How to do a website audit in five steps (+ Checklist)
Boost your site’s SEO and conversions with this website audit guide. Find hidden issues and get a free checklist to improve performance.
Topic: Nielsen Norman Group
Your homepage matters again for SEO — here’s why
As AI reduces clicks to content pages, more users arrive via branded search. Here’s how to guide them from entry to conversion
Site redesign checklist to preserve SEO & improve visibility
Redesigning your site doesn’t have to destroy your rankings. Use this advanced SEO checklist to preserve visibility and turn your redesign into a growth opportunity.
Are your pop-ups tanking your rankings? A guide to interstitials and dialogs
Learn what interstitials and dialogs are, how they affect SEO, and which types trigger Google’s mobile penalties.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
Generative AI is changing search, but Google is still where people start: Study
AI tools are reshaping search habits, but Google’s dominance endures as the default gateway for online information, new research shows.
SEO accessibility: Make your site searchable for all
Great SEO starts with access for everyone. Learn how to optimize your site for users with disabilities while boosting rankings, UX, and compliance.
The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief
Plus, diners are returning to restaurants in record numbers and what that means for local businesses
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
Google search results eye candy: How users navigate search features and what it means for SEO
Search behaviors are changing as users "ping pong" their attention across search results pages.
Stop the silo madness! Effective site architecture for SEO and findability
Content silos negatively affect both the browsing and searching experience which often results in lost sales.
What SEO/SEM Professionals Should Know About Website Usability – Part 2
In part 1 of What SEO/SEM Professionals Should Know About Website Usability, usability experts Peter Morville and Susan Weinschenk answered the question, “What should SEO professionals know about usability?” For this installment, website usability guru Jakob Nielsen and Kim Krause Berg share their observations and perspectives. Enjoy! Jakob Nielsen’s formula for website success “The main […]