SearchCap: Google in-depth articles, expanded text ads & search console emails

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search Console now lets you unsubscribe from some email notifications
  Apr 26, 2016 by Barry Schwartz
  Finally, after much feedback from webmasters, they can now unsubscribe and mute email notifications from the Google search console.

• Google brings back in-depth articles to search results after 17-day outage
  Apr 26, 2016 by Barry Schwartz
  Google seems to have fixed a bug with their search results interface, bringing back the “in-depth articles” section for some queries.

• In new test for Google text ads, headlines are expanded without sacrificing ad copy
  Apr 26, 2016 by Ginny Marvin
  With right-side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position.

• Dynamic remarketing: not just for retailers anymore
  Apr 26, 2016 by Laura Collins
  Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.

• Metrics blindness: Why it’s harming your link dev efforts
  Apr 26, 2016 by Julie Joyce
  Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts.

• Google testing a slimmed-down version of the local box
  Apr 26, 2016 by Barry Schwartz
  Google is testing a minimalist version of the local box in the mobile search results. My best guess: It is a version for slower internet connections.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• YouTube updates mobile home page layout & recommended video feature
• Five reasons why GTIN should be your new favorite Google Shopping acronym
• YouTube launches 6-second Bumper video ads to extend TrueView campaigns
• The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
• 3 signs your small business should forego social media, and what to do instead
• PaperG, now “Thunder,” offering cross-channel creative tools for display and social
• The need for speed in email marketing
• 3 techniques to keep your content from being ignored
• OpenX: Mobile topped 50 percent of global volume in Q1; Higher CPMs on apps than mobile web
• MarTech Today: Videology uses Nielsen for online/TV targeting, illegal ad-blocking in the EU & understanding DMPs
• Adobe launches rebranded Sign, now integrated with its Marketing Cloud
• Why “near me” is critically important for multi-location businesses
• Improve internal linking for SEO: Calculate Internal PageRank

Search News From Around The Web:

Industry

• 23 brilliant non-SEO tools to boost your agency’s productivity, State of Digital
• Google Dominance Grows with Mobile Search, RKG Blog

Local & Maps

• Google Earth preferred seasons for gathering imagery, Google Earth Blog

Searching

• Bing Ads Testing High Contrast Bolding of Keywords in Search Results, thesempost.com
• In-Depth Articles Returning To Google’s Results?, Search Engine Roundtable
• Six searches that show the power of Google, BBC News

SEO

• AMP Research by SEO PowerSuite, link-assistant.com
• Google’s Reasonable Surfer Patent Updated, SEO By The Sea
• How to Recover from the Penguin Algorithm In Less Than 1 Hour, SEO Theory

SEM / Paid Search

• How PPC Can Help Identify Your Target Market, Metric Theory

Search Marketing

• How to Do Effective Keyword Research, Marketing Mojo