SearchCap: The Day In Search, April 23, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Domaining & Subdomaining In The Local Space – Part 1: The practices of domaining and subdomaining have steadily grown into increasingly hot topics in the local search marketing space for the […]

on April 23, 2007 at 4:11 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Domaining &
    Subdomaining In The Local Space – Part 1:
    The practices of domaining and subdomaining have steadily grown into
    increasingly hot topics in the local search marketing space for the past few
    years. "Domaining" is the practice of buying domains mainly for their
    potential keyword value. Speculators purchase keyword domains with a view
    towards selling those properties at…
  • Putting Search
    Into The Marketing Mix
    Many companies have yet to get involved with search marketing. At Search
    Engine Strategies New York, panelists on the "Putting Search into the
    Marketing Mix" offered compelling reasons for including search as a
    fundamental component of a marketing strategy. The panel was moderated by Gord
    Hotchkiss, President & CEO of…
  • Google Pays Out
    Over $1 Billion To AdSense Publishers In Q1 2007
    I reported at Search Engine Roundtable about a WebmasterWorld thread that
    notes how Google has paid out over $1 billion to publishers for the first
    time. The amount — $1.13 billion to be exact — was paid out in the first
    quarter of 2007. That’s up from $976 million from…
  • Google Ranked
    "Most Powerful Brand"
    Gary Price reports that Millward Brown Optimor’s Brandz Top 100 has ranked
    Google the most powerful brand, based on their the survey’s own methodology of
    earnings times a "branded multiplier." The top 10 global brands are:…
  • Performics:
    "Business As Usual," Despite Google’s Planned Purchase
    Many have wondered if it’s a conflict for Google to keep the search
    marketing-focused Performics division of DoubleClick as part of Google’s
    planned DoubleClick acquisition, since it would seem odd for Google to own a
    firm with an interest in helping people rank well on Google. Kris Jones of
    Pepperjam…
  • Google
    Security: Google Mac Blog Hacked & Google Calendar Users Not Being Safe
    The Google Mac Blog was hacked this weekend, at least the second time an
    official Google blog has been hacked. It was restored fairly quickly. In
    somewhat related news, Chris Pirillo noticed Google Calendar users storing
    their private passwords in their public calendars….
  • Google Earth
    Gets Darfur Crisis Info, But Ban Prevents Downloads In Sudan
    Oh the irony: Google Earth ban in Sudan is due to US export restrictions from
    Ogle Earth reports that Google Earth can’t be downloaded in Sudan to to US
    export restrictions. Knowledge of the ban comes right after a new layer has
    been added to Google Earth to illustrate and…
  • Linking In The
    World of Web 2.0
    The new social media sites popping up in the wake of the Web2.0 revolution are
    providing us with unique opportunities when it comes to link building. Since
    I’m always on the look-out for resources that attract and target specific
    demographics, I’ve hit the linking jackpot on more than one…
  • 9 Reasons To
    Attend SMX Advanced
    This is a special message for our SearchCap newsletter readers and anyone who
    visits Search Engine Land, about Search Engine Land’s first conference: Search
    Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. As the
    date approaches, I’ve had some people ask me for more about what’s…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

SEM Industry

SEO & SEM

Shopping Search

Social Media

Video, Audio & Image Search

Other Vertical Search

Other Stuff

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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