Google uses both schema.org markup and og:image meta tag for thumbnails in Google Search and Discover
Google clarified this within its Google image best practices and Google Discover documentation.
Topic: Open Graph Protocol
How to increase Google Discover traffic with technical fixes
Discover traffic is shifting toward social posts and AI summaries. Learn which publisher, image, and author signals still drive visibility.
How Google Discover qualifies, ranks, and filters content: Research
New SDK findings reveal why some pages never reach ranking, how pCTR predicts clicks, and why images and recency drive Discover traffic.
6 overlooked ways to repurpose content and unlock new organic growth
Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic results.
Google Search may now use OG title for title links
Google added a 9th source that Google Search may use for title links.
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
The Most Popular Presentations Of SMX Advanced 2014
SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing’s Anna Hughes, Bigdoor’s Joanna Lord, Disney’s Jeff Preston and even yours truly took the stage, each to share their unique experience and knowledge […]
The Big SMX Advanced Preview – A Virtual Tour Of What To Expect
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities – And New Challenges For Online […]
Structured Data Superstars @ SMX East
Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing structured […]
SMX Advanced 2013 – From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO
From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Presentations from SMX Advanced, June 2013 Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. Panelists will demonstrate […]
Bing Webmaster Tools Adds Markup Validator
The Bing Webmaster Blog announced they have added a new feature to the crawl section named Markup Validator. To access this new feature, login to Bing Webmaster Tools and click on the “Crawl” tab. Then on the right side or bottom left side there is an option to click on “Markup Validator.” Duane from Bing […]
F8: Live Blogging The Keynote (Timeline + Ticker)
I’m sitting in the large hall in the SF Concourse awaiting the F8 keynote from Facebook CEO Mark Zuckerberg, now a wealthier man (on paper) than Google co-founders Brin and Page. We expect a series of announcements around music and movies but there will be a ton of stats about Facebook usage and growth. If […]
Could Bing Improve Its Search Results With Google +1?
Here’s a big dose of irony. Could Google +1 buttons or +1 data — which Google uses to improve its search results — come to rival Bing? Potentially. Bing +1, Anyone? The issue came up yesterday during Q&A following the keynote talk by Bing’s director Stefan Weitz at our SMX Sydney conference. An audience member […]
Schmidt: Listing Google’s 200 Ranking Factors Would Reveal Business Secrets
Google’s been under fire in various quarters, including the New York Times, that it should open up about how its ranking algorithm works. I think offering the exact formula would be difficult plus potentially give away trade secrets. But how about just listing some of the basic “ingredients?” Nope, said Google CEO Eric Schmidt, this […]
Facebook “Search War” With Google Mostly Sound And Fury
The people running Facebook are an ambitious crew; they see Facebook as a successor to Google in many respects. In fact many of the executives used to work at Google, including CTO Bret Taylor, COO Sheryl Sandberg, Advertising VP David Fischer and Communications VP Elliot Schrage, among others. However as a search property Facebook has, […]
Social Media Marketing
Social media marketing focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Social Media Marketing – December 5-6, 2012 – Las Vegas, NV Slides & Speaker Audio: Blow Me Away Blogging For many, a blog is […]
How To Put The Facebook “Like” Button On A Site
Last month, Facebook dropped the news about their “Open Graph” or new Facebook Platform that brings content into Facebook – and of course expands Facebook’s web reach out to a more granular level. Since the announcement, there have been two questions asked quite frequently: Should I put this on my website? How do I put […]
SearchCap: The Day In Search, May 11, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keynoting SMX Advanced Seattle: Microsoft SVP Yusuf Mehdi Microsoft’s Bing is turning one year old, and according to just-released comScore qSearch data continues to gain market share at the expense of […]
Matt Cutts & Other Google Engineers Close Facebook Accounts
I was pointed to a tweet by Matt Cutts that indicates he’s “deactivated” his Facebook account: He in turn points to a GigaOM post that explains how to block some of the “instant personalization” changes that Facebook is implementing as part of its Open Graph announcements on Wednesday. This is a fairly drastic step by […]