Digg, Netscape, Reddit and StumbleUpon. Those names not familiar to you? Then check out today’s first column, Forget ABCs, The Social Media Alphabet Is DNSR, which provides an […]

SEO

The Lies Of Top Search Terms Of The Year

  I wanted to make some time and dive deep into the issue of why all those top search terms from the various search engines don’t match. Others have thankfully been doing that. The short answer, as I’ve written before, is that they are all heavily filtered. That’s why you don’t see popular terms like […]