Topic: OpenX Technologies

Which Ad Network?

Choosing which ad network you join can be quite overwhelming. Each one will offer you the moon, so how do you decide which one to trust? Unfortunately, the answer isn’t as simple as us just pointing at the best one and telling you to go with them. You see, there are more ad networks out […]

SearchCap: The Day In Search, November 2, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Yahoo, Bing Bury GeoCities.com, But Some Zombie Sites Are Still Alive Although some GeoCities web sites are still online, all three major search engines have removed the domain from their […]

Google Formally Announces New DoubleClick Ad Exchange

DoubleClick’s advertising exchange has been in the works since at least 2007 and before Google acquired the company. But this morning Google is formally announcing the new DoubleClick Ad Exchange, which reflects a milestone of technology and platform integration between Google and its DoubleClick unit. Google sees this an an opportunity to attract more display and […]