SearchCap: The Day In Search, May 9, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• Gates: My
  Remaining Time Aimed At "Search, Buyers & Sellers"
  PaidContent has a nice roundup of Microsoft’s eighth annual Strategic Account
  Summit. In the Strategic Account Summit, Microsoft chairman Bill Gates said
  that he plans on spending the last remaining months of his Microsoft tenure
  focusing on "search, buyers and sellers." Gates will be working full-time at
  Microsoft through mid-2008….
• Microsoft Buys
  CareerBuilder; Google Interested In SimplyHired
  Microsoft buys stake in CareerBuilder from News.com reports that Microsoft has
  purchased a minority equity stake in CareerBuilder.com, a job search site. In
  addition, CareerBuilder and MSN Careers have continued their partnership deal
  where CareerBuilder will be the exclusive job search engine for MSN Careers.
  Earlier this week, Google In…
• eBay May Buy
  StumbleUpon For $75 Million
  EBay Seeks to Add StumbleUpon to Portfolio from the Wall Street Journal brings
  back the rumors that eBay will be purchasing StumbleUpon. The Wall Street
  Journal reports that the potential asking price is $75 million. However, when
  Chris Sherman interviewed Garrett Camp, one of the founders of StumbleUpon, he
  said…
• Yahoo To Close
  Yahoo Auctions
  Yahoo has announced that they will be closing Yahoo Auctions in the United
  States and Canada as of June 16, 2007. Yahoo Auctions will continue in Hong
  Kong, Singapore and Taiwan. Clearly, Yahoo has thrown in the towel when it
  comes to fighting eBay in the auction space, Instead, the…
• Yahoo Travel
  Adds Personalization, New Maps
  Yahoo Travel has redesigned and added a range of features, including
  personalization and new mapping tools to the site. It’s also seeking to more
  deeply integrate travel properties FareChase (its fares and rates "meta
  search" engine) and Trip Planner (its user-generated content site) into
  Travel. Flickr is also well represented…
• Yahoo Redesigns
  Yahoo Video Home Page
  The Yahoo Video Team Blog announced that they have redesigned and cleaned up
  the Yahoo Video home page. The new page now sports a large search box at the
  top, plus the relocation of navigational elements….
• Brand Aid: New
  Column From Search Engine Land
  Our newest Search Engine Land column, Brand Aid, launches today. covers the
  unique issues faced by search marketers responsible for campaigns featuring
  big or well-known brands. Columnists look at topics such as effective branding
  via search, trademark protection, "co-opitition" with affiliates, integrating
  search marketing with traditional brand marketing and…
• What Are Search
  Engines Saying About Your Brand?
  In the offline world, companies make it a priority to influence the message
  people see in the media. However, in the search marketing world, very few
  companies make an effort to influence the message seen in search results
  pages. Instead, many companies ensure their website(s) are at the top…
• Creating
  Innovative B2B Search Marketing Campaigns
  As we sat there at lunch, I could tell something was on his mind. Turns out,
  he was frustrated with management. Apparently they thought he should be doing
  more cool and innovative things with his search campaigns. “They just don’t
  get it,” he said. “They don’t understand that when…
• Netscape
  Compared To Digg, A Marketer’s Perspective
  Netscape. You often hear it mentioned alongside Digg as a social media site,
  but how many of us actually use the service? Some say it is worthless, while
  others say it is very useful. From being on Netscape a dozen or so times,
  here’s what I’ve learned….
• Newspapers
  Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?
  Back in March, Google warned that allowing your internal search results to be
  listed in Google might be considered spamming. Today, there’s some buzz that
  one of the top listings for a search for sex on Google turns out to be an
  internal search results page from the New York…
• Google Says
  Stephen Colbert Is No Longer The Greatest Living American
  Sadness, Colbert fans! Last month, I reported in Google Declares Stephen
  Colbert As Greatest Living American how Stephen Colbert had defied Google’s
  link bombing defenses and rose to be the greatest living American, according
  to a search for those words at Google. Today, it is no longer so. Google…
• SMX Conferences
  Expand To Europe, Three-Day "SMX West" Show
  Search Engine Land’s conference series, Search Marketing Expo, has now
  announced dates for new shows in Europe and our "big" SMX West event to be
  held in Santa Clara next February 26-28. Back when I wrote 9 Reasons To Attend
  SMX Advanced, I explained that our SMX Advanced show that…

Search News Headlines From Elsewhere

Applications & Portal Features

• 
  Feed Your Television, Google Reader Blog
• 
  More Updates On Google Presentations, Ioannus de Verani
• 
  Mashup Salesforce and Google Apps, Google Enterprise Blog
• Krugle
  Launches Search Appliance for Enterprise Software Developers, Krugle
• Sitemeter Relaunches,
  Mashable
• 
  Step-By-Step Guide to Google Analytics’ New Interface, Marketing Pilgrim

Business Issues

• 
  Bill Gates and the Demise of Traditional Media, Screenwerk
• 
  Google and Yahoo Tell Publishers: Let’s Be Buddies, Editor & Publisher
• 
  Execs of traditional media companies speak out on new media, CNN Money
• A
  Reality Check for Newspapers, Wall Street Journal
• AQuantive
  Reports Q1 Growth in All Units, ClickZ
• 
  About.com Scales Out, Buying ConsumerSearch.com, MediaPost
• 
  Ask.com Appoints Mary Osako as Senior Vice President of Corporate
  Communications, PR Newswire
• 
  More Domain Name & Name Server Transfers From Microsoft, ResourceShelf

Conferences

• 
  The Future of Search Engine Innovation, Online Marketing Blog
• 
  Video Search Optimization – Search Insider Summit, Online Marketing Blog
• Rock Out with your Expo Only Pass Out,
  SEOish.com
• 
  
  Rohan Brings Sense to Wacky Industry, MediaPost
• 
  Integrating Search with Other Marketing Channels, Online Marketing Blog
• Search
  Marketing Expo is Coming Fast!, Search Engine Watch

Local, Maps & Mobile

• 
  Sun, NASA demo open-source 3D earth software, News.com
• 
  Yahoo! Travel Adds a new Map-on-Map Feature, Yahoo Local Blog
• TheCityList Launches
  Digg for Local Venues, Mashable
• 
  Google Earth hits version 4.1… any moment now., Ogle Earth
• 
  Microsoft’s Virtual Earth 3D Video Demos, Google Earth Blog
• 
  US spy agency to censor Google Earth, Google Maps?, Google Watch
• 
  Fidelity National’s Cyberhomes website is amazing, Windows Live Maps Blog
• 
  Annotating online maps for offline use, John Udell
• 
  Disney World as a Google Map, Boing Boing

Paid Search & Contextual

• 
  Conversion Tracking Part 3: Gathering Data, adCenter Blog
• Google AdSense
  Phone Verification Temporarily Down, Search Engine Roundtable
• 
  LookSmart AdCenter Launches Private Label Contextual Advertising Service for
  Publishers, Search Engine Journal
• You’re
  invited!, Inside AdSense Blog

Podcasts

• Yahoo & Microsoft, Robots-NoContent, Google Hell, .Edu Links, AdSense
  Terms, Earnings, adCenter, Twitter & More, Search Pulse
• Gates Makes Search
  A Personal Focus; Yahoo Closes Auctions; Is The New York Times Spamming &
  More!, Daily SearchCast

Searching

• 
  Amazon’s A9 Site Gets a Makeover, ResourceShelf
• 
  New Online: Official Site for 2007 International Conference on Dublin Core and
  Metadata Applications, ResourceShelf
• War Of
  The People Search, TechCrunch
• 
  How Google handles malware: a historical overview, Matt Cutts

SEM Industry

• 
  QuickSprout : Neil Patel’s Blog on Personal Branding, Search Engine
  Journal

SEO & SEM

• 
  Handling Search Marketing in Large Organizations, Search Engine Watch
• 
  Personalized Search Looking at Weblogs, Wolf Howl
• 
  SEO Site Analysis: Knowing the Score, Part 4, ClickZ
• 
  Alternative Linkbuilding Strategies, Search Engine Journal
• 
  Maximizing Existing Site Traffic to Improve User Retention, Search Engine
  Watch
• 
  Google Attacked Over Webmaster Relations, Search Engine Roundtable
• The SEO Routine,
  SEOmoz

Social Media

• 
  Canada, We’ve Got Your Number!, Twitter Blog
• 
  Introducing the AJAX Feed API FeedControl, Google AJAX Blog
• 
  Buzzlogic shows which bloggers have power, and where, VentureBeat
• Google
  Blog Search and Link Text, Google Blogoscoped

Video Search

• 
  Spring Cleaning, Yahoo Video Blog
• 
  The High Price of Getting Paid for Content, BusinessWeek